Reviews & Reputation Episodes

Proof beats promises in podiatry marketing, especially as patients grow cynical from constant advertising. Tyson Franklin and Jim McDannald, DPM, discuss why. They explain that most clinics rely on promise-based claims (friendly team, latest technology, advanced treatments), while modern patients trust evidence such as educational videos, realistic before-and-after stories, and ethical case studies that show assessment, planning, timeframes, and outcomes. Tyson outlines how to create case studie...

Building credibility often outperforms paying for advertising. Tyson Franklin and Jim McDannald, DPM, dive into why. They discuss how credibility and trust are built through real-world interactions and networking, rather than just through online ads. The conversation highlights the limitations of advertising, the power of referrals, and how borrowed credibility from trusted sources can significantly impact a podiatry practice. Practical steps for creating a credibility map and the importance of...

Positive reviews can raise your clinic's visibility and build trust, if you put them to work. Tyson Franklin and Jim McDannald, DPM, explain how. They discuss strategies for effectively showcasing reviews on your website, Google Business profile, social media, and within your clinic. Learn how to craft specific and impactful reviews, utilize digital tools like Gather Up, and celebrate milestones to enhance your clinic’s reputation and attract more patients. Don’t miss tips on encouraging patien...

Patient reviews have a direct impact on your practice's online visibility. Tyson Franklin and Jim McDannald, DPM, explore why they matter. Discover the essential workflow for generating high-quality reviews, understand the importance of timely, recent reviews, and gain insights into the best tools and strategies to amplify positive feedback. From asking patients for reviews to guiding them through the process and utilizing reviews in your marketing, this episode is packed with actionable advice...

Join Tyson Franklin and Jim McDannald, DPM, in this episode of Podiatry Marketing as they dive into the importance of patient reviews for podiatry clinics. Tyson shares his recent trip to the UK, where the podcast's popularity is growing. The duo discusses how to incentivize staff to garner more patient reviews, outlining the benefits, such as enhanced clinic reputation, increased trust, and better visibility. They offer practical strategies like creating a bonus structure, empowering the entir...

Join Tyson Franklin and Jim McDannald, DPM, in this week's episode of 'Podiatry Marketing' as they delve into the essential topic of gathering patient reviews. They discuss the pros and cons of personalized versus automated review requests, highlighting the importance of patient feedback in building trust and enhancing your online presence. Learn how to choose the right method based on your clinic's size, staff, and goals. Whether you're a newly established practice or a growing clinic, this e...

Patient experience and online reputation go hand in hand for podiatric practices. Tyson Franklin and Jim McDannald, DPM, discuss the importance of improving both. They outline five actionable steps for clinics to improve patient interactions and their digital presence: implementing a comprehensive feedback system, optimizing online listings and monitoring reviews, personalizing patient communications, leveraging technology to enhance convenience, and actively and empathetically responding to fe...

Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin delve into the art and science of creating impactful patient video testimonials for your podiatry clinic. The power of a well-made testimonial video is undeniable. It's not merely about recording a patient's feedback; it's about narrating a compelling story of transformation and trust. Whether you're new to the game or looking to refine your approach, this episode provides a step-by-step guide ...

Welcome to another episode of the Podiatry Marketing Podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin delve into an important topic that might seem a bit intimidating at first - Negative Online Reviews. What We Covered: The reality of negative reviews: It's crucial to understand that every practice occasionally experiences a bad review. It's a normal part of running a podiatry clinic, and not a reflection of your practice's overall quality or dedication. Response over reacti...

In this episode of Podiatry Marketing, Jim and Tyson discuss why building trust is essential for podiatrists to grow their practices. Here are some ways a podiatrist can build trust: Provide excellent care: One of the most important ways to build trust with patients is to deliver high-quality care. This means taking the time to listen to patients' concerns, providing a thorough examination, and developing a personalized treatment plan that addresses their specific needs. Establish rapport: Bui...

There's no faster and more authentic way to build trust than when your patients provide reviews. No amount of advertising or you talking about how great you can compare with a patient that shares an experience with you in a genuine, well-written online re