Episodes

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald, DPM, discuss how podiatrists can better leverage their Electronic Medical Record (EMR) systems for marketing purposes. They delve into integrations with other platforms, automating patient reminders, creating targeted recall campaigns, patient education, and gathering va...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report Join hosts Jim McDannald, DPM, and Tyson Franklin as they discuss marketing strategies for podiatry practices. They highlight the importance of marketing a practice's services rather than the individual podiatrist. This episode explores various topics such as public speaking appearances, the importance of uniforms in marketing photos, and employee ...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, hosts Tyson E. Franklin and Jim McDannald, DPM, discuss the differences between hiring large marketing agencies versus smaller, individudal consultants in the podiatry field. They outline the pros and cons of each, offering insights into factors like personalized service, scalability, adaptability, and costs. ...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this podcast episode from Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin discuss the importance of investing in quality rather than pinching pennies in a professional setting, specifically for podiatrists. Topics broadly covered include evaluating software programs not by their cost but by the value they provide to the practice, maki...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald, DPM, discuss the importance of before-and-after photos in a podiatry practice. They explore how such photos can be used for marketing, to improve the patient experience, and to provide better education about treatments. They also discuss how to create a photo workflow th...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report Join hosts Jim McDannald, DPM, and Tyson Franklin in another informative episode of Podiatry Marketing. In this episode, they examine the powerful marketing strategy of piggybacking onto other communities to grow your podiatry practice, emphasizing the importance of providing value to those communities. Using classic examples from major brands to p...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report Tyson Franklin and Jim McDannald, DPM, highlight the importance of consistent, regular marketing for a successful podiatry practice. Dive into a discussion about why the 'set it and forget it' mindset can be detrimental and how regular updates to your clinic's marketing can build trust, establish expertise, raise awareness, adapt to changing trends...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, hosts Jim McDannald, DPM, and Tyson Franklin explore the concept of conducting a marketing audit for your podiatric practice. They emphasize the importance of stopping, reflecting, and evaluating whether the marketing efforts are effective and whether changes are needed. They discuss the utilization of the 'OO...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of 'Podiatry Marketing,' Tyson Franklin and Jim McDannald, DPM, discuss the importance of professional photo shoots for podiatry clinics. They discuss how these photos can help market and showcase the clinic's facilities, modalities, staff, and patient journey. Emphasizing the need for planning, execution, and post-production, they ...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, hosts Jim McDannald, DPM, and Tyson E. Franklin discuss the power of promotional items, or 'swag,' for your podiatry practice. They explore why providing quality items is beneficial, the importance of making swag useful, and how swag can increase brand awareness, improve team culture, and serve as an alternati...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report Join Tyson Franklin and Jim McDannald, DPM, in this episode of Podiatry Marketing as they delve into the impact of visual search and how high-quality images can significantly enhance a Podiatry clinic's online visibility. Discover how images play a crucial role in Google's search algorithm, and why it's important for businesses to portray their ser...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, hosts Jim McDannald, DPM, and Tyson Franklin discuss the vital role of a corporate style guide in branding a podiatry practice. They emphasize the importance of maintaining a consistent aesthetic across fonts, colors, and logo design. They highlight the value of hiring a professional graphic designer, distingu...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald, DPM, discuss the benefits and best practices for conducting patient webinars in podiatry. They highlight how webinars can enhance patient education, build professional networks, and increase visibility and trust. Tyson and Jim also touch on the potential of repurposing w...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss why podiatrists should view their fees as part of their marketing strategy. They explore reasons behind fee hesitations and how to overcome them. They also cover the importance of price setting, taking into account competitor fees, patient demographics, and future...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of the Podiatry Marketing podcast, Tyson E. Franklin and Jim McDannald, DPM, discuss the value of repurposing content for the clinic's marketing strategy. They explore adapting existing content for different platforms or audiences to extend its reach and value. Tyson and Jim provide tips on distributing content effectively, includin...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In the insightful episode, Tyson and Jim provide a guide to optimizing financial strategies for podiatry clinics during the crucial early December period. Here are the main takeaways: Timing is Key : Capitalize on patient spending habits in December, as January might present financial challenges for them. Proactive Patient Outreach : Follow up with...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report Jim and Tyson provide comprehensive insights into creating effective websites for podiatry clinics. The episode starts by emphasizing the importance of a great website in attracting and retaining patients. There are five key characteristics: User-Friendly Design : It discusses the importance of having a website with intuitive navigation and a profe...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM , and Tyson E. Franklin take a walk down memory lane, revisiting the ten most popular episodes of the Podiatry Marketing Podcast. We share insights on why these episodes resonated with listeners and how the advice given has shaped podiatry practices around the world. Wha...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM , and Tyson E. Franklin tackle the enticing yet precarious concept of low-hanging fruit in the marketing world. We dissect why the easiest options aren’t always the best and how they might be hindering the growth of your practice. What You'll Learn: The Allure of Low-Han...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM , and Tyson E. Franklin delve into the crucial question that plagues many practitioners: Is your marketing effective? We understand that marketing can amplify your practice's existing dynamics, but how can you be sure it's delivering the desired results? What You'll Lear...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM , and Tyson E. Franklin unravel the potential benefits of incorporating email marketing, particularly newsletters, into your podiatry clinic's promotional strategy. Targeted Audience Engagement Direct communication with patients and potential patients interested in your ...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM , and Tyson E. Franklin discuss how many podiatrists believe they are limited in their marketing choices, but the reality might surprise many – it's an overwhelming abundance of options! Dive into the Red Queen Hypothesis and explore how it pertains to marketing. Learn h...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM , and Tyson E. Franklin deep dive into the foundational pillars to consider before marketing your podiatry clinic. Whether you’re new to the business or rebranding, these five considerations can make the difference between a successful marketing campaign and one that fal...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM , and Tyson E. Franklin delve into how you can create your own speaking opportunities, drawing from a personal experience of speaking in Powell River. When opportunities don’t knock on your door, sometimes you have to go out and create them! The Powell River Experience (...