Feb. 21, 2022

Marketing Complacency

Marketing Complacency

Growing your practice requires building momentum. Marketing in a consistent fashion over a long period of time is the key. But it's not something you turn on and turn off. if you stop it altogether, the awareness and patient demand you've generated will s

Complacency is:
• A feeling of certainty with one’s achievements…being a little smug.
• You’ve arrived and there’s no more work to be done.
• A feeling of security often unaware of potential dangers.

How does this relate to marketing?

Marketing is what got you to your current position, and if you stop marketing altogether or reduce your current level of marketing it because you think you’ve arrived, then that is a HUGE mistake. 

A lot of businesses will plateau for a period of time when they become marketing complacent.

To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at https://podiatry.marketing