Referrals & Networking Episodes

In this episode of Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin discuss how podiatrists can build stronger referral relationships through outreach that feels personal, not generic. They explain that many potential referrers (urgent care, pediatricians, dermatologists, PTs, endocrinology, orthopedics) often don’t know what podiatrists treat or how quickly they can see patients, so practices must clearly communicate a focused set of services they want more of. The episode outlines u...

In this episode of Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin discuss why attending in-person podiatry conferences matters beyond earning CME, arguing that the real value comes from hallway and dinner conversations, benchmarking your practice against peers, and building relationships that lead to better clinical and business decisions. Jim shares insights from the APMA National Conference, emphasizing that the visible cost of attending often outweighs the “invisible” long-term c...

In this episode of Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin discuss why podiatrists often chase new patients while overlooking existing professional referrers, emphasizing that referrals are a transfer of trust. Jim shares a framework: from 100 referrers, 50% will never refer, 5% will refer immediately, and the key opportunity is nurturing the remaining 45% over time. They outline 10 ways to strengthen referral relationships, including remembering referrals are earned, making ...

Networking within the podiatry profession can shape your career. Tyson Franklin and Jim McDannald, DPM, share effective strategies. Discover why networking is essential for career growth in the podiatry profession, and learn practical tips for making meaningful connections at conferences and meetings. Whether you're a new graduate or a seasoned podiatrist, this episode offers valuable insights into how to build lasting professional relationships and stand out in your field. ✉️ Contact: jim@pod...

Want more podiatry referrals? Tyson Franklin and Jim McDannald, DPM, discuss effective strategies to increase them. Learn how to get on the radar of other healthcare professionals, build long-term relationships, and utilize online platforms like LinkedIn. Discover practical tips for positioning yourself as an expert, communicating effectively, and making your clinic easy to refer to. Don't miss out on actionable advice to boost your podiatry practice! ✉️ Contact: jim@podiatrygrowth.com 📊 Free ...

Running and jogging communities are a natural fit for podiatrists. Tyson Franklin and Jim McDannald, DPM, explore marketing strategies to connect with them. They discuss the importance of building trust through one-to-one interactions, leveraging group talks for one-to-many engagements, and the ripple effect of community involvement. They also highlight strategic sponsorship and visibility opportunities, such as organizing open houses or runner-specific events at clinics. This episode is packed...

Referral marketing for podiatry clinics is about more than asking for patients. Tyson Franklin and Jim McDannald, DPM, dive into the nuances. They discuss the importance of trust and referral networks, emphasizing how word-of-mouth from other healthcare professionals and even non-professional contacts can significantly benefit a clinic. They provide actionable tips for maintaining strong relationships with referral partners, turning patients into advocates, fostering a referral-friendly clinic ...

Semi-professional referrers can help grow your podiatry practice. Tyson Franklin and Jim McDannald, DPM, dive into the concept. Tyson explains the strategic importance of connecting with accountants, lawyers, and financial planners to gain valuable patient referrals. The episode covers practical steps to approach these professionals, the benefits of building these relationships, and the importance of maintaining consistent contact. Tune in to discover how incorporating this 'seventh pillar' can...

Networking and word of mouth still build podiatry practices. Tyson Franklin and Jim McDannald, DPM, dive into strategies that work. Tyson shares his personal experiences of building his podiatry business through strategic networking, highlighting the importance of face-to-face connections even in the digital age. The hosts discuss various levels of networking, ranging from visibility to building a lasting legacy, and emphasize the importance of genuine connections and providing value in convers...

Mentoring podiatry students and residents pays off for the mentor too. Tyson Franklin and Jim McDannald, DPM, discuss the value and benefits. They explore how mentoring not only helps the students but also provides the mentors with fresh perspectives, updates on industry trends, and even potential future associates for their practices. The discussion covers practical tips for integrating students into a practice, the importance of fostering a positive learning environment, and the marketing ben...

Strong community connections can bolster your podiatry practice. Tyson Franklin and Jim McDannald, DPM, discuss strategies to build them. They emphasize the importance of actively participating in local events, such as sports sponsorships and health screenings, and the benefits of collaborating with other local businesses and organizations. From hosting educational workshops to encouraging your staff to volunteer, the duo provides actionable tips on fostering community relationships that can dr...

In this week's episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the crucial role of building a network and participating in professional associations for podiatrists. The conversation emphasizes the value of having a community of like-minded professionals and the benefits it brings, including mentorship, career opportunities, emotional support, and staying updated with the latest practices. Both hosts share their personal experiences and insights on how engaging wit...

In this episode of the Podiatry Marketing Podcast, hosts Tyson Franklin and Jim McDannald, DPM, delve into the benefits of live networking lunches and their substantial impact on business growth. They discuss their experiences, outline the typical format of such events, and emphasize the long-term advantages of making authentic connections. Tyson highlights ten key benefits of attending these lunches, from personal development to boosting community profile. They also offer practical tips on pre...

In this episode of Podiatry Marketing, hosts Jim McDannald and Tyson Franklin discuss the benefits of using corporate boxes and season tickets as part of a marketing strategy. Tyson shares his experiences with the Cairns Taipans' basketball team and other local sports events, explaining how these investments can enhance team building, foster professional relationships, and generate referrals. They emphasize the importance of having a clear game plan, selecting the right guests, and ensuring agr...

Tyson E. Franklin and Jim McDannald, DPM, discuss their experiences attending podiatry events in this episode of Podiatry Marketing Podcast. They focus on the advantages of attending podiatry conferences, highlighting networking opportunities, chances to see and evaluate new products and technologies, and the continued professional education it provides. They also discuss the personal motivation gained from these conferences and suggest that conference attendance can stimulate practice growth a...

Join hosts Jim McDannald, DPM, and Tyson Franklin in another informative episode of Podiatry Marketing. In this episode, they examine the powerful marketing strategy of piggybacking onto other communities to grow your podiatry practice, emphasizing the importance of providing value to those communities. Using classic examples from major brands to personal experiences, they cover how you can leverage both online and offline platforms, from running events to Facebook groups. They passionately ins...

Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin delve into how you can create your own speaking opportunities, drawing from a personal experience of speaking in Powell River. When opportunities don’t knock on your door, sometimes you have to go out and create them! The Powell River Experience (2018):How did this speaking opportunity in Powell River come about? The inspiration from an out-of-town speaker at the Cairns Chamber of Commerce. T...

In this episode of the Podiatry Marketing podcast, we dive into the importance of hiring a Patient & Community Relations Manager (PCRM) for your podiatry practice. We'll discuss the crucial role this individual plays in enhancing patient experience, fostering community engagement, and driving practice growth. Moreover, we emphasize the importance of finding an outgoing, trustworthy person for this position and share insights on how to identify and hire the right candidate. To learn more about ...

Public speaking can build trust with patients, other health care providers, podiatric colleagues, and your local community. Tyson Franklin and Jim McDannald, DPM, discuss how.

A non-professional referrer is any business or individual that has the ability to refer a patient to you, but will not be writing you a referral nor will they require a written report. We dig into how to develop win-win relationships with this valuable ne

Over the course of the upcoming week, we'll introduce you to the 5 Pillars of Marketing. Along the lessons,we'll provided examples of how clinics are putting these principles in action to drive new patient visits and practice growth.