Episodes

Patients may be visiting your website but not ready to make an appointment right away. Jim McDannald, DPM and Tyson Franklin discuss ways to provide relevant downloads and information that help people understand the variety of expert foot and ankle care y

Facebook Ads provide the opportunity to make patients in your local area aware of all the foot and ankle care you provide. Jim McDannald, DPM and Tyson Franklin provide an overview of the platform and tutorial to help you get started promoting your practi

Wrapping up the 6 Pillars of Marketing, Tyson Franklin and Jim McDannald, DPM discuss all things online marketing. Where to get started and how a consistent online presence can benefit your practice and patients.

In order to successfully market your practice and gain awareness for the care you provide, you'll need to set aside a budget for marketing. In this episode Jim McDannald, DPM and Tyson Franklin discuss what's the right number and how a sufficient budget c

Tyson Franklin and Jim McDannald, DPM discuss the 5th Pillar of Marketing this week with the final topic, verbal marketing.

Patient emails can be a recurring source of patient visits and a consistent way of educating your patients about all the foot and ankle care you provide. In this episode, Jim and Tyson discuss the benefits of owning and growing your patient email list.

Internal focused on your existing patients whereas external encompasses everything you do to attract new patients. Tyson Franklin and Jim McDannald, DPM, discuss how from the time you leave your house until you get home you should be aware that you're m

LinkedIn can be a powerful channel to connect with journalists, fellow local business owners, and other professionals. It can be a fantastic way to build partnerships and a referral network.

Is there any better time and place to educate your patients about all the care your podiatry clinic has to offer than when a patient is sitting in your waiting area or treatment chair?

There's no faster and more authentic way to build trust than when your patients provide reviews. No amount of advertising or you talking about how great you can compare with a patient that shares an experience with you in a genuine, well-written online re

A non-professional referrer is any business or individual that has the ability to refer a patient to you, but will not be writing you a referral nor will they require a written report. We dig into how to develop win-win relationships with this valuable ne

Social media platforms have been the rage over the past decade. Post content and patients will beat down your door, right? Well not exactly. In this episode, we'll discuss what Facebook and Instagram are for and how to develop a workflow that benefits you

Over the course of the upcoming week, we'll introduce you to the 5 Pillars of Marketing. Along the lessons,we'll provided examples of how clinics are putting these principles in action to drive new patient visits and practice growth.

People are searching on Google for foot and ankle care experts. Does your clinic show up high enough in the search results to be an option for them to consider?

There are organic and paid marketing campaigns that just connect with your ideal clients. You can't expect them to deliver amazing results from here to eternity. In today's episode, Tyson Franklin and Jim McDannald, DPM discuss how to build successful cam

Google doesn't want to send patients to your website anymore. Learn about Google Business Profile and how building yours out the right way will provide more visibility for your podiatry clinic online.

What do your patients really want? Since you can't read their minds, asking simple questions and gathering demographic data through surveys is the first step to gaining a better understanding of their needs and will help you provide a higher level of foot

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report 💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this week's episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald discuss the importance of Search Engine Optimization (SEO) for podiatry clinics. They explain the concept ...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode, hosts Jim McDannald and Tyson Franklin discuss the danger of complacency in podiatry marketing. They delve into the importance of continuous marketing efforts, even when business is booming. The hosts emphasize the importance of maintaining a proactive marketing approach and investing in marketing strategies, regardless of business...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report Join Tyson E. Franklin and Jim McDannald, DPM as they delve into the significance of having a well-tuned and detailed website for your clinic. They explore the importance of an appealing design, practical functionality, local SEO, and the power of effective online booking tools. They also discuss the pros and cons of building a website yourself ve...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report What do you love doing in podiatry? What do you want to do more of, if you had a choice? This doesn't mean you won't do anything else. It just means focusing on everything you love to do in all your marketing. Most podiatrists focus on general, vanilla marketing for all the things they could do. To resonate, prospective patients want to know what ...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report There's no shortage of marketing options and opportunities. Instead of doing a little of everything to build your practice, it's important to step back and develop a clear vision for what you can accomplish. In this week's podcast, we'll talk about: Marketing FOMO What's working now in 2022 Which online and offline channels should be explored f...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report 💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching The Content Matrix is a way to view and organize all the services you offer and all the possible platforms or marketing avenues you can use to promote those services. We talk in-depth about ...

How are you different from the podiatrists and other health care professionals in your area that treat feet and ankles? By highlighting your specific area of interest and expertise in podiatry, you set yourself apart from the competition.