Episodes
Podiatry Clinic Facebook and Instagram Best Practices
Social media platforms have been the rage over the past decade. Post content and patients will beat down your door, right? Well n…
Marketing Pillar #1 - Professional Referrers
Over the course of the upcoming week, we'll introduce you to the 5 Pillars of Marketing. Along the lessons,we'll provided example…
Google Search Ads Basics
People are searching on Google for foot and ankle care experts. Does your clinic show up high enough in the search results to be …
Run, Rest & Repeat Your Marketing Campaigns
There are organic and paid marketing campaigns that just connect with your ideal clients. You can't expect them to deliver amazin…
Your Clinic's Second Website - Google Business Profile
Google doesn't want to send patients to your website anymore. Learn about Google Business Profile and how building yours out the …
Patient Surveys - Online vs Hard Copy
What do your patients really want? Since you can't read their minds, asking simple questions and gathering demographic data throu…
Podiatry Clinic SEO
When people search Google in your local area for podiatrists on Google, how does your clinic rank? In this week's episode, we dis…
Marketing Complacency
Growing your practice requires building momentum. Marketing in a consistent fashion over a long period of time is the key. But it…
Build Trust with Your Clinic's Website
Your website is likely the first impression your clinic will make on a prospective patient. The first 5 seconds is an opportunity…
Make Your Favorite Services Center Stage
What do you love doing in podiatry? What do you want to do more of, if you had a choice? This doesn't mean you're not going to do…
The Benefits of Creating a Plan
There's no shortage of marketing options and opportunities. Instead of doing a little of everything to build your practice, it's …
The Content Matrix
The Content Matrix is a way to view and organize all the services you offer and all the possible platforms or marketing avenues y…
Developing Niche Expertise in Podiatry
How are you different from the podiatrists and other health care professionals in your area that treat feet and ankles? By highli…
The Ideal Patient
It's important to take some time to reflect on the type of care or group of patients you like treating the most. Once you know wh…
What is Marketing?
Whether we're aware or not, the actions we take inside and outside our clinics send a message about the foot and ankle care you p…
Welcome to Podiatry Marketing
Jim and Tyson describe the idea behind Podiatry Marketing and why they're combining efforts to help their podiatrist peers and co…