Social Media & Video Episodes

In this episode of Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin share 21 video ideas that aren’t directly about foot problems but still help market a podiatry clinic by building trust and familiarity. Tyson suggests filming behind-the-scenes content such as orthotic cover gluing and materials, orthotic adjustments, equipment servicing, wax foot bath setup, instrument sterilization and autoclave processes, tools and blade types, treatment room prep and cleaning products, and practi...

In this episode of Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin discuss how podiatrists can use LinkedIn as a collaboration tool rather than a promotional megaphone, drawing on Tyson’s list of 26 podiatrists to follow on LinkedIn in 2026 and a companion PDF featuring responses from 20 of them. They outline five practical ways LinkedIn can grow a practice: co-creating content instead of pitching (webinars, panels, podcast swaps, thoughtful commenting), building two-way referral net...

Patients often trust TikTok and Instagram creators more than qualified podiatrists. Tyson Franklin and Jim McDannald, DPM, discuss why. They explore ten key reasons, including the power of confidence over credentials, the impact of simple stories over complex science, and the importance of visibility and relatability. They also discuss the dynamics of trust-building and the need for podiatrists to adapt their communication strategies to be more patient-friendly to provide better care. ✉️ Conta...

Audio can be a strong way to market your podiatry business. Tyson Franklin and Jim McDannald, DPM, explain how to use it. Learn the history of audio, its impact on society, and the power of podcasts for marketing. Tyson and Jim discuss the benefits of audio over video, how to improve audio quality, and the potential for brand recognition. They also provide practical tips on creating and editing audio content, selecting the right tools, and the benefits of podcasting for local business promotion...

One video can become several pieces of marketing. Tyson Franklin and Jim McDannald, DPM, delve into the art of repurposing content. Starting with a lighthearted discussion about Tyson's love for maple syrup, they transition to the main topic: how podiatrists can efficiently reuse a single video to create multiple marketing assets. Learn about the importance of creating short, concise videos aimed at your ideal patients and how to transform them into social media clips, blog posts, newsletters, ...

Join Tyson Franklin and Jim McDannald, DPM, in this episode of Podiatry Marketing as they discuss how podiatrists can improve their video-making skills by participating in a 30-day video challenge. The duo shares their own experiences and tips on how to create engaging and authentic videos, from planning content and overcoming initial fears to utilizing editing tools. They highlight the importance of video in building trust and increasing patient engagement, and they offer practical advice for ...

In this episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald, DPM, discuss the importance and strategies of using Instagram and LinkedIn for professional growth and networking within the podiatry community. They cover topics such as the value of engaging with content, expanding professional networks, staying updated on industry news, and showcasing expertise to discover opportunities, such as speaking engagements. The conversation also touches on respectful online interactions...

In this episode of Podiatry Marketing, Jim McDannald, DPM, and co-host Tyson Franklin discuss key strategies for podiatrists looking to elevate their social media presence. We explore a variety of post types that grab patients' attention and foster engagement, such as amusing content, quotes, inspirational stories, and actionable advice. Tyson shares insights on crafting posts that not only entertain but also inform and connect with audiences. We discuss the power of storytelling, the importan...

In this episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald, DPM, discuss the benefits and best practices for conducting patient webinars in podiatry. They highlight how webinars can enhance patient education, build professional networks, and increase visibility and trust. Tyson and Jim also touch on the potential of repurposing webinar content and stress the importance of making webinars simple and accessible — ultimately promoting a highly efficient way to educate patients a...

Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin delve deep into the buzzing world of social media to uncover the potential of Threads for your clinic's digital marketing strategy. Episode Highlights: Introduction to Threads: Unwrap the essentials of Threads, a platform that seemingly combines the brevity of X (Twitter) with the visual appeal of Instagram. Understand its key features and how it differentiates from the rest of the social media...

In this episode of Podiatry Marketing, Tyson and Jim discuss how YouTube can be used with your foot and ankle clinic. Patients are more engaged with video content and a great way to show all the care you provide.

In this episode of Podiatry Marketing, Tyson and Jim discuss the benefits of appearing on podcasts. From generating local awareness of your clinic to building links to your website, we discuss the many benefits of being a podcast guest.

In this episode of Podiatry Marketing, Tyson and Jim discuss what audiograms are and some simple workflows you can follow to easily create video content for your podiatry practice.

In this episode of Podiatry Marketing, Tyson and Jim discuss the rise of TikTok and whether it makes sense for you and your clinic to create your own account.

There's no shortage of audio gear and software out there. In this episode of Podiatry Marketing, Tyson Frankling and Jim McDannald, DPM give their picks and provide examples of using the right audio equipment to promote your practice.

In this episode of Podiatry Marketing, we look at some unexpected ways your clinic can benefit from the power of podcasts.

LinkedIn can be a powerful channel to connect with journalists, fellow local business owners, and other professionals. It can be a fantastic way to build partnerships and a referral network.

Social media platforms have been the rage over the past decade. Post content and patients will beat down your door, right? Well not exactly. In this episode, we'll discuss what Facebook and Instagram are for and how to develop a workflow that benefits you