Websites & Content Episodes

Choosing the right email marketing platform for a podiatry clinic takes some thought. Tyson Franklin and Jim McDannald, DPM, walk through what to consider. They discuss the importance of consistency in marketing efforts and the significant benefits of email marketing as a key component of a clinic's overall marketing strategy. The episode covers how to navigate the trade-offs of different platforms, the necessity of HIPAA compliance for certain types of emails, and provides recommendations on u...

Who owns the copyright to your clinic's photos and artwork? Tyson Franklin and Jim McDannald, DPM, delve into the complexities. They discuss common misconceptions about who owns the rights to these creative assets, whether they are created or designed by professionals, employees, or freelancers. The duo highlights the importance of clear agreements and contracts to ensure ownership and prevent potential legal trouble down the road. Additionally, they touch on the implications of using stock ima...

Join Tyson Franklin and Jim McDannald, DPM, in this episode of Podiatry Marketing as they discuss the importance of creating tailored content for each step of the patient journey. They cover the seven steps, from patients who do not know about the clinic to those who have become super fans, providing testimonials. The episode stresses the need for unique content strategies to convert potential clients into loyal patients, emphasizing external and internal marketing tactics. Tune in to learn how...

In this episode of the Podiatry Marketing Podcast, hosts Tyson Franklin and Jim McDannald, DPM, explore the effectiveness of infographics as a marketing tool. They share personal anecdotes, discuss the steps to create impactful infographics, and provide tips on engaging and educational content for podiatry businesses. The episode is filled with practical advice and personal stories, including an unexpected taste test of Australian treats. Learn how infographics can enhance patient engagement an...

Join Tyson Franklin and Jim McDannald, DPM, for this informative episode on the importance of a mobile-optimized website for your podiatry clinic. Learn about the latest mobile usage trends and their impact on clinic visibility and patient acquisition. Discover practical tips for improving user experience, the benefits of Google’s mobile-first indexing, and how a well-optimized website can enhance search engine visibility. From DIY approaches to professional web design and strategies like click...

In this episode of the Podiatry Marketing Podcast, hosts Tyson Franklin and Jim McDannald, DPM, discuss the importance and structure of patient email newsletters. They explain the benefits of newsletters in educating patients, showcasing community involvement, and driving appointments. Jim provides tactical advice on selecting the right email software, crafting engaging content, and utilizing analytics to optimize newsletter performance. The episode highlights the significance of maintaining pa...

In this episode of Podiatry Marketing, hosts Jim McDannald and Tyson Franklin discuss the implications of copyright infringements through Tyson's personal experience. Tyson shares how he recently received a copyright notice from YouTube, the importance of understanding terms and conditions, and the various options for handling copyright claims. They also cover the significance of using licensed content correctly and how modern technology helps detect unauthorized uses. This episode is an essent...

In this episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald, DPM, discuss the essentials of Google Analytics for podiatrists. We discuss the importance of understanding this powerful tool for gauging website health and improving marketing strategies. We focus on Google Analytics, unpacking its benefits for tracking website traffic, visitor behavior, and conversion rates. We stress the importance of making data-driven decisions to optimize web presence and attract the ideal pa...

In this episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald, DPM, discuss the importance of before-and-after photos in a podiatry practice. They explore how such photos can be used for marketing, to improve the patient experience, and to provide better education about treatments. They also discuss how to create a photo workflow that streamlines processes and saves time. The hosts also provide suggestions for making this work in any practice, stressing the importance of proper ...

In this episode of 'Podiatry Marketing,' Tyson Franklin and Jim McDannald, DPM, discuss the importance of professional photo shoots for podiatry clinics. They discuss how these photos can help market and showcase the clinic's facilities, modalities, staff, and patient journey. Emphasizing the need for planning, execution, and post-production, they also highlight the importance of compliance, consistency, and using these images across different marketing platforms for maximum benefit. ✉️ CONTAC...

In this episode of Podiatry Marketing, hosts Jim McDannald, DPM, and Tyson Franklin discuss the vital role of a corporate style guide in branding a podiatry practice. They emphasize the importance of maintaining a consistent aesthetic across fonts, colors, and logo design. They highlight the value of hiring a professional graphic designer, distinguishing them from less expensive alternatives like Fiverr. They also discuss various file formats, the significance of brand recognition, and the long...

In this episode of the Podiatry Marketing podcast, Tyson E. Franklin and Jim McDannald, DPM, discuss the value of repurposing content for the clinic's marketing strategy. They explore adapting existing content for different platforms or audiences to extend its reach and value. Tyson and Jim provide tips on distributing content effectively, including creating original, high-quality content, selecting appropriate social media channels for distribution, maintaining consistency and quality, and exp...

Jim and Tyson provide comprehensive insights into creating effective websites for podiatry clinics. The episode starts by emphasizing the importance of a great website in attracting and retaining patients. There are five key characteristics: User-Friendly Design: It discusses the importance of having a website with intuitive navigation and a professional look. This design aspect is crucial in building patient trust and facilitating conversions. Mobile Optimization: Given the increasing use of ...

Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin unravel the potential benefits of incorporating email marketing, particularly newsletters, into your podiatry clinic's promotional strategy. Targeted Audience Engagement Direct communication with patients and potential patients interested in your services. Achieving more relevant and meaningful interactions than broad-reaching marketing strategies. Cost-Effective Lower cost per acquisition co...

Welcome to another episode of the Podiatry Marketing Podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin dive deep into the strategy of crafting compelling, effective blog content without experiencing mental exhaustion. This is a vital skill in digital marketing for any podiatry clinic. Episode Highlights: The Rookie's Mistake: We dissect the common pitfall of rookies who try to write, edit, and perfect their blogs simultaneously and explain why this approach often leads to exh...

In this episode of the Podiatry Marketing Podcast, Jim McDannald, DPM, and Tyson E. Franklin discuss the pitfalls of writing irrelevant blogs as a marketing strategy for your podiatry clinic. They reveal why being stuck on the blogging hamster wheel is a waste of time, and how it can even hurt your clinic's growth. Jim and Tyson dive deep into the importance of understanding your target audience and sharing valuable insights on creating content that resonates with potential patients. They expl...

Marketing a podiatry clinic is changing significantly due to mobile phones, as more people use their smartphones to search for healthcare services. Here are a few ways in which mobile phones are affecting podiatry clinic marketing: Mobile-friendly websites: With the majority of online searches now conducted on mobile devices, it's essential for podiatry clinics to have a website optimized for mobile viewing. This means the website should load quickly, be easy to navigate, and have a responsive ...

In this episode of Podiatry Marketing, Tyson and Jim discuss the benefits of using the design platform, Canva. This low-cost software can be a powerful way to easily create your own creative and visual designs for your clinic.

Headlines can make an serious impact. Tyson & Jim discuss some best practices when trying to attract the right patient.

Patients may be visiting your website but not ready to make an appointment right away. Jim McDannald, DPM and Tyson Franklin discuss ways to provide relevant downloads and information that help people understand the variety of expert foot and ankle care y

Patient emails can be a recurring source of patient visits and a consistent way of educating your patients about all the foot and ankle care you provide. In this episode, Jim and Tyson discuss the benefits of owning and growing your patient email list.

Join Tyson E. Franklin and Jim McDannald, DPM as they delve into the significance of having a well-tuned and detailed website for your clinic. They explore the importance of an appealing design, practical functionality, local SEO, and the power of effective online booking tools. They also discuss the pros and cons of building a website yourself versus hiring professionals, as well as the need for the site to be HIPAA-compliant. Additionally, they touch on the importance of regular blogging and ...

The Content Matrix is a way to view and organize all the services you offer and all the possible platforms or marketing avenues you can use to promote those services. We talk in-depth about how to take this concept and implement it in the real world. In this week's podcast, we'll talk about: - What is the Content Matrix? - How do you use the Content Matrix? The purpose of the Content Matrix is to keep you focused on what you enjoy most and to keep your attention on the platforms that will res...