Marketing Strategy Episodes

Being different and unconventional is a successful way to promote your practice and make an outsized impact. Tyson Franklin and Jim McDannald, DPM, discuss how.

In this episode of Podiatry Marketing, Tyson and Jim tell you how to avoid the 7 most common podiatry marketing mistakes that hold a lot of clinics from reaching their potential.

Podiatry marketing works on different levels. Tyson Franklin and Jim McDannald, DPM, discuss what they are. When you can distinguish the meta from the tactical level, you're on your way to more effectively promoting your practice.

Breaking down your marketing plan into seasons or quarters can help you stay focused and generate momentum for your clinic objectives. Tyson Franklin and Jim McDannald, DPM, discuss why.

How can you determine the right marketing provider for your needs? In this episode, Jim McDannald, DPM, and Tyson Franklin discuss questions to ask and ways of assessing your partnership options with a marketing expert that will help grow your practice.

There are really only 3 ways to market your podiatry clinic. Jim McDannald, DPM, and Tyson Franklin discuss these fundamentals in great detail and describe specific strategies associated with them to help grow your practice.

Once you see value in a practice marketing plan, the next question is who can build and implement it successfully. In this episode, Tyson Franklin and Jim McDannald, DPM discuss how to explore your options and find the right fit for your needs.

Wrapping up the 6 Pillars of Marketing, Tyson Franklin and Jim McDannald, DPM discuss all things online marketing. Where to get started and how a consistent online presence can benefit your practice and patients.

In order to successfully market your practice and gain awareness for the care you provide, you'll need to set aside a budget for marketing. In this episode Jim McDannald, DPM and Tyson Franklin discuss what's the right number and how a sufficient budget c

Tyson Franklin and Jim McDannald, DPM discuss the 5th Pillar of Marketing this week with the final topic, verbal marketing.

Internal focused on your existing patients whereas external encompasses everything you do to attract new patients. Tyson Franklin and Jim McDannald, DPM, discuss how from the time you leave your house until you get home you should be aware that you're m

Is there any better time and place to educate your patients about all the care your podiatry clinic has to offer than when a patient is sitting in your waiting area or treatment chair?

There are organic and paid marketing campaigns that just connect with your ideal clients. You can't expect them to deliver amazing results from here to eternity. In today's episode, Tyson Franklin and Jim McDannald, DPM discuss how to build successful cam

In this episode, hosts Jim McDannald and Tyson Franklin discuss the danger of complacency in podiatry marketing. They delve into the importance of continuous marketing efforts, even when business is booming. The hosts emphasize the importance of maintaining a proactive marketing approach and investing in marketing strategies, regardless of business size. They provide valuable insights, including tips on constant engagement, testing new methods, and keeping an entrepreneurial mindset. Additional...

What do you love doing in podiatry? What do you want to do more of, if you had a choice? This doesn't mean you won't do anything else. It just means focusing on everything you love to do in all your marketing. Most podiatrists focus on general, vanilla marketing for all the things they could do. To resonate, prospective patients want to know what makes your care unique. Don't worry about missing out on other work...it will still come in. Here are some ways of making your care center stand out:...

There's no shortage of marketing options and opportunities. Instead of doing a little of everything to build your practice, it's important to step back and develop a clear vision for what you can accomplish. In this week's podcast, we'll talk about: Marketing FOMO What's working now in 2022 Which online and offline channels should be explored first The mistakes people make when getting started How to avoid vanity metrics and methods that aren't creating real results in your clinic What's ...

How are you different from the podiatrists and other health care professionals in your area that treat feet and ankles? By highlighting your specific area of interest and expertise in podiatry, you set yourself apart from the competition.

It's important to take some time to reflect on the type of care or group of patients you like treating the most. Once you know who your ideal patient is, you're able to build an online and offline marketing plans to do more of the work you love.

Whether we're aware or not, the actions we take inside and outside our clinics send a message about the foot and ankle care you provide. A proactive approach to marketing can grow your practice and allow you do more of the work you love. Why is advertisingn't the same as marketing? Marketing is the process of advertising, selling, and delivering products/services. From the time you wake up to the time you go to sleep, you're marketing your business; it's not just 9 to 5. 3 Types of Marketing...

Conversations on building a successful podiatry practice with Tyson E. Franklin and Jim McDannald, DPM. Episodes of Podiatry Marketing feature simple how-to guides to in-depth discussions on the latest ways podiatry clinics are achieving success. Who are Jim and Tyson? Jim McDannald, DPM, Podiatry Growth & Tyson E. Franklin, Podiatry Business Coach Why did we start this podcast? What is our show format? Benefits to the podiatrists and office managers who listenImmediate takeaways they can app...