Jim and Tyson describe the idea behind Podiatry Marketing and why they're combining efforts to help their podiatrist peers and colleagues.
Play Episode View episode detailsInternal focused on your existing patients whereas external encompasses everything you do to attract new patients. Tyson Franklin…
LinkedIn can be a powerful channel to connect with journalists, fellow local business owners, and other professionals. It can be …
Is there any better time and place to educate your patients about all the care your podiatry clinic has to offer than when a pati…
There's no faster and more authentic way to build trust than when your patients provide reviews. No amount of advertising or you …
A non-professional referrer is any business or individual that has the ability to refer a patient to you, but will not be writing…
Social media platforms have been the rage over the past decade. Post content and patients will beat down your door, right? Well n…
Co-Host
Jim McDannald, DPM, is the Founder of Podiatry Growth, where he helps podiatrists learn about their online opportunities and provides solutions that benefit their practices and patients.
He’s a graduate of Scholl College, completed a three-year surgical residency at Portland Legacy-Kaiser, and has practiced in both the US and Canada.
After talking with a few colleagues frustrated by bad experiences with digital marketing agencies, Jim combined his two areas of expertise to start Podiatry Growth. Now, he helps podiatrists understand their online opportunities and provides digital marketing services.
Co-Host
Tyson E. Franklin graduated from the Queensland University of Technology, Brisbane in 1988 with a passion for business and marketing.
Strangely he didn’t study business or marketing at QUT, instead, he studied podiatry, however, the following year he did enroll in a business degree at Griffith University, Gold Coast Campus.
Since then he has opened, sold, taken over, and relocated well over 20 podiatry businesses throughout Queensland, and at one stage ran multiple podiatry and footwear businesses 1800km apart, proving great systems must come first, and then a great business will follow.
Tyson is also the author of two books, It's No Secret...There's Money in Podiatry and It's No Secret...There's Money in Small Business.