Oct. 10, 2022

How a Marketing Audit Can Bolster Your Clinic's Profit Margins

How a Marketing Audit Can Bolster Your Clinic's Profit Margins

In this episode of Podiatry Marketing, Tyson and Jim discuss what a marketing audit is and why it's important for clinics to make a great impression online with potential patients.

Every clinic is somewhere on the Marketing Spectrum and understands exactly how it's impacting its bottom line. Where are you and your practice?

  • “I don’t know where to start or what I need?”
  • “I know what I need and am ready to get started today.”
  • "I'm in the middle of those two."

Why do patients care about a clinic's website and marketing? It's because these channels provide:

  1. An opportunity to get to know provider & staff -> determine “fit" before ever stepping foot in the clinic
  2. Get a clearer understanding of the value and results delivered to others via reviews and testimonials
  3. It's a glimpse of the quality of your care. If you have an old, outdated website, they will think (right or wrong) that the care you provide will be similar. 

What a review of a clinic's online presence can provide for podiatrists:

1. Understanding of goals/objectives -> your website and online materials help focus your efforts
2. Understanding of previous marketing efforts/relationships/problems
3. Assessment of what's working and not working with the current online presence -> website, ads, socials
4. Local competitor analysis 
5. Identify biggest opportunities -> implement solutions that provide the best  bang for the buck 

To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at https://podiatry.marketing