Episodes

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of the Podiatry Marketing Podcast, Jim McDannald, DPM , and Tyson E. Franklin discuss the pitfalls of writing irrelevant blogs as a marketing strategy for your podiatry clinic. They reveal why being stuck on the blogging hamster wheel is a waste of time, and how it can even hurt your clinic's growth. Jim and Tyson dive deep into the...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, we discuss the importance of targeted marketing and why trying to please everyone can lead to a boring practice. Learn how to identify your ideal patient and create marketing messages that resonate with them, while repelling patients who may not be the best fit for your practice. Show Notes: Attracting the rig...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Jim McDannald, DPM , and Tyson E. Franklin dive into marketing strategies for direct care practices, focusing on how to differentiate your practice from others, build valuable connections, and grow your patient base. Tune in to learn how to leverage digital marketing tools, improve your online presence, and st...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of the Podiatry Marketing podcast, we dive into the importance of hiring a Patient & Community Relations Manager (PCRM) for your podiatry practice. We'll discuss the crucial role this individual plays in enhancing patient experience, fostering community engagement, and driving practice growth. Moreover, we emphasize the importance o...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report Welcome to another exciting episode of the Podiatry Marketing podcast! In today's episode, your hosts, Jim McDannald, DPM, and Tyson Franklin, explore the often misunderstood topic of marketing in the podiatry profession. They tackle the question: "Is marketing a dirty word, or is it essential for building a thriving practice?" Throughout the episo...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report Did you know that incomplete tasks can spark curiosity and anxiety in our brains? This phenomenon, known as the Zeigarnik Effect, has important implications for podiatry marketing. This week, Tyson and I discuss practical ways to incorporate the Zeigarnik Effect to benefit your patients. By using the open-loop technique in your copywriting, you can...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Jim and Tyson discuss why building trust is essential for podiatrists to grow their practices. Here are some ways a podiatrist can build trust: Provide excellent care: One of the most important ways to build trust with patients is to deliver high-quality care. This means taking the time to listen to patients' ...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson and Jim discuss why focusing on becoming the best at a few skills is better than trying to do everything at an average level. A podiatrist becoming a jack-of-all-trades, or someone with a broad range of skills and knowledge across different areas, can have downsides. Here are a few potential drawbacks: L...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report Marketing a podiatry clinic is changing significantly due to mobile phones, as more people use their smartphones to search for healthcare services. Here are a few ways in which mobile phones are affecting podiatry clinic marketing: Mobile-friendly websites : With the majority of online searches now conducted on mobile devices, it's essential for po...

In this episode of Podiatry Marketing, Tyson and Jim discuss why in order to fit in more ideal patients, you might need to let some go.

In this episode of Podiatry Marketing, Tyson and Jim discuss how mindset plays a big factor in making proactive vs. reactive marketing decisions.

In this episode of Podiatry Marketing, Jim and Tyson dive into the topic of micro-storytelling and how it can be used to enhance patient engagement, build trust, and improve patient understanding in podiatry clinics.

In this episode of Podiatry Marketing, Tyson and Jim discuss what ChatGPT is and how it can benefit your practice and your patients.

In this episode of Podiatry Marketing, Tyson and Jim discuss developing your clinic's story and how communicating this story to patients can make your clinic a unique in the eyes of patients.

In this episode of Podiatry Marketing, Tyson and Jim discuss the opportunities and frustrations of promoting your podiatry practice on Google. It's a powerful platform but not a place you can just "set it and forget it."

In this episode of Podiatry Marketing, Tyson and Jim discuss why providing excellent patient care doesn't stop after their initial visit. Follow-up is an essential part of the process to ensure that their needs are being met and their overall health is im

In this episode of Podiatry Marketing, Tyson and Jim discuss the happenings of 2022 and what's in store for the new year when it comes to marketing your podiatry practice.

In this episode of Podiatry Marketing, Tyson and Jim discuss a step-by-step approach you can implement in your practice to attract more right-fit patients.

In this episode of Podiatry Marketing, Tyson and Jim the value of discovering your team's talents and putting them to work. Every team member has superpowers you should use as part of your marketing strategy.

In this episode of Podiatry Marketing, Tyson and Jim discuss how YouTube can be used with your foot and ankle clinic. Patients are more engaged with video content and a great way to show all the care you provide.

In this episode of Podiatry Marketing, Tyson and Jim discuss how you can market your orthotics. If you don't provide a clear reason why to choose you, they'll end up at the local sporting goods store or podiatrist down the road.

In this episode of Podiatry Marketing, Tyson and Jim discuss the benefits of appearing on podcasts. From generating local awareness of your clinic to building links to your website, we discuss the many benefits of being a podcast guest.

In this episode of Podiatry Marketing, Tyson and Jim discuss the benefits of using the design platform, Canva. This low-cost software can be a powerful way to easily create your own creative and visual designs for your clinic.

In this episode of Podiatry Marketing, Tyson and Jim discuss why low-budget marketing providers don't generate profits. To be seen as the go-to expert in your local area, you have to do more than the standard cookie-cutter strategies provided most budget