Episodes

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report Join Tyson Franklin and Jim McDannald, DPM, in this episode of Podiatry Marketing as they discuss what to do if your Google Business Profile gets suspended. They delve into the reasons behind such suspensions, including guideline violations, duplicate listings, and significant profile changes. They also share key steps for identifying the root caus...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report Join Tyson Franklin and Jim McDannald, DPM, in this episode of Podiatry Marketing as they discuss the reticular activating system (RAS) and its impact on awareness and marketing strategies. Tyson shares personal stories and examples of how recognizing patterns and marketing tactics in everyday situations can improve focus on attracting the ideal pa...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report Join Tyson Franklin and Jim McDannald, DPM, in this episode of Podiatry Marketing as they discuss the importance of consistency in both personal and professional life. Jim reveals his word of the year, 'consistency,' and shares insights on how small, incremental efforts can lead to significant achievements over time. The conversation covers various...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report Join Tyson Franklin and Jim McDannald, DPM, in this episode of Podiatry Marketing as they delve into the importance of defining a niche for your podiatry practice. They discuss why January is a busy month and share personal resolutions before diving into how to define your niche in three easy steps. Emphasizing the need for clear messaging, they ex...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report Join Tyson Franklin and Jim McDannald, DPM, in this episode of Podiatry Marketing as they explore the integration of Conversational AI in podiatry practices. They discuss the evolution from traditional call-handling methods such as voicemail and phone trees to advanced AI systems that improve efficiency and the patient experience. Learn how tools l...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of the Podiatry Marketing Podcast, hosts Tyson Franklin and Jim McDannald, DPM, dive into the concept of choosing a 'word of the year' for 2025. Tyson reveals his word of the year, 'contentment,' and discusses its significance in setting intentions and goals for the year. The conversation covers how a single word can guide daily act...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report 💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of the Podiatry Marketing Podcast, hosts Tyson Franklin and Jim McDannald, DPM, discuss strategies for resetting and optimizing your marketing for a successfu...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of the Podiatry Marketing Podcast, hosts Tyson Franklin and Jim McDannald, DPM, discuss the differences between sales and marketing funnels in a podiatry practice. They highlight the importance of building awareness through effective marketing campaigns and the role of consistency in nurturing potential patients. The conversation al...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of the Podiatry Marketing Podcast, hosts Tyson Franklin and Jim McDannald, DPM, delve into the exciting world of Google Local Service Ads (LSAs), tailored specifically for podiatrists. They discuss how LSAs differ from traditional Google ads, their benefits, and potential drawbacks. They highlight scenarios where LSAs can be particu...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of the Podiatry Marketing Podcast, hosts Tyson Franklin and Jim McDannald, DPM, discuss the pitfalls of relying solely on word of mouth for marketing. Learn about the limitations and risks of this strategy, and explore the importance of a comprehensive, professional online presence. They share personal anecdotes, compare marketing t...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of the Podiatry Marketing Podcast, hosts Tyson Franklin and Jim McDannald, DPM, dive deep into the emerging world of SearchGPT. Learn about the potential impact this AI-powered search tool by OpenAI might have on podiatry clinics and how it compares to Google's dominance. Tyson and Jim discuss actionable insights for podiatrists to ...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report 💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of the Podiatry Marketing Podcast, hosts Tyson Franklin and Jim McDannald, DPM, explore the effectiveness of infographics as a marketing tool. They share pers...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of the Podiatry Marketing Podcast, hosts Tyson Franklin and Jim McDannald, DPM, deep dive into the power of Google Search Ads for podiatrists. They explore why these ads are indispensable for online marketing, discussing topics like immediate visibility, competitive ranking, and actionable data insights. Learn how to optimize your b...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report Join hosts Jim McDannald, DPM, and Tyson Franklin in this episode of Podiatry Marketing as they delve into the unconventional world of guerrilla marketing. Discover how creativity, surprise, and cost-effectiveness can revolutionize your marketing strategies. Learn from iconic campaigns such as Nike's 'Find Your Greatness' during the London Olympics...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report Join Tyson Franklin and Jim McDannald, DPM, for this informative episode on the importance of a mobile-optimized website for your podiatry clinic. Learn about the latest mobile usage trends and their impact on clinic visibility and patient acquisition. Discover practical tips for improving user experience, the benefits of Google’s mobile-first inde...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, hosts Jim McDannald, DPM, and Tyson Franklin share practical, time-efficient marketing strategies for podiatrists. Learn how to turn routine activities into marketing opportunities, leverage social media platforms like Facebook, Instagram, and LinkedIn, and effectively engage with your local community. Discove...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this informative episode of Podiatry Marketing, host Jim McDannald, DPM, delves into how artificial intelligence can transform your podiatry practice operations. Discover the top AI tools, such as ChatGPT, Populate, Nabla, AKASA, and AWS HealthScribe, that enhance communication, streamline patient follow-ups, and minimize administrative burdens....

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, hosts Jim McDannald, DPM, and Tyson Franklin discuss why discounting is not a good marketing strategy for podiatry practices. They delve into the negative implications of discounting, including attracting the wrong patients, setting unrealistic expectations, and diminishing the perceived value of services. Tys...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report 💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this week's episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the crucial role of building a network and participating in professional associat...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report 💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of Podiatry Marketing, hosts Jim McDannald, DPM, and Tyson Franklin discuss the significance of keeping up with market trends in podiatry. They emphasize the ...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, explore the game-changing benefits of AI medical scribes for podiatrists. They dive into how these tools can significantly enhance clinic efficiency, improve patient care, and streamline administrative tasks. By automating transcription and documentation, AI medical scrib...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, explore the critical concept of standing out in a crowded market. They dive into why blending in feels natural but can limit your clinic's growth and how stepping away from the norm can lead to greater visibility and success. Tyson and Jim offer actionable strategies to m...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the strategic importance of 'areas we serve' pages for enhancing local SEO visibility. They explain the concept of local relevance, identify key local keywords, and optimize content to attract patients from nearby suburbs and towns. The episode covers practical ti...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of the Podiatry Marketing Podcast, hosts Tyson Franklin and Jim McDannald, DPM, delve into the benefits of live networking lunches and their substantial impact on business growth. They discuss their experiences, outline the typical format of such events, and emphasize the long-term advantages of making authentic connections. Tyson h...