Episodes

April 11, 2022

Podiatry Clinic Facebook and Instagram Best Practices

Social media platforms have been the rage over the past decade. Post content and patients will beat down your door, right? Well not exactly. In this episode, we'll discuss what Facebook and Instagram are for and how to develop a workflow that benefits you

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April 4, 2022

Marketing Pillar #1 - Professional Referrers

Over the course of the upcoming week, we'll introduce you to the 5 Pillars of Marketing. Along the lessons,we'll provided examples of how clinics are putting these principles in action to drive new patient visits and practice growth.

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March 28, 2022

Google Search Ads Basics

People are searching on Google for foot and ankle care experts. Does your clinic show up high enough in the search results to be an option for them to consider?

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March 21, 2022

Run, Rest & Repeat Your Marketing Campaigns

There are organic and paid marketing campaigns that just connect with your ideal clients. You can't expect them to deliver amazing results from here to eternity. In today's episode, Tyson Franklin and Jim McDannald, DPM discuss how to build successful cam

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March 14, 2022

Your Clinic's Second Website - Google Business Profile

Google doesn't want to send patients to your website anymore. Learn about Google Business Profile and how building yours out the right way will provide more visibility for your podiatry clinic online.

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March 7, 2022

Patient Surveys - Online vs Hard Copy

What do your patients really want? Since you can't read their minds, asking simple questions and gathering demographic data through surveys is the first step to gaining a better understanding of their needs and will help you provide a higher level of foot

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Feb. 28, 2022

Podiatry Clinic SEO

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this week's episode of Podiatry Marketing, hosts Tyson Franklin...

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Feb. 21, 2022

Marketing Complacency

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode, hosts Jim McDannald and Tyson Franklin discuss th...

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Feb. 14, 2022

Build Trust with Your Clinic's Website

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching Join Tyson E. Franklin and Jim McDannald, DPM as they delve into t...

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Feb. 7, 2022

Make Your Favorite Services Center Stage

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching What do you love doing in podiatry? What do you want to do more of...

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Jan. 31, 2022

The Benefits of Creating a Plan

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching There's no shortage of marketing options and opportunities. Instea...

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Jan. 24, 2022

The Content Matrix

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching The Content Matrix is a way to view and organize all the services ...

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Jan. 17, 2022

Developing Niche Expertise in Podiatry

How are you different from the podiatrists and other health care professionals in your area that treat feet and ankles? By highlighting your specific area of interest and expertise in podiatry, you set yourself apart from the competition.

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Jan. 10, 2022

The Ideal Patient

It's important to take some time to reflect on the type of care or group of patients you like treating the most. Once you know who your ideal patient is, you're able to build an online and offline marketing plans to do more of the work you love.

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Jan. 10, 2022

What is Marketing?

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching Whether we're aware or not, the actions we take inside and outside...

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Jan. 10, 2022

Welcome to Podiatry Marketing

Conversations on building a successful podiatry practice with Tyson E. Franklin and Jim McDannald, DPM. Episodes of Podiatry Marketing feature simple how-to guides to in-depth discussions on the latest ways podiatry clinics a...

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