AI & Technology Episodes

In this episode of Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin discuss Jim wearing a purple Stella’s Playground shirt to support an accessible playground project in Milwaukee inspired by a friend’s daughter, Stella, who has been recovering after brain cancer surgeries and rehab. They then shift to how Google Gemini has begun booking doctor appointments via Zocdoc in the U.S., moving patient behavior from searching for providers to directly securing available times, often based on ...

In this episode of Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin discuss the “80/20” reality of using AI tools like ChatGPT and Claude for podiatry marketing: AI can help with the easy 80% (drafting blog posts, tightening writing, brainstorming headlines, translating text, outlining pages like plantar fasciitis content), but it can’t replace the hard 20% that determines results—strategy, diagnosis of what matters for a specific practice, judgment on what to ignore, accurate editing ...

AI can make creating blogs and other content easier for podiatrists. Tyson Franklin and Jim McDannald, DPM, cover the benefits. Learn how AI can help you produce content consistently, overcome blank page syndrome, educate patients without overthinking, improve SEO, and save time. They also share practical AI prompts to get you started and discuss how AI can help you stand out against competitors. Whether you're new to AI or looking to enhance your current strategies, this episode is packed with...

Before you use AI tools, know your patient avatar and your call to action. Tyson Franklin and Jim McDannald, DPM, explain why that order matters. They emphasize the importance of thoroughly understanding who your ideal patients are and where they are in their journey before creating any content, whether it's blogs, videos, or social media posts. They highlight the importance of effective AI prompts and how AI can help develop a robust framework for your content. This episode is packed with prac...

AI image generation keeps improving, and it has a place in podiatry marketing. Tyson Franklin and Jim McDannald, DPM, dive into where things stand. They discuss improvements in AI-generated images, including specific tools such as DALL-E, MidJourney, and Adobe Firefly, and how they can be used in podiatry marketing. The conversation touches on practical applications such as creating social media content, blog post visuals, patient diagrams, and flyers. They also caution about the current limita...

AI has practical uses in a podiatry practice right now. Tyson Franklin and Jim McDannald, DPM, dive into the top 5. The discussion covers leveraging AI tools like ChatGPT for patient communication, creating blog content, enhancing social media presence, personalizing responses to Google reviews, and improving hiring processes. Learn how to efficiently use AI to attract your ideal patients, manage clinic operations, and save time. Don't miss out on these invaluable tips for integrating AI into y...

Join Tyson Franklin and Jim McDannald, DPM, in this episode of Podiatry Marketing as they explore the integration of Conversational AI in podiatry practices. They discuss the evolution from traditional call-handling methods such as voicemail and phone trees to advanced AI systems that improve efficiency and the patient experience. Learn how tools like Wendy transform appointment scheduling, patient interaction, and overall clinic operations. Discover the benefits of adopting AI early and how it...

In this informative episode of Podiatry Marketing, host Jim McDannald, DPM, delves into how artificial intelligence can transform your podiatry practice operations. Discover the top AI tools, such as ChatGPT, Populate, Nabla, AKASA, and AWS HealthScribe, that enhance communication, streamline patient follow-ups, and minimize administrative burdens. Learn strategies to reduce billing errors, improve appointment scheduling, personalize patient care, and build stronger relationships with referring ...

AI medical scribes offer real benefits for podiatrists. Tyson Franklin and Jim McDannald, DPM, explore what they can do. They dive into how these tools can significantly enhance clinic efficiency, improve patient care, and streamline administrative tasks. By automating transcription and documentation, AI medical scribes allow podiatrists to focus more on patient care, ultimately leading to better outcomes. Tyson and Jim break down the key advantages, including time savings and increased accurac...

In this episode of Podiatry Marketing, Tyson and Jim discuss what ChatGPT is and how it can benefit your practice and your patients.

Website chatbots are showing up on podiatry clinic sites. Tyson Franklin and Jim McDannald, DPM, discuss the pros and cons. Are these helpful ways to engage prospective patients or just another pop-up that people ignore?

QR codes are everywhere these days. In today's episode, Jim McDannald, DPM, and Tyson Franklin discuss what they are and how they can benefit specific aspects of your podiatry practice.