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Episodes

How to Handle a Negative Online Review
May 15, 2023

How to Handle a Negative Online Review

πŸ“Š Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) β†’ https://podiatry.marketing/report Welcome to another episode of the Podiatry Marketing Podcast. In this episo...

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Finding Black Caviar - The Importance of Testing and Measuring
May 8, 2023

Finding Black Caviar - The Importance of Testing and Measuring

πŸ“Š Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) β†’ https://podiatry.marketing/report In this episode of the Podiatry Marketing Podcast, Jim McDannald, DPM , and...

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Finding the Intersection of Your Skills & Experience
May 1, 2023

Finding the Intersection of Your Skills & Experience

πŸ“Š Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) β†’ https://podiatry.marketing/report In this episode of the Podiatry Marketing Podcast, Jim McDannald, DPM , and...

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Developing Micro-Pillars within Your 6 Pillars of Marketing
April 24, 2023

Developing Micro-Pillars within Your 6 Pillars of Marketing

πŸ“Š Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) β†’ https://podiatry.marketing/report In this episode of the Podiatry Marketing Podcast, Jim McDannald, DPM , and...

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Get Off The Blogging Hamster Wheel
April 17, 2023

Get Off The Blogging Hamster Wheel

πŸ“Š Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) β†’ https://podiatry.marketing/report In this episode of the Podiatry Marketing Podcast, Jim McDannald, DPM , and...

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Offending No One & Satisfying Everyone is Boring
April 10, 2023

Offending No One & Satisfying Everyone is Boring

πŸ“Š Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) β†’ https://podiatry.marketing/report In this episode of Podiatry Marketing, we discuss the importance of targete...

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Marketing A Direct Care Practice
April 3, 2023

Marketing A Direct Care Practice

πŸ“Š Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) β†’ https://podiatry.marketing/report In this episode of Podiatry Marketing, Jim McDannald, DPM , and Tyson E. Fr...

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The Value of a Patient & Community Relations Manager
March 27, 2023

The Value of a Patient & Community Relations Manager

πŸ“Š Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) β†’ https://podiatry.marketing/report In this episode of the Podiatry Marketing podcast, we dive into the importa...

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Is Marketing A Dirty Word?
March 20, 2023

Is Marketing A Dirty Word?

πŸ“Š Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) β†’ https://podiatry.marketing/report Welcome to another exciting episode of the Podiatry Marketing podcast! In t...

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The Zeigarnik Effect (The Open Loop Technique)
March 13, 2023

The Zeigarnik Effect (The Open Loop Technique)

πŸ“Š Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) β†’ https://podiatry.marketing/report Did you know that incomplete tasks can spark curiosity and anxiety in our b...

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How Trust Grows Your Reputation & Practice
March 6, 2023

How Trust Grows Your Reputation & Practice

πŸ“Š Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) β†’ https://podiatry.marketing/report In this episode of Podiatry Marketing, Jim and Tyson discuss why building t...

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Do Less And Do It Better
Feb. 27, 2023

Do Less And Do It Better

πŸ“Š Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) β†’ https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson and Jim discuss why focusing o...

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Marketing Your Podiatry Clinic In A Mobile First World
Feb. 20, 2023

Marketing Your Podiatry Clinic In A Mobile First World

πŸ“Š Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) β†’ https://podiatry.marketing/report Marketing a podiatry clinic is changing significantly due to mobile phones,...

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Fitting In More Ideal Patients Into Your Podiatry Practice
Feb. 13, 2023

Fitting In More Ideal Patients Into Your Podiatry Practice

In this episode of Podiatry Marketing, Tyson and Jim discuss why in order to fit in more ideal patients, you might need to let some go.

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Invest in Solutions vs. Pay for Services
Feb. 6, 2023

Invest in Solutions vs. Pay for Services

In this episode of Podiatry Marketing, Tyson and Jim discuss how mindset plays a big factor in making proactive vs. reactive marketing decisions.

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How Micro-storytelling Can Improve the Patient-Physician Relationship
Jan. 30, 2023

How Micro-storytelling Can Improve the Patient-Physician Relationship

In this episode of Podiatry Marketing, Jim and Tyson dive into the topic of micro-storytelling and how it can be used to enhance patient engagement, build trust, and improve patient understanding in podiatry clinics.

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ChatGPT in Podiatry: Automating Administrative Tasks & Improving Patient Experience
Jan. 23, 2023

ChatGPT in Podiatry: Automating Administrative Tasks & Improving Pati…

In this episode of Podiatry Marketing, Tyson and Jim discuss what ChatGPT is and how it can benefit your practice and your patients.

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Storytelling Adds Value to Your Podiatry Practice
Jan. 16, 2023

Storytelling Adds Value to Your Podiatry Practice

In this episode of Podiatry Marketing, Tyson and Jim discuss developing your clinic's story and how communicating this story to patients can make your clinic a unique in the eyes of patients.

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Google Is A Moving Target
Jan. 9, 2023

Google Is A Moving Target

In this episode of Podiatry Marketing, Tyson and Jim discuss the opportunities and frustrations of promoting your podiatry practice on Google. It's a powerful platform but not a place you can just "set it and forget it."

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Money is in the Follow Up
Jan. 2, 2023

Money is in the Follow Up

In this episode of Podiatry Marketing, Tyson and Jim discuss why providing excellent patient care doesn't stop after their initial visit. Follow-up is an essential part of the process to ensure that their needs are being met and their overall health is im

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Goodbye 2002, Hello 2023
Dec. 26, 2022

Goodbye 2002, Hello 2023

In this episode of Podiatry Marketing, Tyson and Jim discuss the happenings of 2022 and what's in store for the new year when it comes to marketing your podiatry practice.

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Attracting More Right-Fit Patients
Dec. 19, 2022

Attracting More Right-Fit Patients

In this episode of Podiatry Marketing, Tyson and Jim discuss a step-by-step approach you can implement in your practice to attract more right-fit patients.

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Identifying Your Team's Superpowers
Dec. 12, 2022

Identifying Your Team's Superpowers

In this episode of Podiatry Marketing, Tyson and Jim the value of discovering your team's talents and putting them to work. Every team member has superpowers you should use as part of your marketing strategy.

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YouTube Marketing for Podiatrists
Dec. 5, 2022

YouTube Marketing for Podiatrists

In this episode of Podiatry Marketing, Tyson and Jim discuss how YouTube can be used with your foot and ankle clinic. Patients are more engaged with video content and a great way to show all the care you provide.

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