In this episode of Podiatry Marketing, Jim and Tyson dive into the topic of micro-storytelling and how it can be used to enhance patient engagement, build trust, and improve patient understanding in podiatry clinics.
In this episode of Podiatry Marketing, Tyson and Jim discuss what ChatGPT is and how it can benefit your practice and your patients.
Jim McDannald, DPM, is the Founder of Podiatry Growth, where he helps podiatrists learn about their online opportunities and provides solutions that benefit their practices and patients.
He’s a graduate of Scholl College, completed a three-year surgical residency at Portland Legacy-Kaiser, and has practiced in both the US and Canada.
After talking with a few colleagues frustrated by bad experiences with digital marketing agencies, Jim combined his two areas of expertise to start Podiatry Growth. Now, he helps podiatrists understand their online opportunities and provides digital marketing services.
Tyson E. Franklin graduated from the Queensland University of Technology, Brisbane in 1988 with a passion for business and marketing.
Strangely he didn’t study business or marketing at QUT, instead, he studied podiatry, however, the following year he did enroll in a business degree at Griffith University, Gold Coast Campus.
Since then he has opened, sold, taken over, and relocated well over 20 podiatry businesses throughout Queensland, and at one stage ran multiple podiatry and footwear businesses 1800km apart, proving great systems must come first, and then a great business will follow.
Tyson is also the author of two books, It's No Secret...There's Money in Podiatry and It's No Secret...There's Money in Small Business.