Aug. 22, 2022

Understanding the Levels of Marketing

Understanding the Levels of Marketing

In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the different levels of podiatry marketing. When you can distinguish the meta from the tactical level, you're on your way to more effectively promoting your practice.

Apple Podcasts podcast player badge
Spotify podcast player badge
Amazon Music podcast player badge
Overcast podcast player badge
Google Podcasts podcast player badge
Podcast Addict podcast player badge

In this week's show, we dive into the Three Levels of Marketing:

  • Meta Level
  • Strategic Level
  • Tactical Level

When you test a new marketing idea, it may or may not work, and that's okay. What's more important is how you react when the 1st attempt fails, etc. At which of the three levels did the failure of the idea occur? If you had a raging success, are there other opportunities when you can apply a similar approach? 

To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at