April 18, 2022

Growing Your Network of Non-Professional Referrers

A non-professional referrer is any business or individual that has the ability to refer a patient to you, but will not be writing you a referral nor will they require a written report. We dig into how to develop win-win …

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April 11, 2022

Podiatry Clinic Facebook and Instagram Best Practices

Social media platforms have been the rage over the past decade. Post content and patients will beat down your door, right? Well not exactly. In this episode, we'll discuss what Facebook and Instagram are for and how to develop a …

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April 4, 2022

Marketing Pillar #1 - Professional Referrers

Over the course of the upcoming week, we'll introduce you to the 5 Pillars of Marketing. Along the lessons,we'll provided examples of how clinics are putting these principles in action to drive new patient visits and practice growth.

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March 28, 2022

Google Search Ads Basics

People are searching on Google for foot and ankle care experts. Does your clinic show up high enough in the search results to be an option for them to consider?

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March 21, 2022

Run, Rest & Repeat Your Marketing Campaigns

There are organic and paid marketing campaigns that just connect with your ideal clients. You can't expect them to deliver amazing results from here to eternity. In today's episode, Tyson Franklin and Jim McDannald, DPM discuss how to build successful …

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March 14, 2022

Your Clinic's Second Website - Google Business Profile

Google doesn't want to send patients to your website anymore. Learn about Google Business Profile and how building yours out the right way will provide more visibility for your podiatry clinic online.

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March 7, 2022

Patient Surveys - Online vs Hard Copy

What do your patients really want? Since you can't read their minds, asking simple questions and gathering demographic data through surveys is the first step to gaining a better understanding of their needs and will help you provide a higher …

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Feb. 28, 2022

Podiatry Clinic SEO

When people search Google in your local area for podiatrists on Google, how does your clinic rank? In this week's episode, we discuss Search Engine Optimization (SEO) and the steps you can take to help your clinic stand out online.

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Feb. 21, 2022

Marketing Complacency

Growing your practice requires building momentum. Marketing in a consistent fashion over a long period of time is the key. But it's not something you turn on and turn off. if you stop it altogether, the awareness and patient demand …

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Feb. 14, 2022

Build Trust with Your Clinic's Website

Your website is likely the first impression your clinic will make on a prospective patient. The first 5 seconds is an opportunity to build trust & communicate the specific type of care you want to provide. In this episode, we'll …

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Feb. 7, 2022

Make Your Favorite Services Center Stage

What do you love doing in podiatry? What do you want to do more of, if you had a choice? This doesn't mean you're not going to do anything else. It just means putting a focus on everything that you …

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Jan. 31, 2022

The Benefits of Creating a Plan

There's no shortage of marketing options and opportunities. Instead of doing a little of everything to build your practice, it's important to step back and develop a clear vision for what you how to accomplish.

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Jan. 24, 2022

The Content Matrix

The Content Matrix is a way to view and organize all the services you offer and all the possible platforms or marketing avenues you can use to promote those services. We talk in-depth about how to take this concept and …

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Jan. 17, 2022

Developing Niche Expertise in Podiatry

How are you different from the podiatrists and other health care professionals in your area that treat feet and ankles? By highlighting your specific area of interest and expertise in podiatry, you set yourself apart from the competition.

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Jan. 10, 2022

The Ideal Patient

It's important to take some time to reflect on the type of care or group of patients you like treating the most. Once you know who your ideal patient is, you're able to build an online and offline marketing plans …

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Jan. 10, 2022

What is Marketing?

Whether we're aware or not, the actions we take inside and outside our clinics send a message about the foot and ankle care you provide. A proactive approach to marketing can grow your practice and allow you do more of …

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Jan. 10, 2022

Welcome to Podiatry Marketing

Jim and Tyson describe the idea behind Podiatry Marketing and why they're combining efforts to help their podiatrist peers and colleagues.

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