Episodes

Feb. 6, 2023

Invest in Solutions vs. Pay for Services

In this episode of Podiatry Marketing, Tyson and Jim discuss how mindset plays a big factor in making proactive vs. reactive marketing decisions.

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Jan. 30, 2023

How Micro-storytelling Can Improve the Patient-Physician Relationship

In this episode of Podiatry Marketing, Jim and Tyson dive into the topic of micro-storytelling and how it can be used to enhance patient engagement, build trust, and improve patient understanding in podiatry clinics.

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Jan. 23, 2023

ChatGPT in Podiatry: Automating Administrative Tasks & Improving Pati…

In this episode of Podiatry Marketing, Tyson and Jim discuss what ChatGPT is and how it can benefit your practice and your patients.

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Jan. 16, 2023

Storytelling Adds Value to Your Podiatry Practice

In this episode of Podiatry Marketing, Tyson and Jim discuss developing your clinic's story and how communicating this story to patients can make your clinic a unique in the eyes of patients.

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Jan. 9, 2023

Google Is A Moving Target

In this episode of Podiatry Marketing, Tyson and Jim discuss the opportunities and frustrations of promoting your podiatry practice on Google. It's a powerful platform but not a place you can just "set it and forget it."

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Jan. 2, 2023

Money is in the Follow Up

In this episode of Podiatry Marketing, Tyson and Jim discuss why providing excellent patient care doesn't stop after their initial visit. Follow-up is an essential part of the process to ensure that their needs are being met and their overall …

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Dec. 26, 2022

Goodbye 2002, Hello 2023

In this episode of Podiatry Marketing, Tyson and Jim discuss the happenings of 2022 and what's in store for the new year when it comes to marketing your podiatry practice.

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Dec. 19, 2022

Attracting More Right-Fit Patients

In this episode of Podiatry Marketing, Tyson and Jim discuss a step-by-step approach you can implement in your practice to attract more right-fit patients.

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Dec. 12, 2022

Identifying Your Team's Superpowers

In this episode of Podiatry Marketing, Tyson and Jim the value of discovering your team's talents and putting them to work. Every team member has superpowers you should use as part of your marketing strategy.

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Dec. 5, 2022

YouTube Marketing for Podiatrists

In this episode of Podiatry Marketing, Tyson and Jim discuss how YouTube can be used with your foot and ankle clinic. Patients are more engaged with video content and a great way to show all the care you provide.

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Nov. 28, 2022

How to Market Your Orthotics

In this episode of Podiatry Marketing, Tyson and Jim discuss how you can market your orthotics. If you don't provide a clear reason why to choose you, they'll end up at the local sporting goods store or podiatrist down the …

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Nov. 21, 2022

The Benefits of Podcast Guesting

In this episode of Podiatry Marketing, Tyson and Jim discuss the benefits of appearing on podcasts. From generating local awareness of your clinic to building links to your website, we discuss the many benefits of being a podcast guest.

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Nov. 14, 2022

Using Canva in Podiatry Marketing

In this episode of Podiatry Marketing, Tyson and Jim discuss the benefits of using the design platform, Canva. This low-cost software can be a powerful way to easily create your own creative and visual designs for your clinic.

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Nov. 7, 2022

Why Low-Budget Marketing Providers Don't Generate Profits

In this episode of Podiatry Marketing, Tyson and Jim discuss why low-budget marketing providers don't generate profits. To be seen as the go-to expert in your local area, you have to do more than the standard cookie-cutter strategies provided most …

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Oct. 31, 2022

Using Audiograms As An Alternative to Video

In this episode of Podiatry Marketing, Tyson and Jim discuss what audiograms are and some simple workflows you can follow to easily create video content for your podiatry practice.

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Oct. 24, 2022

Is TikTok Marketing for Podiatry Successful?

In this episode of Podiatry Marketing, Tyson and Jim discuss the rise of TikTok and whether it makes sense for you and your clinic to create your own account.

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Oct. 17, 2022

Marketing Timeframes

In this episode of Podiatry Marketing, Tyson and Jim discuss timeframes to consider when executing your marketing plan and how to build a library of successful options to help grow your podiatry clinic.

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Oct. 10, 2022

How a Marketing Audit Can Bolster Your Clinic's Profit Margins

In this episode of Podiatry Marketing, Tyson and Jim discuss what a marketing audit is and why it's important for clinics to make a great impression online with potential patients.

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Oct. 3, 2022

A Nose That Can Hear

In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss how being different and unconventional is a successful way to promote your practice and make an outsized impact.

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Sept. 26, 2022

7 Common Podiatry Marketing Mistakes & How to Avoid Them

In this episode of Podiatry Marketing, Tyson and Jim tell you how to avoid the 7 most common podiatry marketing mistakes that hold a lot of clinics from reaching their potential.

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Sept. 19, 2022

Podiatrist's Guide to Audio Equipment

There's no shortage of audio gear and software out there. In this episode of Podiatry Marketing, Tyson Frankling and Jim McDannald, DPM give their picks and provide examples of using the right audio equipment to promote your practice.

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Sept. 12, 2022

Unexpected Ways Podcasts Can Grow Your Practice

In this episode of Podiatry Marketing, we look at some unexpected ways your clinic can benefit from the power of podcasts.

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Sept. 5, 2022

Creating Headlines to Attract the Right Patient

Headlines can make an serious impact. Tyson & Jim discuss some best practices when trying to attract the right patient.

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Aug. 29, 2022

How Public Speaking Can Transform Your Practice

In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss how public speaking can build trust with patients, other health care providers, podiatric colleagues, and your local community.

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