Episodes

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report Welcome to another episode of the Podiatry Marketing Podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin delve into the significance of local visibility for your podiatry clinic and how it can elevate your marketing strategy. We'll provide actionable tips and strategies to increase your clinic's local visibility, attract potential p...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report Welcome to another episode of the Podiatry Marketing Podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin tackle an all-too-real scenario: a new, highly-skilled podiatrist opening a practice right across the street from you. They're not just in your neighborhood; they're right there, with a unique service offering and a large marketi...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report Welcome to another episode of the Podiatry Marketing Podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin delve into an important topic that might seem a bit intimidating at first - Negative Online Reviews. What We Covered: The reality of negative reviews: It's crucial to understand that every practice occasionally experiences a bad...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of the Podiatry Marketing Podcast, Jim McDannald, DPM, and Tyson E. Franklin dive into the importance of constantly evaluating and adapting your marketing strategies to ensure continuous growth for your podiatry practice. Drawing inspiration from the success stories of Australian racehorses Black Caviar and Winx, this episode emphas...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of the Podiatry Marketing Podcast, Jim McDannald, DPM, and Tyson E. Franklin explore the importance of finding the intersection of your skills and experience to achieve professional satisfaction and grow your ideal podiatry practice. Learn how to identify your unique value proposition and leverage it to unlock new opportunities for ...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of the Podiatry Marketing Podcast, Jim McDannald, DPM, and Tyson E. Franklin delve into the intricacies of developing "micro-pillars" within the six pillars of marketing for your podiatry clinic. Discover how focusing on these micro-pillars can unlock your clinic's full potential and lead to exponential growth. Join Jim and Tyson a...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of the Podiatry Marketing Podcast, Jim McDannald, DPM, and Tyson E. Franklin discuss the pitfalls of writing irrelevant blogs as a marketing strategy for your podiatry clinic. They reveal why being stuck on the blogging hamster wheel is a waste of time, and how it can even hurt your clinic's growth. Jim and Tyson dive deep into the...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, we discuss the importance of targeted marketing and why trying to please everyone can lead to a boring practice. Learn how to identify your ideal patient and create marketing messages that resonate with them, while repelling patients who may not be the best fit for your practice. Show Notes: Attracting the ...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Jim McDannald, DPM, and Tyson E. Franklin dive into marketing strategies for direct care practices, focusing on how to differentiate your practice from others, build valuable connections, and grow your patient base. Tune in to learn how to leverage digital marketing tools, improve your online presence, and st...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of the Podiatry Marketing podcast, we dive into the importance of hiring a Patient & Community Relations Manager (PCRM) for your podiatry practice. We'll discuss the crucial role this individual plays in enhancing patient experience, fostering community engagement, and driving practice growth. Moreover, we emphasize the importance ...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report Welcome to another exciting episode of the Podiatry Marketing podcast! In today's episode, your hosts, Jim McDannald, DPM, and Tyson Franklin, explore the often misunderstood topic of marketing in the podiatry profession. They tackle the question: "Is marketing a dirty word, or is it essential for building a thriving practice?" Throughout the epis...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report Did you know that incomplete tasks can spark curiosity and anxiety in our brains? This phenomenon, known as the Zeigarnik Effect, has important implications for podiatry marketing. This week, Tyson and I discuss practical ways to incorporate the Zeigarnik Effect to benefit your patients. By using the open-loop technique in your copywriting, you c...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Jim and Tyson discuss why building trust is essential for podiatrists to grow their practices. Here are some ways a podiatrist can build trust: Provide excellent care: One of the most important ways to build trust with patients is to deliver high-quality care. This means taking the time to listen to patients...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson and Jim discuss why focusing on becoming the best at a few skills is better than trying to do everything at an average level. A podiatrist becoming a jack-of-all-trades, or someone with a broad range of skills and knowledge across different areas, can have downsides. Here are a few potential drawbacks: ...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report Marketing a podiatry clinic is changing significantly due to mobile phones, as more people use their smartphones to search for healthcare services. Here are a few ways in which mobile phones are affecting podiatry clinic marketing: Mobile-friendly websites: With the majority of online searches now conducted on mobile devices, it's essential for po...

In this episode of Podiatry Marketing, Tyson and Jim discuss why in order to fit in more ideal patients, you might need to let some go.

In this episode of Podiatry Marketing, Tyson and Jim discuss how mindset plays a big factor in making proactive vs. reactive marketing decisions.

In this episode of Podiatry Marketing, Jim and Tyson dive into the topic of micro-storytelling and how it can be used to enhance patient engagement, build trust, and improve patient understanding in podiatry clinics.

In this episode of Podiatry Marketing, Tyson and Jim discuss what ChatGPT is and how it can benefit your practice and your patients.

In this episode of Podiatry Marketing, Tyson and Jim discuss developing your clinic's story and how communicating this story to patients can make your clinic a unique in the eyes of patients.

In this episode of Podiatry Marketing, Tyson and Jim discuss the opportunities and frustrations of promoting your podiatry practice on Google. It's a powerful platform but not a place you can just "set it and forget it."

In this episode of Podiatry Marketing, Tyson and Jim discuss why providing excellent patient care doesn't stop after their initial visit. Follow-up is an essential part of the process to ensure that their needs are being met and their overall health is im

In this episode of Podiatry Marketing, Tyson and Jim discuss the happenings of 2022 and what's in store for the new year when it comes to marketing your podiatry practice.

In this episode of Podiatry Marketing, Tyson and Jim discuss a step-by-step approach you can implement in your practice to attract more right-fit patients.