Patient Experience Episodes

In this episode of Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin discuss how a clinic can appear closed even when it’s open, sparked by Tyson’s Arizona trip where a busy cafe looked shut due to tinted windows, unclear signage, and no visible hours. They explain that “a confused mind says no” and that the patient experience begins before someone reaches reception, so practices should look welcoming and easy to enter. Key takeaways include viewing your clinic from a new patient’s per...

In this episode of Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin discuss using clinical receipts as an underused marketing tool in a podiatry clinic. Tyson explains that receipts already have unused space, so clinics can add one short, clear, memorable message to educate patients about services they may not know you offer (e.g., children’s foot care, running assessments, shockwave therapy), avoiding confusing “catalog-style” lists. He recommends rotating the message like a mini cam...

In this episode of Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin discuss how a clinic’s reception area acts as a key marketing touchpoint that can either boost or kill patient flow by shaping first impressions and patient feelings. They explain that bottlenecks often start at reception due to unclear processes, last-minute paperwork, slow payment systems, and poor zoning among arrival, waiting, and departure, and share examples from Jim’s recent MRI and doctor visits. They cover pr...

Same-day, no-wait visits can set a podiatry clinic apart. Tyson Franklin and Jim McDannald, DPM, dive into the benefits and how to promote them. The discussion includes real-world examples, the importance of message consistency, and tips on how to train staff to reinforce the promise. They explore the competitive advantage of offering immediate care and its potential to attract and retain patients. Whether you're operating in North America or elsewhere, this episode provides valuable insights o...

Visual models can improve patient compliance, education, and sales. Tyson Franklin and Jim McDannald, DPM, discuss why they work. They explore how visual representations can simplify complex medical concepts, making them more accessible to patients. The discussion includes practical examples of using visual models in podiatry, the benefits of visual aids in treatment planning, and how to effectively implement them in clinic settings. The episode also explores the varying levels of visualizing a...

Your reception area plays a crucial role in your overall marketing strategy. Tyson Franklin and Jim McDannald, DPM, explain why. They discuss how a subpar reception experience can undo all your hard work in online and offline marketing, highlighting the importance of first impressions. Jim and Tyson cover topics such as maintaining a clutter-free, professional reception area, the importance of consistent branding, and the impact of friendly staff interactions. They also share insights on how to...

Turning patients into raving fans matters for your business. Tyson Franklin and Jim McDannald, DPM, discuss why. They explore key strategies podiatrists can use to wow their patients, from making great first impressions to effective communication and unexpected personal touches. Learn how transforming existing patients into advocates can be a cost-effective marketing strategy, leading to a solid, loyal patient base that drives your practice forward. ✉️ CONTACT jim@podiatrygrowth.com 📊 Free fo...

Product packaging is an overlooked marketing opportunity. Tyson Franklin and Jim McDannald, DPM, discuss its potential. In this episode, Tyson shares his unique experience with Vino Mofo's innovative wine box, which sparked ideas for how podiatrists can apply similar strategies in their practices. They explore the importance of adding humor, educational content, and unique designs to everyday items like business cards, envelopes, and orthotic packaging. Learn how small changes can make your bra...

In this episode of Podiatry Marketing, hosts Jim McDannald, DPM, and Tyson Franklin discuss the concept of WWWDD: What Would Walt Disney Do, focusing on organizational structure and effective delegation in a podiatry clinic. Learn how to optimize your clinic's operations, delegate tasks, and create a magical patient experience inspired by Walt Disney's management style. Tune in for practical tips and strategies to grow your podiatry practice while maintaining a high level of patient care. ✉️ C...

In this episode of the Podiatry Marketing podcast, hosts Jim McDannald, DPM, and Tyson Franklin discuss the critical role of the front desk staff member, or receptionist, in a podiatry business. They emphasize that this role is not just about answering phones but is pivotal in representing the clinic's brand and ensuring a positive patient experience. They highlight the importance of selecting someone who is not only hospitable and professional but also fits the business's image and standards. ...

In this episode of Podiatry Marketing, hosts Jim McDannald, DPM, and Tyson Franklin discuss the significance of convenience as a powerful marketing tool in podiatry practices. We explore various aspects of convenience, including appointment scheduling, express orthotic services, parking availability, and online booking, emphasizing the positive impact on patient experience and practice reputation. The conversation highlights practical strategies for reducing patient wait times, efficiently mana...

Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin unlock the secrets to boosting patient engagement in the digital age! In today's episode, we're diving deep into an often-overlooked marketing goldmine: behind-the-scenes content. Episode Highlights: The Value of Authenticity: Learn why showcasing the day-to-day operations of your podiatry clinic might be the missing piece in your social media strategy. Real, authentic content can humanize your...

Welcome to this episode of the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin explore the significance of celebrating milestones and implementing traditions in a podiatry practice. They provide insight into how these practices can improve office culture, encourage team building, and even enhance marketing efforts. Key Topics: Celebrating Milestones External Milestones: Celebrating years in practice: Our hosts discuss the importance of recognizing the bus...

Welcome to another episode of the Podiatry Marketing Podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin are diving into the art of creating an appealing facade for your podiatry clinic. Whether your clinic is in its own building or located within a shopping center or mall, your street appeal is crucial in attracting potential patients. 1. Assess Your Clinic's Exterior We start by discussing the importance of taking a moment to step outside your clinic and critically examine wha...

Did you know that incomplete tasks can spark curiosity and anxiety in our brains? This phenomenon, known as the Zeigarnik Effect, has important implications for podiatry marketing. This week, Tyson and I discuss practical ways to incorporate the Zeigarnik Effect to benefit your patients. By using the open-loop technique in your copywriting, you can create a sense of curiosity and anticipation among your patients. For example, when giving instructions, you could share 5 ways to do something but...

In this episode of Podiatry Marketing, Jim and Tyson dive into the topic of micro-storytelling and how it can be used to enhance patient engagement, build trust, and improve patient understanding in podiatry clinics.

In this episode of Podiatry Marketing, Tyson and Jim discuss developing your clinic's story and how communicating this story to patients can make your clinic a unique in the eyes of patients.

In this episode of Podiatry Marketing, Tyson and Jim discuss why providing excellent patient care doesn't stop after their initial visit. Follow-up is an essential part of the process to ensure that their needs are being met and their overall health is im

Patient intake forms are a valuable source of information. In today's episode, Jim McDannald, DPM, and Tyson Franklin discuss how the information gathered with permission can benefit your clinic and the care you provide.

What do your patients really want? Since you can't read their minds, asking simple questions and gathering demographic data through surveys is the first step to gaining a better understanding of their needs and will help you provide a higher level of foot