The Deductible Season Playbook

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In this episode of Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin discuss how clinics can prepare for the Q4 “deductible season,” when patients who deferred care earlier in the year may say yes once deductibles are met or benefits are about to reset.

Jim outlines a five-part playbook: explain the deductible math patients often overlook, pull a list of deferred patients already in your EMR, send one clear recall email (with deadlines and capacity expectations), change ad messaging without necessarily increasing budget, and drive traffic to a dedicated landing page (not the homepage) that explains end-of-year benefits and answers common questions. They also stress preparing staff for increased inquiries and avoiding last-minute December demand that can create negative sentiment or reviews.

✉️ Contact: jim@podiatrygrowth.com