Online Advertising Episodes

In this episode of the Podiatry Marketing Podcast, hosts Tyson Franklin and Jim McDannald, DPM, delve into the exciting world of Google Local Service Ads (LSAs), tailored specifically for podiatrists. They discuss how LSAs differ from traditional Google ads, their benefits, and potential drawbacks. They highlight scenarios where LSAs can be particularly beneficial, such as new practices, specialized services, and satellite locations. Tune in to explore how these ads could enhance your podiatry ...

In this episode of the Podiatry Marketing Podcast, hosts Tyson Franklin and Jim McDannald, DPM, deep dive into the power of Google Search Ads for podiatrists. They explore why these ads are indispensable for online marketing, discussing topics like immediate visibility, competitive ranking, and actionable data insights. Learn how to optimize your budget, avoid common mistakes, and effectively reach your local audience through geotargeting and high-intent keywords. Additionally, the hosts compar...

Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin tackle a topic that has become all too familiar for many in the podiatric field: the overwhelming reliance on Google for marketing. While Google's prominence is undeniable, putting all your marketing eggs in one basket has its share of perils. This episode aims to shed light on these challenges and to present alternative strategies to ensure consistent, effective visibility for your practice. I...

Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin delve into a key topic that podiatrists and clinic owners often wrestle with: search vs. display advertising. The Difference Between Search and Display Advertising To kick things off, we provide a clear understanding of the difference between search and display advertising. We highlight how each can have a powerful impact on the visibility and success of your podiatry clinic, and how to discern...

Facebook Ads provide the opportunity to make patients in your local area aware of all the foot and ankle care you provide. Jim McDannald, DPM and Tyson Franklin provide an overview of the platform and tutorial to help you get started promoting your practi

People are searching on Google for foot and ankle care experts. Does your clinic show up high enough in the search results to be an option for them to consider?