Episodes

Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM , and Tyson E. Franklin discuss how many podiatrists believe they are limited in their marketing choices, but the reality might surprise many – it...

Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM , and Tyson E. Franklin deep dive into the foundational pillars to consider before marketing your podiatry clinic. Whether you’re new to the busin...

Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM , and Tyson E. Franklin delve into how you can create your own speaking opportunities, drawing from a personal experience of speaking in Powell Ri...

Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM , and Tyson E. Franklin unravel the layers of podiatry marketing, diving into the systems that make it all tick! Episode Highlights: Why Marketing...

Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM , and Tyson E. Franklin unlock the secrets to boosting patient engagement in the digital age! In today's episode, we're diving deep into an often-...

Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM , and Tyson E. Franklin delve deep into the buzzing world of social media to uncover the potential of Threads for your clinic's digital marketing ...

Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM , and Tyson E. Franklin delve into the power and significance of authenticity in the world of podiatry marketing. Discover the dangers of wearing ...

Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM , and Tyson E. Franklin tackle a topic that has become all too familiar for many in the podiatric field: the overwhelming reliance on Google for m...

Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM , and Tyson E. Franklin delve into an unconventional yet rich reservoir of inspiration: the world of whisky. The idea? To draw insights from succe...

Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM , and Tyson E. Franklin shed light on a pivotal yet often overlooked aspect of podiatry: the art of marketing your practice with an eye on future ...

Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM , and Tyson E. Franklin dissect the Four P's of Marketing - a fundamental framework that has shaped marketing strategies for over six decades. Coi...

Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM , and Tyson E. Franklin delve into the art and science of creating impactful patient video testimonials for your podiatry clinic. The power of a w...

Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM , and Tyson E. Franklin delve into the importance of innovation and differentiation in the field of podiatry. They challenge you to ask yourself: ...

Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM , and Tyson E. Franklin dive deep into the essential components of starting a private practice and the crucial things every podiatrist should know...

Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM , and Tyson E. Franklin build upon the lessons from Episode 70 - "Developing Micro-Pillars," to delve deeper into the indispensable tactic of 'Sel...

Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM , and Tyson E. Franklin delve into a key topic that podiatrists and clinic owners often wrestle with: search vs. display advertising. The Differen...

Welcome to this episode of the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM , and Tyson E. Franklin explore the significance of celebrating milestones and implementing traditions in a podiatry practice. The...

Welcome to this episode of the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM , and Tyson E. Franklin reflect on the year so far and conduct a mid-year check-in to assess your progress toward clinical and mar...

Welcome to another episode of the Podiatry Marketing Podcast. In this episode, Jim McDannald, DPM , and Tyson E. Franklin we're diving into the art of creating an appealing facade for your podiatry clinic. Whether your clinic...

Welcome to another episode of the Podiatry Marketing Podcast. In this episode, Jim McDannald, DPM , and Tyson E. Franklin we focus on the crucial aspect of selecting the right marketing provider for your podiatry practice. We...

Welcome to another episode of the Podiatry Marketing Podcast. In this episode, Jim McDannald, DPM , and Tyson E. Franklin dive deep into the strategy of crafting compelling, effective blog content without experiencing mental ...

Welcome to another episode of the Podiatry Marketing Podcast. In this episode, Jim McDannald, DPM , and Tyson E. Franklin delve into the significance of local visibility for your podiatry clinic and how it can elevate your ma...

Welcome to another episode of the Podiatry Marketing Podcast. In this episode, Jim McDannald, DPM , and Tyson E. Franklin tackle an all-too-real scenario: a new, highly-skilled podiatrist opening a practice right across the s...

Welcome to another episode of the Podiatry Marketing Podcast. In this episode, Jim McDannald, DPM , and Tyson E. Franklin delve into an important topic that might seem a bit intimidating at first - Negative Online Reviews. Wh...