Episodes

In this episode of Podiatry Marketing, Tyson and Jim discuss how YouTube can be used with your foot and ankle clinic. Patients are more engaged with video content and a great way to show all the care you provide.

In this episode of Podiatry Marketing, Tyson and Jim discuss how you can market your orthotics. If you don't provide a clear reason why to choose you, they'll end up at the local sporting goods store or podiatrist down the …

In this episode of Podiatry Marketing, Tyson and Jim discuss the benefits of appearing on podcasts. From generating local awareness of your clinic to building links to your website, we discuss the many benefits of being a podcast guest.

In this episode of Podiatry Marketing, Tyson and Jim discuss the benefits of using the design platform, Canva. This low-cost software can be a powerful way to easily create your own creative and visual designs for your clinic.

In this episode of Podiatry Marketing, Tyson and Jim discuss why low-budget marketing providers don't generate profits. To be seen as the go-to expert in your local area, you have to do more than the standard cookie-cutter strategies provided most …

In this episode of Podiatry Marketing, Tyson and Jim discuss what audiograms are and some simple workflows you can follow to easily create video content for your podiatry practice.

In this episode of Podiatry Marketing, Tyson and Jim discuss the rise of TikTok and whether it makes sense for you and your clinic to create your own account.

In this episode of Podiatry Marketing, Tyson and Jim discuss timeframes to consider when executing your marketing plan and how to build a library of successful options to help grow your podiatry clinic.

In this episode of Podiatry Marketing, Tyson and Jim discuss what a marketing audit is and why it's important for clinics to make a great impression online with potential patients.

In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss how being different and unconventional is a successful way to promote your practice and make an outsized impact.

In this episode of Podiatry Marketing, Tyson and Jim tell you how to avoid the 7 most common podiatry marketing mistakes that hold a lot of clinics from reaching their potential.

There's no shortage of audio gear and software out there. In this episode of Podiatry Marketing, Tyson Frankling and Jim McDannald, DPM give their picks and provide examples of using the right audio equipment to promote your practice.

In this episode of Podiatry Marketing, we look at some unexpected ways your clinic can benefit from the power of podcasts.

Headlines can make an serious impact. Tyson & Jim discuss some best practices when trying to attract the right patient.

In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss how public speaking can build trust with patients, other health care providers, podiatric colleagues, and your local community.

In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the different levels of podiatry marketing. When you can distinguish the meta from the tactical level, you're on your way to more effectively promoting your practice.

In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss podiatry clinic website chatbots. Are these helpful ways to engage prospective patients or just another pop-up that people ignore?

In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss why breaking down your marketing plan into seasons or quarters can help you stay focused and generate momentum for your clinic objectives.

Patient intake forms are a valuable source of patient information. In today's episode, Jim McDannald, DPM, and Tyson Franklin discuss how the information gathered with permission can benefit your clinic and the care you provide.

QR codes are everywhere these days. In today's episode, Jim McDannald, DPM, and Tyson Franklin discuss what they are and how they can benefit specific aspects of your podiatry practice.

How can you determine the right marketing provider for your needs? In this episode, Jim McDannald, DPM, and Tyson Franklin discuss questions to ask and ways of assessing your partnership options with a marketing expert that will help grow your …

There are really only 3 ways to market your podiatry clinic. Jim McDannald, DPM, and Tyson Franklin discuss these fundamentals in great detail and describe specific strategies associated with them to help grow your practice.

Once you see value in a practice marketing plan, the next question is who can build and implement it successfully. In this episode, Tyson Franklin and Jim McDannald, DPM discuss how to explore your options and find the right fit …

Patients may be visiting your website but not ready to make an appointment right away. Jim McDannald, DPM and Tyson Franklin discuss way to provide relevant, helpful downloads and pages that help people understand the variety of expert foot and …