Episodes

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the vital role of Call-to-Actions (CTAs) in podiatry practice marketing. They emphasize that without a clear call to action, marketing efforts can become mere background noise. The duo discusses various types of CTAs, ranging from appointment-based to education-fo...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, dive into this week's episode of Podiatry Marketing. With the New Year upon us, it's prime time for fitness resolutions and the medical issues that come with them. Tyson and Jim discuss how to attract and cater to new patients—particularly those lacing up their running sh...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, delve into effective networking strategies for podiatrists. Discover why networking is essential for career growth in the podiatry profession, and learn practical tips for making meaningful connections at conferences and meetings. Whether you're a new graduate or a season...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss strategies for private podiatry practices to compete against larger hospital systems and multi-specialty groups. They explore the growing trend of hospitals incorporating podiatry departments and private equity forming mega groups, and address the fears that many ...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, tackle the crucial topic of understanding your patient avatar and crafting a compelling call to action before leveraging AI tools. They emphasize the importance of thoroughly understanding who your ideal patients are and where they are in their journey before creating any...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the latest trends and shifts in local SEO that podiatrists need to know for 2026. They delve into the importance of Google business profiles, prioritize review recency over quantity, consider engagement signals as ranking factors, examine the impact of social sign...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the critical strategy that every new podiatry business owner should implement to save years of frustration: tracking every number from day one. They dive into the importance of monitoring data, such as new patient numbers, referral sources, average patient spend, ...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, delve into the intricacies of selecting the right email marketing platform for podiatry clinics. They discuss the importance of consistency in marketing efforts and the significant benefits of email marketing as a key component of a clinic's overall marketing strategy. Th...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, share valuable insights on seven simple ways to increase foot traffic in your practice. Topics include the importance of owning your Google Business Profile, leveraging local networking, collaborating with allied health professionals, creating microcontent, establishing m...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the importance of repetition in marketing. They emphasize that repeating your message isn't laziness but a strategic approach to building authority and reinforcing your clinic's message. The conversation explores the benefits of consistency, leveraging AI to enhan...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss effective strategies to increase podiatry referrals. Learn how to get on the radar of other healthcare professionals, build long-term relationships, and utilize online platforms like LinkedIn. Discover practical tips for positioning yourself as an expert, communic...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, dive into the benefits and strategies of promoting same-day, no-wait visits in podiatry clinics. The discussion includes real-world examples, the importance of message consistency, and tips on how to train staff to reinforce the promise. They explore the competitive advan...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, explore the concept of 'helicopter marketing'–an inconsistent approach to marketing that many podiatrists fall victim to. They discuss the importance of maintaining a consistent marketing strategy, budgeting wisely, and building a 12-month marketing calendar. The hosts em...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report 💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching Welcome to the 200th episode of Podiatry Marketing! In this special edition, hosts Jim and Tyson are joined by Dr. Don Pelto, an actual practicing podiatrist with a keen inte...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, explore marketing strategies for podiatrists to connect with running and jogging communities. They discuss the importance of building trust through one-to-one interactions, leveraging group talks for one-to-many engagements, and the ripple effect of community involvement....

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the importance of learning from both marketing mistakes and successes in the field of podiatry. As they edge closer to their 200th episode milestone, they dive into real-life examples and share valuable insights. Jim and Tyson explore topics such as the risks of r...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, delve into the exciting world of Generative Engine Optimization (GEO). Explore how this new strategy is emerging from AI-powered tools such as ChatGPT, Claude, Anthropic, and Google Gemini. Learn why transitioning from traditional SEO to GEO can provide a competitive edge...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, dive into the nuances of referral marketing, especially tailored for podiatry clinics. They discuss the importance of trust and referral networks, emphasizing how word-of-mouth from other healthcare professionals and even non-professional contacts can significantly benefi...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the rapid changes in Google's platforms and their impact on podiatry clinics. They cover the evolution from traditional SEO strategies to the importance of AI-generated content, the rise of local service ads, and the critical role of Google Business profiles. Disc...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, dive into the concept of leveraging semi-professional referrers to grow your podiatry practice. Tyson explains the strategic importance of connecting with accountants, lawyers, and financial planners to gain valuable patient referrals. The episode covers practical steps t...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, dive into the importance of utilizing positive reviews to amplify your clinic's visibility and build trust. They discuss strategies for effectively showcasing reviews on your website, Google Business profile, social media, and within your clinic. Learn how to craft specif...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, delve into the complexities of copyright ownership for photos and artwork. They discuss common misconceptions about who owns the rights to these creative assets, whether they are created or designed by professionals, employees, or freelancers. The duo highlights the impor...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the importance of developing a solid marketing strategy before jumping into various marketing tactics. They highlight the common pitfalls podiatrists face when they rush into tactics without a clear strategy, such as inconsistency, wasted money, and burnout. The h...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the importance of visual models in enhancing patient compliance, education, and sales. They explore how visual representations can simplify complex medical concepts, making them more accessible to patients. The discussion includes practical examples of using visua...