Jan. 9, 2023

Google Is A Moving Target

Google Is A Moving Target

In this episode of Podiatry Marketing, Tyson and Jim discuss the opportunities and frustrations of promoting your podiatry practice on Google. It's a powerful platform but not a place you can just "set it and forget it."


There are several reasons why promoting a podiatry practice on Google Business Profile, Google Ads, and SEO is not a "set it and forget it" situation:

  1. Competition: There is likely to be competition from other podiatry practices in the area, and they may also be using Google Business Profile, Google Ads, and SEO to promote their practices. To stay competitive, it is important to regularly update and optimize your online presence.
  2. Changes in patient behavior: Patient behavior is constantly evolving, and what works to attract them today may not be as effective in the future. To continue attracting new patients, it is important to stay up to date with changes in behavior and adjust your online presence accordingly.
  3. Changes in Google algorithms: Google is constantly updating its algorithms to improve the search experience. This means that what may have worked to improve your practice's visibility in the past may no longer be effective. To ensure that your practice remains visible to potential patients, it is important to stay up to date with changes in Google algorithms and adjust your online presence accordingly.
  4. Maintenance: Even if your online presence is initially successful in attracting new patients, it is important to continue maintaining and updating it to keep it effective. This may involve regularly adding new content, responding to patient reviews, and updating your practice's information.

In summary, promoting a podiatry practice on Google Business Profile, Google Ads, and SEO requires ongoing effort and attention to stay competitive and effective in attracting new patients.

To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at https://podiatry.marketing 


Learn more about the Podiatry Business Reboot - Starting February 8th, 2023