Episodes

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of the Podiatry Marketing Podcast, hosts Tyson Franklin and Jim McDannald, DPM, discuss the importance and structure of patient email newsletters. They explain the benefits of newsletters in educating patients, showcasing community involvement, and driving appointments. Jim provides tactical advice on selecting the right email softw...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin explore the concept of market monopolies in the podiatry profession. They delve into real-life examples and anecdotes that show no single entity can dominate the entire market. Tyson shares his personal journey and experiences, underscoring the importance of niching down,...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald discuss the crucial steps for podiatry clinic owners to get aligned with their marketing providers. They delve into setting clear goals and expectations, the importance of regular communication, and understanding key metrics and analytics to ensure effective marketing str...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this lively episode of Podiatry Marketing, hosts Jim McDannald, DPM, and Tyson Franklin discuss the importance of focusing on podiatry services you enjoy and do well. Tyson shares his disdain for home visits and nursing homes, humorously recounting anecdotes that led him to stop offering these services in his practice. They emphasize the value o...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald delve into effective local marketing strategies for podiatry clinics. Tyson and Jim discuss the importance of targeting the right local audience, leveraging local SEO, and building community connections. They highlight the pitfalls of using broad, national marketing tacti...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, hosts Jim McDannald and Tyson Franklin discuss the benefits of using corporate boxes and season tickets as part of a marketing strategy. Tyson shares his experiences with the Cairns Taipans' basketball team and other local sports events, explaining how these investments can enhance team building, foster profes...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report Join Tyson Franklin and Jim McDannald, DPM, in this week's episode of 'Podiatry Marketing' as they delve into the essential topic of gathering patient reviews. They discuss the pros and cons of personalized versus automated review requests, highlighting the importance of patient feedback in building trust and enhancing your online presence. Learn h...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald, DPM, discuss the concept of choosing a 'word for the year' to guide both personal and professional growth. They delve into how selecting a single word can simplify and align goals, and Tyson shares his personal experience with using words like 'evolve,' 'abundance,' 'sim...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald, DPM, discuss when it's time to consider switching your podiatry marketing provider. They dive into key signs such as stagnant growth, poor communication, and outdated marketing strategies. The episode also offers advice on performing research and due diligence, developin...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, hosts Jim McDannald and Tyson Franklin discuss the implications of copyright infringements through Tyson's personal experience. Tyson shares how he recently received a copyright notice from YouTube, the importance of understanding terms and conditions, and the various options for handling copyright claims. The...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and co-host Jim McDannald, DPM, discuss the growing trend of direct-to-patient marketing in podiatry. We explore a notable case of a medical hardware company advertising a bunionectomy procedure directly to consumers via TV ads, bypassing traditional marketing aimed at podiatrists. The conversat...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, hosts Jim McDannald, DPM, and Tyson Franklin discuss the concept of WWWDD: What Would Walt Disney Do, focusing on organizational structure and effective delegation in a podiatry clinic. Learn how to optimize your clinic's operations, delegate tasks, and create a magical patient experience inspired by Walt Disn...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald, DPM, discuss the importance and strategies of using Instagram and LinkedIn for professional growth and networking within the podiatry community. They cover topics such as the value of engaging with content, expanding professional networks, staying updated on industry new...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of the Podiatry Marketing podcast, hosts Jim McDannald, DPM, and Tyson Franklin discuss the critical role of the front desk staff member, or receptionist, in a podiatry business. They emphasize that this role is not just about answering phones but is pivotal in representing the clinic's brand and ensuring a positive patient experien...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald, DPM, discuss the essentials of Google Analytics for podiatrists. We discuss the importance of understanding this powerful tool for gauging website health and improving marketing strategies. We focus on Google Analytics, unpacking its benefits for tracking website traffic...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Jim McDannald, DPM, and co-host Tyson Franklin discuss key strategies for podiatrists looking to elevate their social media presence. We explore a variety of post types that grab patients' attention and foster engagement, such as amusing content, quotes, inspirational stories, and actionable advice. Tyson shar...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the importance of enhancing patient experience and online reputation for podiatric practices. They outline five actionable steps for clinics to improve patient interactions and their digital presence: implementing a comprehensive feedback system, optimizing online...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of the Podiatry Marketing Podcast, hosts Jim McDannald, DPM, and Tyson Franklin delve into five critical marketing rules for podiatrists aiming to enhance their practices. They emphasize the importance of marketing strategies designed to either attract or repel potential patients, the necessity of being actively involved in your mar...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald, DPM, discuss strategies for podiatrists to build a fulfilling, financially sustainable practice. We emphasize the importance of reflecting on personal satisfaction within one's practice, aligning the services offered with passion areas such as biomechanics or sports medi...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, hosts Jim McDannald, DPM, and Tyson Franklin discuss the significance of convenience as a powerful marketing tool in podiatry practices. We explore various aspects of convenience, including appointment scheduling, express orthotic services, parking availability, and online booking, emphasizing the positive imp...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this week's episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the top five effective marketing strategies for podiatrists to attract their ideal patients. We delve into the importance of leveraging local SEO and optimizing clinic websites, networking with healthcare and non-healthcare businesses, developing educationa...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, hosts Jim McDannald, DPM, and Tyson Franklin explore the concept of demand-based pricing, comparing it to strategies like Uber's surge pricing. They discuss how prices should adapt to consumer demand levels, emphasizing the importance of pricing strategies for podiatry clinics. Through personal anecdotes, incl...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report Tyson E. Franklin and Jim McDannald, DPM, discuss their experiences attending podiatry events in this episode of Podiatry Marketing Podcast. They focus on the advantages of attending podiatry conferences, highlighting networking opportunities, chances to see and evaluate new products and technologies, and the continued professional education it pro...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, hosts Jim McDannald, DPM, and Tyson Franklin guide listeners through the differences between sunk costs and opportunity costs. Tyson highlights the importance of recognizing when to pivot or stop a task, project, or person. The use of resources and time should be a critical consideration in all decisions. They...