Dec. 19, 2022

Attracting More Right-Fit Patients

Attracting More Right-Fit Patients

In this episode of Podiatry Marketing, Tyson and Jim discuss a step-by-step approach you can implement in your practice to attract more right-fit patients.

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When you're ready to focus on a specific niche of patients or perform more of a specific treatment, it all starts with being deliberate about the path forward for the clinic. Once you know the direction you want to take, your practice, goals, and objectives can be created.

So the first step is knowing what you want more of:

  • Some self-reflection and look at the patient schedule of procedures/treatments you're currently performing
  • Commit to exploring more ways of tapping into sources of that kind of care
    • Marketing
    • Networking with other podiatrists
    • Networking with healthcare providers
    • Networking within your community

You also need to know what you want less of:

  • Different speed of moving away from that care doesn't have to be cold turkey
  • If there's enough volume, you can bring on an associate
  • Maybe you want to eliminate the insurance providers that are always rejecting your claims.

To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at 

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