Episodes

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin discuss how understanding patient search behavior outperforms “fancy” marketing as platforms shift from Yellow Pages to Google and increasingly AI tools like ChatGPT and Claude. They emphasize that patients search for relief (heel pain, fungal nails, injuries) rather t...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin discuss why most organic social media (Facebook/Instagram) is no longer worth a clinic’s time due to extremely low reach, and why practices should stop paying for generic holiday posts that don’t drive patients. Jim argues the one organic channel worth focusing on is G...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin discuss how culture can be a practice’s best marketing strategy, using widely shared World Cup stories of Japanese fans cleaning stadiums and Japanese players leaving spotless dressing rooms. They outline five lessons: marketing is what happens when nobody is watchi...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin discuss how asking better questions in and around the clinic drives trust, better care, and practice growth more effectively than relying only on online marketing. They explain that patients often leave not because of clinical skill but because they don’t feel heard, a...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin discuss why marketing must continue even when a clinic is busy and well-known, using a debunked Coca-Cola advertising myth to highlight that people buy from businesses they remember, not just ones they know. They explain that consistent visibility protects “mind share”...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin discuss the gap between how podiatrists think they rank on Google and what patients actually see when searching terms like “podiatrist near me” from different locations. They explain their free Practice Visibility Scorecard (available at podiatry.marketing), which i...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin discuss why podiatrists should “dig the well before you need the water” by building referral relationships long before a slowdown hits. They explain that many clinics network too late, that referrals are a byproduct of trust and consistent visibility, and that seasonal...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin discuss how podiatrists can use LinkedIn as a collaboration tool rather than a promotional megaphone, drawing on Tyson’s list of 26 podiatrists to follow on LinkedIn in 2026 and a companion PDF featuring responses from 20 of them. They outline five practical ways Li...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin discuss why podiatrists often chase new patients while overlooking existing professional referrers, emphasizing that referrals are a transfer of trust. Jim shares a framework: from 100 referrers, 50% will never refer, 5% will refer immediately, and the key opportunity ...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin outline a five-part marketing plan to turn a $50K equipment purchase (such as a laser or shockwave) into a predictable investment by asking not “Can I afford it?” but “What plan pays it off in 12 months or faster?” They advise running the math backward to set monthly p...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin discuss how podiatrists often confuse external and internal marketing, reducing the value of their spend. They argue external marketing should lead with patient problems (like heel pain) to grab attention within seconds, while internal marketing should educate patients...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin discuss whether podiatrists—especially new graduates and practice owners—should handle marketing themselves or hire help. They emphasize starting with numbers: average value per patient visit, current monthly revenue, and schedule capacity to determine an appropriate m...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin discuss the marketing idea “go where the buffalo are,” meaning podiatrists should position their services and messaging where patient demand already exists rather than trying to create it from scratch. They contrast high-demand topics like heel pain with low-awarene...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin discuss the “80/20” reality of using AI tools like ChatGPT and Claude for podiatry marketing: AI can help with the easy 80% (drafting blog posts, tightening writing, brainstorming headlines, translating text, outlining pages like plantar fasciitis content), but it can’...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin discuss how a clinic’s reception area acts as a key marketing touchpoint that can either boost or kill patient flow by shaping first impressions and patient feelings. They explain that bottlenecks often start at reception due to unclear processes, last-minute paperwork...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin discuss five key business decisions that shape whether a new podiatry practice succeeds before it ever opens. Prompted by a resident preparing to start a practice without a lease or patients, they outline an order of operations: research the market before choosing a...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin discuss why happiness is a powerful, overlooked marketing strategy in podiatry, arguing that patients decide emotionally and justify logically, so the in-clinic experience often matters more than ads, websites, or equipment. They explain that small moments—warm gree...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin discuss how podiatry practices can recover “lost” revenue already sitting in their EMR by improving patient recall and follow-up on incomplete treatments. They explain common examples of overdue patients (heel pain, diabetic foot checks, orthotic pickup, shockwave trea...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin discuss five simple, free marketing moves that podiatry clinics can implement by leveraging what’s already happening within the practice rather than relying on paid ads. They frame most clinics’ issues as an awareness problem and introduce a framework: capture, package...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss why many podiatrists feel stuck after leaving the structured path of school and training, and how uncertainty—not lack of tactics—keeps them from improving marketing or changing their practice. They explore the “busy but broke” paradox of full schedules with thin ...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss why “proof beats promises” in podiatry marketing as patients become cynical from constant advertising. They explain that most clinics rely on promise-based claims (friendly team, latest technology, advanced treatments), while modern patients trust evidence such as...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the “$2,000 a month question” many podiatry clinics can’t answer: how many new patients marketing actually produced last month, beyond clicks and impressions. They explain what Google Ads conversions are and why conversion counts can be misleading (e.g., a booked ...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss strategies for making a small podiatry clinic look larger and more professional. They share personal stories and provide five actionable tips: 1) Look like a system, not a solo act, 2) Control the first 30 seconds of patient interaction, 3) Borrow credibility fro...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the importance of knowing market demographics to tailor marketing strategies specific to local areas. They explore how to leverage tools such as census data to identify unrecognized revenue opportunities and enhance the effectiveness of marketing efforts. Additio...