Episodes

Sept. 26, 2022

7 Common Podiatry Marketing Mistakes & How to Avoid Them

In this episode of Podiatry Marketing, Tyson and Jim tell you how to avoid the 7 most common podiatry marketing mistakes that hol…

Episode page
Sept. 19, 2022

Podiatrist's Guide to Audio Equipment

There's no shortage of audio gear and software out there. In this episode of Podiatry Marketing, Tyson Frankling and Jim McDannal…

Episode page
Sept. 12, 2022

Unexpected Ways Podcasts Can Grow Your Practice

In this episode of Podiatry Marketing, we look at some unexpected ways your clinic can benefit from the power of podcasts.

Episode page
Sept. 5, 2022

Creating Headlines to Attract the Right Patient

Headlines can make an serious impact. Tyson & Jim discuss some best practices when trying to attract the right patient.

Episode page
Aug. 29, 2022

How Public Speaking Can Transform Your Practice

In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss how public speaking can build trust with pa…

Episode page
Aug. 22, 2022

Understanding the Levels of Marketing

In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the different levels of podiatry marketing.…

Episode page
Aug. 15, 2022

The Pros and Cons of Website Chatbots

In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss podiatry clinic website chatbots. Are these…

Episode page
Aug. 8, 2022

Creating a Yearly Marketing Roadmap

In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss why breaking down your marketing plan into …

Episode page
Aug. 1, 2022

The Value of Patient Onboarding & Intake Forms

Patient intake forms are a valuable source of patient information. In today's episode, Jim McDannald, DPM, and Tyson Franklin dis…

Episode page
July 25, 2022

Using QR Codes in Your Podiatry Clinic

QR codes are everywhere these days. In today's episode, Jim McDannald, DPM, and Tyson Franklin discuss what they are and how they…

Episode page
July 18, 2022

Questions to Ask Marketing Service Providers

How can you determine the right marketing provider for your needs? In this episode, Jim McDannald, DPM, and Tyson Franklin discus…

Episode page
July 11, 2022

The Top 3 Ways to Market Your Podiatry Clinic

There are really only 3 ways to market your podiatry clinic. Jim McDannald, DPM, and Tyson Franklin discuss these fundamentals in…

Episode page
July 4, 2022

Choosing A Marketing Service Provider

Once you see value in a practice marketing plan, the next question is who can build and implement it successfully. In this episod…

Episode page
June 27, 2022

Free Website Downloads

Patients may be visiting your website but not ready to make an appointment right away. Jim McDannald, DPM and Tyson Franklin disc…

Episode page
June 20, 2022

Facebook Ads for Podiatry Clinics

Facebook Ads provide the opportunity to make patients in your local area aware of all the foot and ankle care you provide. Jim Mc…

Episode page
June 13, 2022

Marketing Pillar #6 - Online Marketing

Wrapping up the 6 Pillars of Marketing, Tyson Franklin and Jim McDannald, DPM discuss all things online marketing. Where to get s…

Episode page
June 6, 2022

How to Determine a Marketing Budget

In order to successfully market your practice and gain awareness for the care you provide, you'll need to set aside a budget for …

Episode page
May 30, 2022

Marketing Pillar #5 - Verbal Marketing

Tyson Franklin and Jim McDannald, DPM round out the 5 Pillars of Marketing this week with the final topic, verbal marketing.

Episode page
May 23, 2022

Patient Email Newsletters - Do's and Don'ts

Patient emails can be a recurring source of patient visits and a consistent way of educating your patients about all the foot and…

Episode page
May 16, 2022

Attracting New Patients With External Marketing

Internal focused on your existing patients whereas external encompasses everything you do to attract new patients. Tyson Franklin…

Episode page
May 9, 2022

LinkedIn Best Practices for Podiatrists

LinkedIn can be a powerful channel to connect with journalists, fellow local business owners, and other professionals. It can be …

Episode page
May 2, 2022

Internal Marketing

Is there any better time and place to educate your patients about all the care your podiatry clinic has to offer than when a pati…

Episode page
April 25, 2022

How Online Reviews Build Trust in Your Podiatry Clinic

There's no faster and more authentic way to build trust than when your patients provide reviews. No amount of advertising or you …

Episode page
April 18, 2022

Growing Your Network of Non-Professional Referrers

A non-professional referrer is any business or individual that has the ability to refer a patient to you, but will not be writing…

Episode page