Local Search & Google Episodes

In this episode of Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin discuss practical ways to improve a podiatry practice website for AI-driven search results from tools like ChatGPT, Claude, and Google Gemini. Jim outlines five key actions: confirm your site isn’t blocking AI crawlers via security services like Cloudflare or restrictive hosting settings; build content around real patient questions (especially cost, timelines, recovery, and insurance) rather than just condition labels...

In this episode of Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin discuss how understanding patient search behavior outperforms “fancy” marketing as platforms shift from Yellow Pages to Google and increasingly AI tools like ChatGPT and Claude. They emphasize that patients search for relief (heel pain, fungal nails, injuries) rather than “a podiatrist,” so clinics should lead with problems and outcomes, not titles or treatments. Key points include competing for attention when intent ...

In this episode of Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin discuss why most organic social media (Facebook/Instagram) is no longer worth a clinic’s time due to extremely low reach, and why practices should stop paying for generic holiday posts that don’t drive patients. Jim argues the one organic channel worth focusing on is Google Business Profile (GBP) Posts, because they appear where patients compare providers during local searches and help build trust with timely, relevant...

In this episode of Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin discuss the gap between how podiatrists think they rank on Google and what patients actually see when searching terms like “podiatrist near me” from different locations. They explain their free Practice Visibility Scorecard (available at podiatry.marketing), which includes a visibility map showing where a clinic appears in Google’s top results, a “share of local voice” metric, and a 100-point score across six categori...

Online visibility for a private practice comes down to a few fundamentals. Tyson Franklin and Jim McDannald, DPM, discuss the strategies that matter most. They explore the fundamentals of being found online, the importance of having a well-maintained website, leveraging Google Business Profiles, and the impact of reviews. The duo provides practical tips on ensuring your clinic appears in local search results, optimizing your digital presence, and maintaining consistency across platforms. This e...

Local search rules have shifted again, and podiatrists need to know what changed for 2026. Tyson Franklin and Jim McDannald, DPM, discuss the latest trends in local SEO. They delve into the importance of Google business profiles, prioritize review recency over quantity, consider engagement signals as ranking factors, examine the impact of social signals, and highlight the critical role of NAP (name, address, phone number) consistency. Learn why Google Business Profile may matter more than your ...

Generative Engine Optimization (GEO) is changing how patients search. Tyson Franklin and Jim McDannald, DPM, explain what it is. Explore how this new strategy is emerging from AI-powered tools such as ChatGPT, Claude, Anthropic, and Google Gemini. Learn why transitioning from traditional SEO to GEO can provide a competitive edge in capturing local searches and thriving in the evolving digital landscape. Don't miss out on expert tips, practical steps, and the significance of being an early adopt...

Google keeps changing its platforms, and podiatry clinics feel the impact. Tyson Franklin and Jim McDannald, DPM, discuss how to keep up. They cover the evolution from traditional SEO strategies to the importance of AI-generated content, the rise of local service ads, and the critical role of Google Business profiles. Discover how to adapt to Google's ever-evolving algorithms to maintain visibility and effectively attract patients. Whether you're a seasoned podiatrist or new to the field, this ...

Google search is changing with AI, including the AI overview and AI mode features. Tyson Franklin and Jim McDannald, DPM, discuss the latest shifts. Learn how these changes affect podiatry practices and gain insights on optimizing your website for better visibility and patient engagement. With practical tips on SEO, patient reviews, and creating relevant content, this episode is a must-watch for podiatrists aiming to stay ahead in the digital marketing game. Tune in for actionable advice on kee...

Local SEO helps nearby patients find your podiatry practice. Tyson Franklin and Jim McDannald, DPM, cover the essentials. Learn practical tips on optimizing your Google Business profile, the importance of relevant and local content, leveraging patient reviews, and various tools to measure your local SEO performance. Whether you manage your own marketing or work with a professional, this episode provides valuable insights to boost your clinic's online visibility and attract local patients effec...

Join Tyson Franklin and Jim McDannald, DPM, in this episode of Podiatry Marketing as they discuss what to do if your Google Business Profile gets suspended. They delve into the reasons behind such suspensions, including guideline violations, duplicate listings, and significant profile changes. They also share key steps for identifying the root cause and resolving the issue, while emphasizing the importance of staying proactive with your Google Business Profile to avoid future suspensions. Tune ...

In this episode of the Podiatry Marketing Podcast, hosts Tyson Franklin and Jim McDannald, DPM, dive deep into the emerging world of SearchGPT. Learn about the potential impact this AI-powered search tool by OpenAI might have on podiatry clinics and how it compares to Google's dominance. Tyson and Jim discuss actionable insights for podiatrists to adapt their marketing strategies, from diversifying review sites to preparing for shifts in market share. Stay ahead of the curve by understanding th...

Areas We Serve pages can improve your clinic's local SEO visibility. Tyson Franklin and Jim McDannald, DPM, discuss their strategic importance. They explain the concept of local relevance, identify key local keywords, and optimize content to attract patients from nearby suburbs and towns. The episode covers practical tips on structuring these pages effectively, including using authentic photos, case studies, and success stories. Tyson and Jim also highlight the significance of balancing content...

In this episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald delve into effective local marketing strategies for podiatry clinics. Tyson and Jim discuss the importance of targeting the right local audience, leveraging local SEO, and building community connections. They highlight the pitfalls of using broad, national marketing tactics for local businesses and the benefits of local involvement, such as sponsoring and volunteering at community events. The hosts also discuss the re...

Join Tyson Franklin and Jim McDannald, DPM, in this episode of Podiatry Marketing as they delve into the impact of visual search and how high-quality images can significantly enhance a Podiatry clinic's online visibility. Discover how images play a crucial role in Google's search algorithm, and why it's important for businesses to portray their services accurately with relevant images. They also discuss the importance of regularly updating business profiles and websites to align with Google's e...

Welcome to another episode of the Podiatry Marketing Podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin delve into the significance of local visibility for your podiatry clinic and how it can elevate your marketing strategy. We'll provide actionable tips and strategies to increase your clinic's local visibility, attract potential patients, and build relationships within your community. Key Points: Optimize Your Website for Local Search: Enhancing your website for local search i...

In this episode of Podiatry Marketing, Tyson and Jim discuss the opportunities and frustrations of promoting your podiatry practice on Google. It's a powerful platform but not a place you can just "set it and forget it."

Google doesn't want to send patients to your website anymore. Learn about Google Business Profile and how building yours out the right way will provide more visibility for your podiatry clinic online.

In this week's episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald discuss the importance of Search Engine Optimization (SEO) for podiatry clinics. They explain the concept of SEO and its relevance in the digital age, highlighting how it helps businesses rank higher on Google search results. The main talking points include the importance of regular updates to the Google Business Profile, the role of engaging content in answering customer queries, and how backlinks contribute to...