May 8, 2023

Finding Black Caviar - The Importance of Testing and Measuring

Finding Black Caviar - The Importance of Testing and Measuring
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Podiatry Marketing Live Tickets Now On Sale - Only 30 Seats Available

In this episode of the Podiatry Marketing Podcast, Jim McDannald, DPM, and Tyson E. Franklin dive into the importance of constantly evaluating and adapting your marketing strategies to ensure continuous growth for your podiatry practice. Drawing inspiration from the success stories of Australian racehorses Black Caviar and Winx, this episode emphasizes the need for ongoing testing, measuring, and adjusting in your marketing efforts.

Join Jim and Tyson as they discuss key lessons from EP 70, where they explored the concept of developing micro-pillars and sticking to what works while eliminating what doesn't. In this episode, they elaborate on the following crucial points:

  1. Understanding that what works today may not work tomorrow and the importance of adapting to changes in the market.
  2. Emphasizing the need for testing and measuring to identify your Black Caviar Ads or marketing activities that deliver the best results.
  3. Looking at your numbers and not being influenced by how often the phone rings, as it may not be a true reflection of marketing success.
  4. The importance of making only one change at a time to accurately measure the impact of each adjustment.
  5. Encouraging creativity in marketing strategies but not changing them simply because you're bored – instead, finding a balance between innovation and consistency.

Tune in to this insightful episode as Jim and Tyson share valuable tips and strategies to optimize your podiatry clinic's marketing efforts. Learn how to be both creative and consistent, just like the great racehorse trainers who know when to rest their champions and when to push them for another win.

To learn more about growing your practice and accessing additional resources, check out more episodes of the Podiatry Marketing Podcast at

Get Your Ticket For Podiatry Marketing Live - October 21, 2023 in Chicago