How a Marketing Audit Can Bolster Your Clinic's Profit Margins

Every clinic is somewhere on the Marketing Spectrum and understands exactly how it's impacting its bottom line. Where are you and your practice?

• “I don’t know where to start or what I need?”
• “I know what I need and am ready to get started today.”
• "I'm in the middle of those two."

Why do patients care about a clinic's website and marketing? It's because these channels provide:

1. An opportunity to get to know provider & staff -> determine “fit" before ever stepping foot in the clinic
2. Get a clearer understanding of the value and results delivered to others via reviews and testimonials
3. It's a glimpse of the quality of your care. If you have an old, outdated website, they will think (right or wrong) that the care you provide will be similar. 

What a review of a clinic's online presence can provide for podiatrists:

1. Understanding of goals/objectives -> your website and online materials help focus your efforts
2. Understanding of previous marketing efforts/relationships/problems
3. Assessment of what's working and not working with the current online presence -> website, ads, socials
4. Local competitor analysis 
5. Identify biggest opportunities -> implement solutions that provide the best  bang for the buck 

To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at https://podiatry.marketing