Episodes

Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM , and Tyson E. Franklin delve into a key topic that podiatrists and clinic owners often wrestle with: search vs. display advertising. The Differen...

Welcome to this episode of the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM , and Tyson E. Franklin explore the significance of celebrating milestones and implementing traditions in a podiatry practice. The...

Welcome to this episode of the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM , and Tyson E. Franklin reflect on the year so far and conduct a mid-year check-in to assess your progress toward clinical and mar...

Welcome to another episode of the Podiatry Marketing Podcast. In this episode, Jim McDannald, DPM , and Tyson E. Franklin we're diving into the art of creating an appealing facade for your podiatry clinic. Whether your clinic...

Welcome to another episode of the Podiatry Marketing Podcast. In this episode, Jim McDannald, DPM , and Tyson E. Franklin we focus on the crucial aspect of selecting the right marketing provider for your podiatry practice. We...

Welcome to another episode of the Podiatry Marketing Podcast. In this episode, Jim McDannald, DPM , and Tyson E. Franklin dive deep into the strategy of crafting compelling, effective blog content without experiencing mental ...

Welcome to another episode of the Podiatry Marketing Podcast. In this episode, Jim McDannald, DPM , and Tyson E. Franklin delve into the significance of local visibility for your podiatry clinic and how it can elevate your ma...

Welcome to another episode of the Podiatry Marketing Podcast. In this episode, Jim McDannald, DPM , and Tyson E. Franklin tackle an all-too-real scenario: a new, highly-skilled podiatrist opening a practice right across the s...

Welcome to another episode of the Podiatry Marketing Podcast. In this episode, Jim McDannald, DPM , and Tyson E. Franklin delve into an important topic that might seem a bit intimidating at first - Negative Online Reviews. Wh...

In this episode of the Podiatry Marketing Podcast, Jim McDannald, DPM , and Tyson E. Franklin dive into the importance of constantly evaluating and adapting your marketing strategies to ensure continuous growth for your podia...

In this episode of the Podiatry Marketing Podcast, Jim McDannald, DPM , and Tyson E. Franklin explore the importance of finding the intersection of your skills and experience to achieve professional satisfaction and grow your...

In this episode of the Podiatry Marketing Podcast, Jim McDannald, DPM , and Tyson E. Franklin ddelve into the intricacies of developing "micro-pillars" within the six pillars of marketing for your podiatry clinic. Discover ho...

In this episode of the Podiatry Marketing Podcast, Jim McDannald, DPM , and Tyson E. Franklin discuss the pitfalls of writing irrelevant blogs as a marketing strategy for your podiatry clinic. They reveal why being stuck on t...

In this episode of Podiatry Marketing, we discuss the importance of targeted marketing and why trying to please everyone can lead to a boring practice. Learn how to identify your ideal patient and create marketing messages th...

In this episode of Podiatry Marketing, Jim McDannald, DPM and Tyson E. Franklin dive into marketing strategies for direct care practices, with a focus on how to differentiate your practice from others, build valuable connecti...

In this episode of the Podiatry Marketing podcast, we dive into the importance of hiring a Patient & Community Relations Manager (PCRM) for your podiatry practice. We'll discuss the crucial role this individual plays in enhan...

Welcome to another exciting episode of the Podiatry Marketing podcast! In today's episode, your hosts, Jim McDannald, DPM, and Tyson Franklin, explore the often-misunderstood topic of marketing within the podiatry profession....

Did you know that incomplete tasks can create a sense of curiosity and anxiety in our brains? This phenomenon, known as the Zeigarnik Effect, has important implications for podiatry marketing. This week Tyson and I discuss so...

In this episode of Podiatry Marketing, Jim and Tyson discuss why building trust is essential for podiatrists to grow their practices. Here are some ways a podiatrist can build trust: Provide excellent care: One of the most im...

In this episode of Podiatry Marketing, Tyson and Jim discuss why focusing on becoming the best at a few skills is better than trying to do everything at an average level. A podiatrist becoming a jack of all trades, or someone...

Marketing a podiatry clinic is changing significantly due to mobile phones, as more and more people are using their smartphones to search for healthcare services. Here are a few ways in which mobile phones are affecting podia...

In this episode of Podiatry Marketing, Tyson and Jim discuss why in order to fit in more ideal patients, you might need to let some go.

In this episode of Podiatry Marketing, Tyson and Jim discuss how mindset plays a big factor in making proactive vs. reactive marketing decisions.

In this episode of Podiatry Marketing, Jim and Tyson dive into the topic of micro-storytelling and how it can be used to enhance patient engagement, build trust, and improve patient understanding in podiatry clinics.