Welcome to Podiatry Marketing

Jim and Tyson describe the idea behind Podiatry Marketing and why they're combining efforts to help their podiatrist peers and colleagues.

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Welcome to Podiatry Marketing

Recent Episodes

Dec. 5, 2022

YouTube Marketing for Podiatrists

In this episode of Podiatry Marketing, Tyson and Jim discuss how YouTube can be used with your foot and ankle clinic. Patients ar…

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Nov. 28, 2022

How to Market Your Orthotics

In this episode of Podiatry Marketing, Tyson and Jim discuss how you can market your orthotics. If you don't provide a clear reas…

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Nov. 21, 2022

The Benefits of Podcast Guesting

In this episode of Podiatry Marketing, Tyson and Jim discuss the benefits of appearing on podcasts. From generating local awarene…

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Nov. 14, 2022

Using Canva in Podiatry Marketing

In this episode of Podiatry Marketing, Tyson and Jim discuss the benefits of using the design platform, Canva. This low-cost soft…

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Nov. 7, 2022

Why Low-Budget Marketing Providers Don't Generate Profits

In this episode of Podiatry Marketing, Tyson and Jim discuss why low-budget marketing providers don't generate profits. To be see…

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Oct. 31, 2022

Using Audiograms As An Alternative to Video

In this episode of Podiatry Marketing, Tyson and Jim discuss what audiograms are and some simple workflows you can follow to easi…

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About the Hosts

Jim McDannald, DPM Profile Photo

Jim McDannald, DPM

Co-Host

Jim McDannald, DPM, is the Founder of Podiatry Growth, where he helps podiatrists learn about their online opportunities and provides solutions that benefit their practices and patients.

He’s a graduate of Scholl College, completed a three-year surgical residency at Portland Legacy-Kaiser, and has practiced in both the US and Canada.

After talking with a few colleagues frustrated by bad experiences with digital marketing agencies, Jim combined his two areas of expertise to start Podiatry Growth. Now, he helps podiatrists understand their online opportunities and provides digital marketing services.

Tyson E. Franklin Profile Photo

Tyson E. Franklin

Co-Host

Tyson E. Franklin graduated from the Queensland University of Technology, Brisbane in 1988 with a passion for business and marketing.

Strangely he didn’t study business or marketing at QUT, instead, he studied podiatry, however, the following year he did enroll in a business degree at Griffith University, Gold Coast Campus.

Since then he has opened, sold, taken over, and relocated well over 20 podiatry businesses throughout Queensland, and at one stage ran multiple podiatry and footwear businesses 1800km apart, proving great systems must come first, and then a great business will follow.

Tyson is also the author of two books, It's No Secret...There's Money in Podiatry and It's No Secret...There's Money in Small Business.