In this episode of Podiatry Marketing, Tyson and Jim discuss the rise of TikTok and whether it makes sense for you and your clinic to create your own account.
A story was recently released that said that "40% of Gen Z prefers searching on TikTok or IG vs. Google"
Is it really true that people born between 1997-2012 may be making healthcare decisions based on short-form videos instead of Google results?
While I don't see TikTok as a channel for clinic growth, it is important to be aware of this platform and others as this generation matures and the tools they use mature with them. "The one constant is change...things happen slowly and then all of a sudden."
Warning: Don't Believe The Hype
Know Your Ideal Patients
What's the Purpose of Using TikTok
To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at https://podiatry.marketing