Episodes

In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss how being different and unconventional is a successful way to promote your practice and make an outsized impact.

In this episode of Podiatry Marketing, Tyson and Jim tell you how to avoid the 7 most common podiatry marketing mistakes that hold a lot of clinics from reaching their potential.

There's no shortage of audio gear and software out there. In this episode of Podiatry Marketing, Tyson Frankling and Jim McDannald, DPM give their picks and provide examples of using the right audio equipment to promote your practice.

In this episode of Podiatry Marketing, we look at some unexpected ways your clinic can benefit from the power of podcasts.

Headlines can make an serious impact. Tyson & Jim discuss some best practices when trying to attract the right patient.

In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss how public speaking can build trust with patients, other health care providers, podiatric colleagues, and your local community.

In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the different levels of podiatry marketing. When you can distinguish the meta from the tactical level, you're on your way to more effectively promoting your practice.

In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss podiatry clinic website chatbots. Are these helpful ways to engage prospective patients or just another pop-up that people ignore?

In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss why breaking down your marketing plan into seasons or quarters can help you stay focused and generate momentum for your clinic objectives.

Patient intake forms are a valuable source of patient information. In today's episode, Jim McDannald, DPM, and Tyson Franklin discuss how the information gathered with permission can benefit your clinic and the care you provide.

QR codes are everywhere these days. In today's episode, Jim McDannald, DPM, and Tyson Franklin discuss what they are and how they can benefit specific aspects of your podiatry practice.

How can you determine the right marketing provider for your needs? In this episode, Jim McDannald, DPM, and Tyson Franklin discuss questions to ask and ways of assessing your partnership options with a marketing expert that will help grow your …

There are really only 3 ways to market your podiatry clinic. Jim McDannald, DPM, and Tyson Franklin discuss these fundamentals in great detail and describe specific strategies associated with them to help grow your practice.

Once you see value in a practice marketing plan, the next question is who can build and implement it successfully. In this episode, Tyson Franklin and Jim McDannald, DPM discuss how to explore your options and find the right fit …

Patients may be visiting your website but not ready to make an appointment right away. Jim McDannald, DPM and Tyson Franklin discuss way to provide relevant, helpful downloads and pages that help people understand the variety of expert foot and …

Facebook Ads provide the opportunity to make patients in your local area aware of all the foot and ankle care you provide. Jim McDannald, DPM and Tyson Franklin provide an overview of the platform and tutorial to help you get …

Wrapping up the 6 Pillars of Marketing, Tyson Franklin and Jim McDannald, DPM discuss all things online marketing. Where to get started and how a consistent online presence can benefit your practice and patients.

In order to successfully market your practice and gain awareness for the care you provide, you'll need to set aside a budget for marketing. In this episode Jim McDannald, DPM and Tyson Franklin discuss what's the right number and how …

Tyson Franklin and Jim McDannald, DPM round out the 5 Pillars of Marketing this week with the final topic, verbal marketing.

Patient emails can be a recurring source of patient visits and a consistent way of educating your patients about all the foot and ankle care you provide. In this episode, Jim and Tyson discuss the benefits of owning and growing …

Internal focused on your existing patients whereas external encompasses everything you do to attract new patients. Tyson Franklin and Jim McDannald, DPM, discuss how from the time you leave your house until you get home you should be aware that …

LinkedIn can be a powerful channel to connect with journalists, fellow local business owners, and other professionals. It can be a fantastic way to build partnerships and a referral network.

Is there any better time and place to educate your patients about all the care your podiatry clinic has to offer than when a patient is sitting in your waiting area or treatment chair?

There's no faster and more authentic way to build trust than when your patients provide reviews. No amount of advertising or you talking about how great you can compare with a patient that shares an experience with you in a …