Episodes

Podiatry Marketing Live Tickets Now On Sale - Only 30 Seats Available Welcome to another episode of the Podiatry Marketing Podcast. In this episode, Jim McDannald, DPM , and Tyson E. Franklin delve into the significance of lo...

Podiatry Marketing Live Tickets Now On Sale - Only 30 Seats Available Welcome to another episode of the Podiatry Marketing Podcast. In this episode, Jim McDannald, DPM , and Tyson E. Franklin tackle an all-too-real scenario: ...

Podiatry Marketing Live Tickets Now On Sale - Only 30 Seats Available Welcome to another episode of the Podiatry Marketing Podcast. In this episode, Jim McDannald, DPM , and Tyson E. Franklin delve into an important topic tha...

Podiatry Marketing Live Tickets Now On Sale - Only 30 Seats Available In this episode of the Podiatry Marketing Podcast, Jim McDannald, DPM , and Tyson E. Franklin dive into the importance of constantly evaluating and adaptin...

Podiatry Marketing Live Tickets Now On Sale - Only 30 Seats Available In this episode of the Podiatry Marketing Podcast, Jim McDannald, DPM , and Tyson E. Franklin explore the importance of finding the intersection of your sk...

In this episode of the Podiatry Marketing Podcast, Jim McDannald, DPM , and Tyson E. Franklin ddelve into the intricacies of developing "micro-pillars" within the six pillars of marketing for your podiatry clinic. Discover ho...

In this episode of the Podiatry Marketing Podcast, Jim McDannald, DPM , and Tyson E. Franklin discuss the pitfalls of writing irrelevant blogs as a marketing strategy for your podiatry clinic. They reveal why being stuck on t...

In this episode of Podiatry Marketing, we discuss the importance of targeted marketing and why trying to please everyone can lead to a boring practice. Learn how to identify your ideal patient and create marketing messages th...

In this episode of Podiatry Marketing, Jim McDannald, DPM and Tyson E. Franklin dive into marketing strategies for direct care practices, with a focus on how to differentiate your practice from others, build valuable connecti...

In this episode of the Podiatry Marketing podcast, we dive into the importance of hiring a Patient & Community Relations Manager (PCRM) for your podiatry practice. We'll discuss the crucial role this individual plays in enhan...

Welcome to another exciting episode of the Podiatry Marketing podcast! In today's episode, your hosts, Jim McDannald, DPM, and Tyson Franklin, explore the often-misunderstood topic of marketing within the podiatry profession....

Did you know that incomplete tasks can create a sense of curiosity and anxiety in our brains? This phenomenon, known as the Zeigarnik Effect, has important implications for podiatry marketing. This week Tyson and I discuss so...

In this episode of Podiatry Marketing, Jim and Tyson discuss why building trust is essential for podiatrists to grow their practices. Here are some ways a podiatrist can build trust: Provide excellent care: One of the most im...

In this episode of Podiatry Marketing, Tyson and Jim discuss why focusing on becoming the best at a few skills is better than trying do everything at an average level. A podiatrist becoming a jack of all trades, or someone …

Marketing a podiatry clinic is changing significantly due to mobile phones, as more and more people are using their smartphones to search for healthcare services. Here are a few ways in which mobile phones are affecting podia...

In this episode of Podiatry Marketing, Tyson and Jim discuss why in order to fit in more ideal patients, you might need to let some go.

In this episode of Podiatry Marketing, Tyson and Jim discuss how mindset plays a big factor in making proactive vs. reactive marketing decisions.

In this episode of Podiatry Marketing, Jim and Tyson dive into the topic of micro-storytelling and how it can be used to enhance patient engagement, build trust, and improve patient understanding in podiatry clinics.

In this episode of Podiatry Marketing, Tyson and Jim discuss what ChatGPT is and how it can benefit your practice and your patients.

In this episode of Podiatry Marketing, Tyson and Jim discuss developing your clinic's story and how communicating this story to patients can make your clinic a unique in the eyes of patients.

In this episode of Podiatry Marketing, Tyson and Jim discuss the opportunities and frustrations of promoting your podiatry practice on Google. It's a powerful platform but not a place you can just "set it and forget it."

In this episode of Podiatry Marketing, Tyson and Jim discuss why providing excellent patient care doesn't stop after their initial visit. Follow-up is an essential part of the process to ensure that their needs are being met and their overall …

In this episode of Podiatry Marketing, Tyson and Jim discuss the happenings of 2022 and what's in store for the new year when it comes to marketing your podiatry practice.

In this episode of Podiatry Marketing, Tyson and Jim discuss a step-by-step approach you can implement in your practice to attract more right-fit patients.