Episodes

May 15, 2023

How to Handle a Negative Online Review

Podiatry Marketing Live Tickets Now On Sale - Only 30 Seats Available Welcome to another episode of the Podiatry Marketing Podcast. In this episode, Jim McDannald, DPM , and Tyson E. Franklin delve into an important topic tha...

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May 8, 2023

Finding Black Caviar - The Importance of Testing and Measuring

Podiatry Marketing Live Tickets Now On Sale - Only 30 Seats Available In this episode of the Podiatry Marketing Podcast, Jim McDannald, DPM , and Tyson E. Franklin dive into the importance of constantly evaluating and adaptin...

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May 1, 2023

Finding the Intersection of Your Skills & Experience

Podiatry Marketing Live Tickets Now On Sale - Only 30 Seats Available In this episode of the Podiatry Marketing Podcast, Jim McDannald, DPM , and Tyson E. Franklin explore the importance of finding the intersection of your sk...

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April 24, 2023

Developing Micro-Pillars within Your 6 Pillars of Marketing

In this episode of the Podiatry Marketing Podcast, Jim McDannald, DPM , and Tyson E. Franklin ddelve into the intricacies of developing "micro-pillars" within the six pillars of marketing for your podiatry clinic. Discover ho...

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April 17, 2023

Get Off The Blogging Hamster Wheel

In this episode of the Podiatry Marketing Podcast, Jim McDannald, DPM , and Tyson E. Franklin discuss the pitfalls of writing irrelevant blogs as a marketing strategy for your podiatry clinic. They reveal why being stuck on t...

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April 10, 2023

Offending No One & Satisfying Everyone is Boring

In this episode of Podiatry Marketing, we discuss the importance of targeted marketing and why trying to please everyone can lead to a boring practice. Learn how to identify your ideal patient and create marketing messages th...

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April 3, 2023

Marketing A Direct Care Practice

In this episode of Podiatry Marketing, Jim McDannald, DPM and Tyson E. Franklin dive into marketing strategies for direct care practices, with a focus on how to differentiate your practice from others, build valuable connecti...

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March 27, 2023

The Value of a Patient & Community Relations Manager

In this episode of the Podiatry Marketing podcast, we dive into the importance of hiring a Patient & Community Relations Manager (PCRM) for your podiatry practice. We'll discuss the crucial role this individual plays in enhan...

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March 20, 2023

Is Marketing A Dirty Word?

Welcome to another exciting episode of the Podiatry Marketing podcast! In today's episode, your hosts, Jim McDannald, DPM, and Tyson Franklin, explore the often-misunderstood topic of marketing within the podiatry profession....

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March 13, 2023

The Zeigarnik Effect (The Open Loop Technique)

Did you know that incomplete tasks can create a sense of curiosity and anxiety in our brains? This phenomenon, known as the Zeigarnik Effect, has important implications for podiatry marketing. This week Tyson and I discuss so...

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March 6, 2023

How Trust Grows Your Reputation & Practice

In this episode of Podiatry Marketing, Jim and Tyson discuss why building trust is essential for podiatrists to grow their practices. Here are some ways a podiatrist can build trust: Provide excellent care: One of the most im...

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Feb. 27, 2023

Do Less And Do It Better

In this episode of Podiatry Marketing, Tyson and Jim discuss why focusing on becoming the best at a few skills is better than trying do everything at an average level. A podiatrist becoming a jack of all trades, or someone …

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Feb. 20, 2023

Marketing Your Podiatry Clinic In A Mobile First World

Marketing a podiatry clinic is changing significantly due to mobile phones, as more and more people are using their smartphones to search for healthcare services. Here are a few ways in which mobile phones are affecting podia...

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Feb. 13, 2023

Fitting In More Ideal Patients Into Your Podiatry Practice

In this episode of Podiatry Marketing, Tyson and Jim discuss why in order to fit in more ideal patients, you might need to let some go.

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Feb. 6, 2023

Invest in Solutions vs. Pay for Services

In this episode of Podiatry Marketing, Tyson and Jim discuss how mindset plays a big factor in making proactive vs. reactive marketing decisions.

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Jan. 30, 2023

How Micro-storytelling Can Improve the Patient-Physician Relationship

In this episode of Podiatry Marketing, Jim and Tyson dive into the topic of micro-storytelling and how it can be used to enhance patient engagement, build trust, and improve patient understanding in podiatry clinics.

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Jan. 23, 2023

ChatGPT in Podiatry: Automating Administrative Tasks & Improving Pati…

In this episode of Podiatry Marketing, Tyson and Jim discuss what ChatGPT is and how it can benefit your practice and your patients.

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Jan. 16, 2023

Storytelling Adds Value to Your Podiatry Practice

In this episode of Podiatry Marketing, Tyson and Jim discuss developing your clinic's story and how communicating this story to patients can make your clinic a unique in the eyes of patients.

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Jan. 9, 2023

Google Is A Moving Target

In this episode of Podiatry Marketing, Tyson and Jim discuss the opportunities and frustrations of promoting your podiatry practice on Google. It's a powerful platform but not a place you can just "set it and forget it."

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Jan. 2, 2023

Money is in the Follow Up

In this episode of Podiatry Marketing, Tyson and Jim discuss why providing excellent patient care doesn't stop after their initial visit. Follow-up is an essential part of the process to ensure that their needs are being met and their overall …

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Dec. 26, 2022

Goodbye 2002, Hello 2023

In this episode of Podiatry Marketing, Tyson and Jim discuss the happenings of 2022 and what's in store for the new year when it comes to marketing your podiatry practice.

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Dec. 19, 2022

Attracting More Right-Fit Patients

In this episode of Podiatry Marketing, Tyson and Jim discuss a step-by-step approach you can implement in your practice to attract more right-fit patients.

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Dec. 12, 2022

Identifying Your Team's Superpowers

In this episode of Podiatry Marketing, Tyson and Jim the value of discovering your team's talents and putting them to work. Every team member has superpowers you should use as part of your marketing strategy.

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Dec. 5, 2022

YouTube Marketing for Podiatrists

In this episode of Podiatry Marketing, Tyson and Jim discuss how YouTube can be used with your foot and ankle clinic. Patients are more engaged with video content and a great way to show all the care you provide.

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