Episodes

Internal focused on your existing patients whereas external encompasses everything you do to attract new patients. Tyson Franklin…

LinkedIn can be a powerful channel to connect with journalists, fellow local business owners, and other professionals. It can be …

Is there any better time and place to educate your patients about all the care your podiatry clinic has to offer than when a pati…

There's no faster and more authentic way to build trust than when your patients provide reviews. No amount of advertising or you …

A non-professional referrer is any business or individual that has the ability to refer a patient to you, but will not be writing…

Social media platforms have been the rage over the past decade. Post content and patients will beat down your door, right? Well n…

Over the course of the upcoming week, we'll introduce you to the 5 Pillars of Marketing. Along the lessons,we'll provided example…

People are searching on Google for foot and ankle care experts. Does your clinic show up high enough in the search results to be …

There are organic and paid marketing campaigns that just connect with your ideal clients. You can't expect them to deliver amazin…

Google doesn't want to send patients to your website anymore. Learn about Google Business Profile and how building yours out the …

What do your patients really want? Since you can't read their minds, asking simple questions and gathering demographic data throu…

When people search Google in your local area for podiatrists on Google, how does your clinic rank? In this week's episode, we dis…

Growing your practice requires building momentum. Marketing in a consistent fashion over a long period of time is the key. But it…

Your website is likely the first impression your clinic will make on a prospective patient. The first 5 seconds is an opportunity…

What do you love doing in podiatry? What do you want to do more of, if you had a choice? This doesn't mean you're not going to do…

There's no shortage of marketing options and opportunities. Instead of doing a little of everything to build your practice, it's …

The Content Matrix is a way to view and organize all the services you offer and all the possible platforms or marketing avenues y…

How are you different from the podiatrists and other health care professionals in your area that treat feet and ankles? By highli…

It's important to take some time to reflect on the type of care or group of patients you like treating the most. Once you know wh…

Whether we're aware or not, the actions we take inside and outside our clinics send a message about the foot and ankle care you p…

Jim and Tyson describe the idea behind Podiatry Marketing and why they're combining efforts to help their podiatrist peers and co…