Welcome to Podiatry Marketing

Jim and Tyson describe the idea behind Podiatry Marketing and why they're combining efforts to help their podiatrist peers and colleagues.

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Welcome to Podiatry Marketing

Recent Episodes

Aug. 8, 2022

Creating a Yearly Marketing Roadmap

In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss why breaking down your marketing plan into …

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Aug. 1, 2022

The Value of Patient Onboarding & Intake Forms

Patient intake forms are a valuable source of patient information. In today's episode, Jim McDannald, DPM, and Tyson Franklin dis…

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July 25, 2022

Using QR Codes in Your Podiatry Clinic

QR codes are everywhere these days. In today's episode, Jim McDannald, DPM, and Tyson Franklin discuss what they are and how they…

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July 18, 2022

Questions to Ask Marketing Service Providers

How can you determine the right marketing provider for your needs? In this episode, Jim McDannald, DPM, and Tyson Franklin discus…

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July 11, 2022

The Top 3 Ways to Market Your Podiatry Clinic

There are really only 3 ways to market your podiatry clinic. Jim McDannald, DPM, and Tyson Franklin discuss these fundamentals in…

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July 4, 2022

Choosing A Marketing Service Provider

Once you see value in a practice marketing plan, the next question is who can build and implement it successfully. In this episod…

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About the Hosts

Jim McDannald, DPM Profile Photo

Jim McDannald, DPM


Jim McDannald, DPM, is the Founder of Podiatry Growth, where he helps podiatrists learn about their online opportunities and provides solutions that benefit their practices and patients.

He’s a graduate of Scholl College, completed a three-year surgical residency at Portland Legacy-Kaiser, and has practiced in both the US and Canada.

After talking with a few colleagues frustrated by bad experiences with digital marketing agencies, Jim combined his two areas of expertise to start Podiatry Growth. Now, he helps podiatrists understand their online opportunities and provides digital marketing services.

Tyson E. Franklin Profile Photo

Tyson E. Franklin


Tyson E. Franklin graduated from the Queensland University of Technology, Brisbane in 1988 with a passion for business and marketing.

Strangely he didn’t study business or marketing at QUT, instead, he studied podiatry, however, the following year he did enroll in a business degree at Griffith University, Gold Coast Campus.

Since then he has opened, sold, taken over, and relocated well over 20 podiatry businesses throughout Queensland, and at one stage ran multiple podiatry and footwear businesses 1800km apart, proving great systems must come first, and then a great business will follow.

Tyson is also the author of two books, It's No Secret...There's Money in Podiatry and It's No Secret...There's Money in Small Business.