Episodes
7 Common Podiatry Marketing Mistakes & How to Avoid Them
In this episode of Podiatry Marketing, Tyson and Jim tell you how to avoid the 7 most common podiatry marketing mistakes that hol…
Podiatrist's Guide to Audio Equipment
There's no shortage of audio gear and software out there. In this episode of Podiatry Marketing, Tyson Frankling and Jim McDannal…
Unexpected Ways Podcasts Can Grow Your Practice
In this episode of Podiatry Marketing, we look at some unexpected ways your clinic can benefit from the power of podcasts.
Creating Headlines to Attract the Right Patient
Headlines can make an serious impact. Tyson & Jim discuss some best practices when trying to attract the right patient.
How Public Speaking Can Transform Your Practice
In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss how public speaking can build trust with pa…
Understanding the Levels of Marketing
In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the different levels of podiatry marketing.…
The Pros and Cons of Website Chatbots
In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss podiatry clinic website chatbots. Are these…
Creating a Yearly Marketing Roadmap
In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss why breaking down your marketing plan into …
The Value of Patient Onboarding & Intake Forms
Patient intake forms are a valuable source of patient information. In today's episode, Jim McDannald, DPM, and Tyson Franklin dis…
Using QR Codes in Your Podiatry Clinic
QR codes are everywhere these days. In today's episode, Jim McDannald, DPM, and Tyson Franklin discuss what they are and how they…
Questions to Ask Marketing Service Providers
How can you determine the right marketing provider for your needs? In this episode, Jim McDannald, DPM, and Tyson Franklin discus…
The Top 3 Ways to Market Your Podiatry Clinic
There are really only 3 ways to market your podiatry clinic. Jim McDannald, DPM, and Tyson Franklin discuss these fundamentals in…
Choosing A Marketing Service Provider
Once you see value in a practice marketing plan, the next question is who can build and implement it successfully. In this episod…
Free Website Downloads
Patients may be visiting your website but not ready to make an appointment right away. Jim McDannald, DPM and Tyson Franklin disc…
Facebook Ads for Podiatry Clinics
Facebook Ads provide the opportunity to make patients in your local area aware of all the foot and ankle care you provide. Jim Mc…
Marketing Pillar #6 - Online Marketing
Wrapping up the 6 Pillars of Marketing, Tyson Franklin and Jim McDannald, DPM discuss all things online marketing. Where to get s…
How to Determine a Marketing Budget
In order to successfully market your practice and gain awareness for the care you provide, you'll need to set aside a budget for …
Marketing Pillar #5 - Verbal Marketing
Tyson Franklin and Jim McDannald, DPM round out the 5 Pillars of Marketing this week with the final topic, verbal marketing.
Patient Email Newsletters - Do's and Don'ts
Patient emails can be a recurring source of patient visits and a consistent way of educating your patients about all the foot and…
Attracting New Patients With External Marketing
Internal focused on your existing patients whereas external encompasses everything you do to attract new patients. Tyson Franklin…
LinkedIn Best Practices for Podiatrists
LinkedIn can be a powerful channel to connect with journalists, fellow local business owners, and other professionals. It can be …
Internal Marketing
Is there any better time and place to educate your patients about all the care your podiatry clinic has to offer than when a pati…
How Online Reviews Build Trust in Your Podiatry Clinic
There's no faster and more authentic way to build trust than when your patients provide reviews. No amount of advertising or you …
Growing Your Network of Non-Professional Referrers
A non-professional referrer is any business or individual that has the ability to refer a patient to you, but will not be writing…