Categories

Local Search & Google

Episodes on showing up in local search: Google Business Profile, local rankings, Google updates, and AI search.

Websites & Content

Episodes on podiatry clinic websites, blogs, email newsletters, photos, and content that helps patients find and choose your practice.

Online Advertising

Episodes on Google Ads, Facebook ads, Local Service Ads, and other paid ways to reach new patients.

Reviews & Reputation

Episodes on patient reviews, testimonials, and building trust before a patient ever calls.

Referrals & Networking

Episodes on building referral relationships, networking with other professionals, and getting known in your community.

Social Media & Video

Episodes on Facebook, Instagram, LinkedIn, TikTok, YouTube, podcasting, and using video and audio to market your practice.

AI & Technology

Episodes on using AI and other technology in your podiatry practice and its marketing.

Marketing Strategy

Episodes on planning your marketing: choosing a niche, setting a budget, measuring results, and working with marketing providers.

Patient Experience

Episodes on the patient experience, from the first phone call and your reception area to follow-up and in-clinic marketing.

Practice Growth

Episodes on running and growing a podiatry practice: starting out, pricing, your team, mindset, and the business decisions behind the marketing.