Jan. 2, 2023

Money is in the Follow Up

Money is in the Follow Up

In this episode of Podiatry Marketing, Tyson and Jim discuss why providing excellent patient care doesn't stop after their initial visit. Follow-up is an essential part of the process to ensure that their needs are being met and their overall health is im


As a podiatrist, providing excellent patient care doesn't stop after their initial visit. Follow-up is an essential part of the process to ensure that their needs are being met and their overall health is improving.


Marketing plays a key role in this process as well. By using effective follow-up sequences, you can nurture your relationships with patients and keep them engaged with your practice.


There are several ways to implement follow-up sequences:

  • Letters: Sending personalized letters to your patients can be a great way to keep them informed and engaged with your practice.
  • Postcards: Similar to letters, postcards are a quick and easy way to stay in touch with your patients and provide them with helpful resources.
  • Emails: Email is a convenient and cost-effective way to stay in touch with your patients and provide them with updates and information about your practice.
  • Links to videos: Providing patients with links to educational videos can be a great way to provide additional support and resources.
  • Webinars: Hosting webinars or online workshops can be a great way to engage with your patients and provide them with valuable education and resources.

Remember, the goal of follow-up is to improve the care provided to your patients and grow your clinic. Don't underestimate the power of staying connected with your patients and providing them with the support they need.


Learn more about the Podiatry Business Reboot - Starting February 8th, 2023