Episodes

May 16, 2022

Attracting New Patients With External Marketing

Internal focused on your existing patients whereas external encompasses everything you do to attract new patients. Tyson Franklin…

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May 9, 2022

LinkedIn Best Practices for Podiatrists

LinkedIn can be a powerful channel to connect with journalists, fellow local business owners, and other professionals. It can be …

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May 2, 2022

Internal Marketing

Is there any better time and place to educate your patients about all the care your podiatry clinic has to offer than when a pati…

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April 25, 2022

How Online Reviews Build Trust in Your Podiatry Clinic

There's no faster and more authentic way to build trust than when your patients provide reviews. No amount of advertising or you …

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April 18, 2022

Growing Your Network of Non-Professional Referrers

A non-professional referrer is any business or individual that has the ability to refer a patient to you, but will not be writing…

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April 11, 2022

Podiatry Clinic Facebook and Instagram Best Practices

Social media platforms have been the rage over the past decade. Post content and patients will beat down your door, right? Well n…

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April 4, 2022

Marketing Pillar #1 - Professional Referrers

Over the course of the upcoming week, we'll introduce you to the 5 Pillars of Marketing. Along the lessons,we'll provided example…

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March 28, 2022

Google Search Ads Basics

People are searching on Google for foot and ankle care experts. Does your clinic show up high enough in the search results to be …

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March 21, 2022

Run, Rest & Repeat Your Marketing Campaigns

There are organic and paid marketing campaigns that just connect with your ideal clients. You can't expect them to deliver amazin…

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March 14, 2022

Your Clinic's Second Website - Google Business Profile

Google doesn't want to send patients to your website anymore. Learn about Google Business Profile and how building yours out the …

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March 7, 2022

Patient Surveys - Online vs Hard Copy

What do your patients really want? Since you can't read their minds, asking simple questions and gathering demographic data throu…

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Feb. 28, 2022

Podiatry Clinic SEO

When people search Google in your local area for podiatrists on Google, how does your clinic rank? In this week's episode, we dis…

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Feb. 21, 2022

Marketing Complacency

Growing your practice requires building momentum. Marketing in a consistent fashion over a long period of time is the key. But it…

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Feb. 14, 2022

Build Trust with Your Clinic's Website

Your website is likely the first impression your clinic will make on a prospective patient. The first 5 seconds is an opportunity…

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Feb. 7, 2022

Make Your Favorite Services Center Stage

What do you love doing in podiatry? What do you want to do more of, if you had a choice? This doesn't mean you're not going to do…

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Jan. 31, 2022

The Benefits of Creating a Plan

There's no shortage of marketing options and opportunities. Instead of doing a little of everything to build your practice, it's …

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Jan. 24, 2022

The Content Matrix

The Content Matrix is a way to view and organize all the services you offer and all the possible platforms or marketing avenues y…

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Jan. 17, 2022

Developing Niche Expertise in Podiatry

How are you different from the podiatrists and other health care professionals in your area that treat feet and ankles? By highli…

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Jan. 10, 2022

The Ideal Patient

It's important to take some time to reflect on the type of care or group of patients you like treating the most. Once you know wh…

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Jan. 10, 2022

What is Marketing?

Whether we're aware or not, the actions we take inside and outside our clinics send a message about the foot and ankle care you p…

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Jan. 10, 2022

Welcome to Podiatry Marketing

Jim and Tyson describe the idea behind Podiatry Marketing and why they're combining efforts to help their podiatrist peers and co…

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