The Revenue Already Sitting in Your EMR
đź“Š Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report
In this episode of Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin discuss how podiatry practices can recover “lost” revenue already sitting in their EMR by improving patient recall and follow-up on incomplete treatments. They explain common examples of overdue patients (heel pain, diabetic foot checks, orthotic pickup, shockwave treatment sequences) and why manual recall fails due to front-desk workloads being overwhelmed and inconsistent outreach.
Jim outlines how to calculate missed revenue and suggests that even modest rebooking can generate significant monthly income with zero patient acquisition cost. They review AI-powered recall tools like Bonsai that integrate with EMRs (e.g., ModMed), use diagnosis codes and notes to send HIPAA-compliant personalized texts/emails, and track ROI, while emphasizing the need for internal workflows so staff respond quickly and close the loop. They also note recall visits can educate patients about additional services, including cash-pay options.
and stay top of mind without being annoying through newsletters, educational social posts, shareable “wow” posts, and check-in campaigns.
✉️ Contact: jim@podiatrygrowth.com
Jim McDannald, DPM:
You're listening to Podiatry Marketing, conversations on building a successful podiatry practice with Tyson Franklin and Jim McDannald.
Tyson E. Franklin:
Hi. I'm Tyson Franklin, and welcome to this week's episode of the Podiatry Marketing Podcast. With me, as usual, is Big Jim Mac. How are doing today, Jim?
Jim McDannald, DPM:
Tyson, I'm doing well. You know, if at first you don't succeed, try two or three times that it's gonna work out.
Tyson E. Franklin:
So Oh, I can't believe I botched the the introduction that many times.
Jim McDannald, DPM:
Oh, it's all good. It's all good. This is why we, you know, why we have edit buttons and we can laugh at each other and why we're smile awkwardly sometimes on the video that it comes out of the podcast.
Tyson E. Franklin:
The podcast I did the other day that I I released, and I went through, did the edit. I edited fifteen minutes out of the podcast so I could release it just because of just mistakes or just inappropriate things that were said by either myself or the guest. And I went, I can't. We can't say that. Took that out.
Tyson E. Franklin:
Oh, we can't say that. Took that. Fifteen minutes worth, we took it out. It was almost at the point, the episode I was thinking, I don't even know if we're gonna release this episode, but I did.
Jim McDannald, DPM:
Well, just for our listeners, we'll keep we'll try to keep it clean Yeah. For for this one here.
Tyson E. Franklin:
Yep. Old potty mouth Jim. It could be his new nickname. So, Jim, what what what are we talking about today?
Jim McDannald, DPM:
Yes. Today, we're gonna talk about the revenue already sitting in your electronic medical records or EMR as most American or North American podiatrists know it as. And, you know, there's patients in people's EMRs right now that, you know, came in six months ago for heel pain, got better, disappeared. They never came back for follow-up. You know, they never sched there's people that have never scheduled their diabetic foot check.
Jim McDannald, DPM:
They never picked up a custom orthotic you recommended. You know, your front desk has no really no clear system about how to bring that back. So that's what we're gonna get into today. We wanna make sure that people fix this kind of consistent patient problem and that, you know, we're not leaking revenue that's there. So that's what we're gonna focus on today.
Tyson E. Franklin:
Okay. It's a good topic because I I refer to it sometimes in my marketing talks as incomplete treatment, where someone will start something. And I think for every treatment journey, there's a start and then must be a finish. There has to be an ending that that as the podiatry, she would say, yes. That is an ending.
Tyson E. Franklin:
So this is gonna be a good topic.
Jim McDannald, DPM:
Absolutely. I think this is an area where most practices treat recall kinda like when we get to a task, It's it's someday in the future we'll get to it and they never actually get to it. So you know, they're they're thinking that somebody's gonna print out a list, somebody makes a few phone calls in between check ins of patients, you know, half the numbers go to voicemail. The list kinda goes into a drawer. And meanwhile, you know, there's a lot of newer softwares out there and AI that can kinda help automate this entire process inside the EMR.
Jim McDannald, DPM:
So the practice that are using this are quietly capturing, you know, thousands in lost revenue every month. So I think this is a pretty valuable topic to bring up to today.
Tyson E. Franklin:
So what type of programs are you talking about?
Jim McDannald, DPM:
Yeah. So I recently came across a program called Bonsai. Okay. And it's something where basically it plugs into different EMRs. And what it can do is kinda show based on diagnose basically by diagnosis code and by different types of treatment patterns, like how much kind of money is sitting kind of on the table and kind of the the recall opportunities.
Jim McDannald, DPM:
And it can basically set up systems with text messages and emails without the clinic having to do anything to bring those patients back to the clinic.
Tyson E. Franklin:
Say well, it sounds simple.
Jim McDannald, DPM:
Well, it sounds simple, but I think, know, it's only been possible because, you know, there's so much data that's, you know, really difficult for, you know, for let alone marketers like myself. Sometimes it takes, you know, someone or an an AI agent to be able to kinda dig into that all that data and process in a way that can be, you know, help clinics get those recalls back into the clinic.
Tyson E. Franklin:
Okay. So what should everybody be doing first?
Jim McDannald, DPM:
Yeah. So today, I'll kinda break down, you know, what the recall kinda where, you know, recall systems fail sometimes. Yeah. You know, how to calculate, you know, what's going on and what it's costing you. And then like it like you talked about with Bonsai, there's some specific tools and workflows that really fix without adding a lot of work for the front desk.
Jim McDannald, DPM:
So, you know, the the first part is, you know, the math of the missing patients, you know, because, you know, nobody's done it, you know, nobody's doing it for you. Right? So most practices have probably between 200 to 500 overdue patients at any given time and have never quantified the lost revenue. Right? So even a conservative 15% rebook rate can generate 6 to $10,000 a month from patients you've already acquired.
Jim McDannald, DPM:
Right? You know, a lot of people are thinking about, oh, we gotta get new patients. Oh, we have to do that. But, you know, there's there's gold kind of in your EMR, and if there's ways you can tap into it in a cost effective way, it's it's a no brainer. Right?
Jim McDannald, DPM:
There's zero acquisition costs for these visits. There's no new ads, no SEO, no new patient paperwork that has to be done. Your current patients reflect your kind of your systems, but do you have a lot more value that could probably be brought out by getting in contact with those patients?
Tyson E. Franklin:
And that that's the funny part where someone can have a database there, like you said, two to 500 patients just sitting there that potentially they could reach out to, and they put a lot of blinkers on, I need to get some more new patients. And they'll spend more time and more money trying to acquire these new patients instead of focusing in on the patients they've already got that should be coming back for something, for other treatment.
Jim McDannald, DPM:
I yeah. That's totally true. And I think the problem is that it is it can be a lot of work if you don't have the right systems in place. Right? If you don't have either the right protocols to kinda do it kinda manually or like I said, some of these softwares is making easier today.
Jim McDannald, DPM:
But, yeah, it can if for some reason people are chasing new patients when it's the opportunities are sitting right there in front
Tyson E. Franklin:
of them. Okay. So what's next?
Jim McDannald, DPM:
So next I would say is, you know, why your current recall process, you know, doesn't work and, you know, why it's not necessarily the staff's fault. Your front desk isn't lazy probably. You know, they're overwhelmed. You know, they've got they're entering phone calls. They're checking patients in.
Jim McDannald, DPM:
They're verifying insurances. They're collecting co pays, handling walk ins sometimes, and somewhere in between all of that, you expect them to kind of pull up a recall list and start making outbound calls, and that just doesn't happen. Right? And when it does happen, it's inconsistent. So maybe they call five or 10 patients on a slow Tuesday, and then they don't touch the list again for three or four weeks.
Jim McDannald, DPM:
That's not really a recall system. That's kinda like kinda hope. Mhmm. And hope is not a strategy for recovering this kinda lost revenue.
Tyson E. Franklin:
Yeah. No. I gotta agree because I think most front desk people, if you give them a good system to follow, they will follow it. But if you don't give them anything to follow, this is not something that's gonna just jump into their head their head thinking, maybe I should be recalling a few patients that haven't been in for a while. So you have to put the system in front of them, and then even when you put the system in front of them, you've gotta follow-up to make sure the system is being followed.
Tyson E. Franklin:
Because you can't just give them a task and think it's being done. You gotta check and make sure it's being done.
Jim McDannald, DPM:
And absolutely, and it seems like the recall list calls and and the outreach can play second fiddle, you know, to, like, people standing at the front desk or, you know, urgent calls from, you know, that are that are coming inbound into the clinic. Right? So it's one of those things unless you have someone that it's their priority and they carve out time to make it happen. It's not just one of those things that naturally happen. You have to kind of make have a process and a and a workflow for it, but you also have to have dedicated time to be consistent with it because inconsistent outreach kinda trains patients to ignore you.
Jim McDannald, DPM:
You know, one call with no follow-up is is this kind of a signal that you don't care. So it is one of those things where you have to, you know, have a system that also prioritize it.
Tyson E. Franklin:
Yeah. Well, a new coaching client that I just started working with, and I'd spoken to him over a year ago. And they were only just starting the the practice, and they said, should I start working with you now, or should I wait till I get busy? Yeah. Busier.
Tyson E. Franklin:
And I went I said, I might be biased. I think the earlier you work with somebody and get things set up, the less money you're gonna leak as the year goes on. Anyway, they'll let it go for a year or so. Then they said they contacted me because all of sudden, they had a few patients reach out to them and say, I was just wondering when you were gonna get me to come back in so I could organize another pair of orthotics. I've had these ones for over a year now, and and I heard from a friend that they got another pair from their podiatrist, and it clicked to them then, my god.
Tyson E. Franklin:
I don't have a recall system. I don't have a reactivation system. I don't have a system to pick up incomplete treatment, and this is exactly what Tyson told me was gonna happen. So now now the work will be so we can get those things in place.
Jim McDannald, DPM:
That's awesome. I think, yeah, you kinda predicted the future. Right? You've seen enough times. You know that those those kind of those kind of gaps potentially in in treatment.
Jim McDannald, DPM:
And, you know, like we talked about, the problem is not necessarily it's not the staff. Right? It's the the lack of a system from the beginning. So, you know, it's it's you don't have to blame the front desk for the workflow if it's never been designed to succeed. So it's a matter of the preplanning and the preparation leading to success down the future, not just like, you know, you know, working with someone like yourself gives them that foresight that they don't have if they've not done it before.
Tyson E. Franklin:
And the thing is you get busy. Front desk gets busy. You get busy, especially as you build a new clinic. If you're seeing patients constantly, and then you get to the end of the day, and you're thinking, I've gotta put in some recall systems, you won't do it. So you you need to carve out time to make sure this happens.
Jim McDannald, DPM:
Absolutely. That's well put.
Tyson E. Franklin:
So what's next?
Jim McDannald, DPM:
So next is like I'd mentioned, I had came across some AI powered recall tools that people can plug into their electronic medical records these days. This is where the game has kind of changed a bit. Tools like Bonsai plug directly into things like ModMed EMRs and use AI to identify these overdue patients, send personalized outreach automatically, you know, follow-up when they book or opt out. Your front desk doesn't have to generate a list at all. They don't have to carve time out of their schedule to do it.
Jim McDannald, DPM:
They they don't make the calls. They don't send the texts. The system handles the entire workflow. And because you're pulling from your actual patient data, it's not just sending a generic message to check up with people. Right?
Jim McDannald, DPM:
It's it knows that patients have plantar fasciitis. It knows that they've, you know, been back they haven't been back in, eight months, and it reaches out accordingly. So it's a HIPAA compliant solution to really connect with the patients to to bring more revenue to the practice. And I think that's it's a pretty powerful thing because, you know, we've talked about in the past, you know, I'm a big fan of like patient newsletters. The tricky thing with that is that, you know, unless you have a a super expensive HIPAA compliant system, it can be, you know you know, you can't really put specific types of, you know, patient health information into those emails because that's kind of violating HIPAA.
Jim McDannald, DPM:
But, you know, the solution like Bonsai, it's a way of having awareness being much more relevant though to what the needs of are the patient or the reason they came into the clinic previously.
Tyson E. Franklin:
So these programs will dig through the patient notes, identify a problem, and then based on that problem, they'll know whether the person's come back had treatment, once again based on the notes. And I suppose you will then, with it, formulate templates in the background of this is what you want sent out. You won't just rely on that program to write it for you.
Jim McDannald, DPM:
No. There's a little bit of a setup, but it's much more easy. I've kind of had a walk through of the software and, you know, like I said, it integrates directly into bonds that basically direct integrates right now at least the one major EMR is ModMed, and it basically automates the full recall cycle. Right? So you have maybe it's a maybe you're doing shockwave.
Jim McDannald, DPM:
You're doing, like, four to six shockwave treatments, and you're hoping that patient will come back every two weeks instead of having to worry about, you know, calling them or checking in with them to make sure they're aware of that. This system automatically does that. Or maybe it's a diabetic foot check, someone you wanna come in annually. It's a great way of doing that because, like I said, it identifies maybe diagnosis code or your notes. It reaches out, follows up, and it rebooks potentially that through AI because it's that personalized outreach with actual diagnosis and treatment history, not these kind of cookie cutter template.
Jim McDannald, DPM:
So that can be pretty powerful.
Tyson E. Franklin:
I I can see it being a big time saver. Like with most things, you've gotta put some work in the the front end to get the benefit at the back end.
Jim McDannald, DPM:
No. Absolutely. And before you, like, you know, you look into these softwares, you need to make sure, you know, you have discussions with the provider and understand whether or not it integrates with their EMR. That's always kinda like a tricky thing is that, you know, there's probably 40 to 50 different EMRs that people use in podiatry. So, you know, probably not every recall software is gonna work with yours, but if you're in one of the major ones, it's a high likelihood they can do it.
Jim McDannald, DPM:
Also, you need to understand how much of the messaging you can control and how hard it is to set it up. And can you see, like, the overall volume? I think it's interesting. Some of the software I've seen, it'll actually show you a dollar amount based off the diagnosis code and kind of what's sitting in your EMR as far as the amount of revenue that's brought in or, you know, this number of patients hasn't been recalled that equals to this amount of potential revenue for the practice, which is I think a pretty motivated thing to see. And some of these some of these software providers will kinda give you that look at that revenue number to try to obviously entice you into using their software.
Jim McDannald, DPM:
But I think it is a good way to, you know, it's like you talked about instead of just, you know, sending out ads and hoping new patients show up, you actually know with recall what kind of revenue you could bring into the practice.
Tyson E. Franklin:
So you said so just to reiterate that, so you're saying that it can have a look at the patients that have not been back and work out what it's costing you by not having them back. But then even once all those letters or text messages go out, the patients that then book in, it will tell you how much it's generated, how much revenue is generated based on the success rate.
Jim McDannald, DPM:
Yeah. Absolutely. That's what it does. Like, it's a it's a real kinda like almost an ROI calculator, right, of of the software that they're selling you. So you you see the proof, and it's not something where you have to kind of wonder about attribution or those kinds of things.
Jim McDannald, DPM:
Like, obviously, you know, people find you in different ways. So maybe if someone just happened to call, you know, around the time of, know, you utilizing the software, maybe there there can be a little bit of attribution mix, but I think it is an automated tool that, like I said, number one, saves time for your staff. It gives more visibility to your clinic and the the services you provide. So super powerful, but then drives additional revenue to the practice, which, you know, people that already know, like, and trust you, you're gonna have a much higher hit rate potentially than you are with, like, you know, ads or as much as I like Google Ads and search ads and things, this is a much more clear opportunity I think than than even local advertising.
Tyson E. Franklin:
Yeah. I just think if you can if you can measure the return on the investment, then that's a win win all around. Absolutely. Okay. What's next?
Jim McDannald, DPM:
So next I would say is to, you know, build the internal workflow around whatever software tool you get because tech alone won't save you. Here's where practice is kinda messed this up. They buy the software, they turn it on, they assume that it's handled. But if, you a patient responds to an automated text and says, yes, I'd like to come back in, and nobody at your front desk follows up within twenty four hours, you just kinda wasted that outreach. So the tool gets them to kinda raise their hand, but it's your team and your systems that still have to close the loop.
Jim McDannald, DPM:
Know, sometimes you can get people to, I guess, automatically make an appointment if you have online scheduling, but, you know, someone's gotta own that kind of recall dashboard. You know, someone checks in with the responses, someone books the appointments and confirms. The automation handles the heavy lifting, but you still need a human at the finish line to make sure that they're, you know, making that appointment and, you know, can kind of understand what their needs are. So there's kind of a good handoff there.
Tyson E. Franklin:
Yeah. I think having that human human interaction as well, I think, is a plus. Because I think if you if you just leave it up to the just be everything being automated, I think sometimes that's where errors can occur. Having that having that person involved that can make sure they're being booked in for the right thing, make sure there hasn't been any errors, I think, is a plus.
Jim McDannald, DPM:
Absolutely. I mean, I you know, whenever I'm, you know, on hold for any kind of business these days, right, I'm I'm of wondering to myself. I I can definitely tell the the automated systems that haven't started to use AI, which, like, I almost prefer. I mean and then, obviously, it's impossible these days in a lot of places to even talk to a human unless you've been on on on hold for ten or fifteen minutes unless you maybe know the secret number. But as much as, you know, I do like talking to humans, some of these AI agents and the voice agents aren't surprisingly good, and you can get things done a lot faster than, know, you waiting to hear that, you know, the first eight numbers, and that's not the option you want.
Jim McDannald, DPM:
You wanted option number nine. I feel like that's always the way that it is when you're calling into some of these places. So I think it is important. But like you said, having a human in the loop is huge. You know, it can kind of set a response standard that, you know, any patient that that responds once they hear a human, think.
Jim McDannald, DPM:
You know, tracking the kind of full funnel, you know, what's coming in through the software, patients contacted, you know, responses received, appointments booked and appointments kept, that's a good way to kind of keep track about how well the system is working, and a lot of the systems will show you that. So if you're not measuring your rebook rate, you really don't know whether or not your recall system is working, so it's something important to do along the way.
Tyson E. Franklin:
Okay. So where where are we up to from here?
Jim McDannald, DPM:
Yeah. So the last part I would get into is that, you know, we talked a little bit about, you know, the types of care that you can recall. Right? So one way is to turn recall visits into cash pay revenue. Right?
Jim McDannald, DPM:
So here's here's the part of the nobody thinks about, you know, a recall visit isn't just the kind of like typical diabetic foot patient and those things. It's about what happens when the patient is back in your chair. The patient, know, who came in for heel pain a year ago and they have that recall maybe then in the office and they they you know, they're coming back for the heel pain, but they realize, oh, my son has an ingrown toenail. Oh, I didn't know this surgeon, you know, did, you know, foot and ankle surgery as well along with doing orthotics. So they might initially be that kind of orthotic recall, but it's a way for them to learn more about the care you provide if they come back in for that orthotic recall.
Jim McDannald, DPM:
So it's not only like I said, it's not only just diabetic foot care patients. It can be someone who needs shockwave therapy. Your recall system isn't about just recovering lost visits. It's creating kind of a second chance to present the types of services you have, including cash pay services. So that patient, you know, that didn't know you had that to offer.
Jim McDannald, DPM:
So every recall visit is really a new opportunity to educate your patients.
Tyson E. Franklin:
Yeah. And I think, yeah, depending on how you're you're doing your recalls, like you said, it's an opportunity to market another service that you have, which is why I always love newsletters as well. But, yeah, I think sit down and work out all the things that you could recall the patient for. Because even if someone had heel pain and you may have even resolved that problem, they may have followed the treatment, everything's been great. I still think it's one of those things where you still need to be in touch with the person and make sure whether it's six months or twelve months later, is are you still pain free?
Tyson E. Franklin:
Because that to me, that show shows a level of care. But more than likely, if they've had one problem, they might have shin splints now that they've been putting off. So maybe that can be the prompt to actually get them back in.
Jim McDannald, DPM:
Oh, I think that's a great point is that some of these automated system actually allow you to provide better care long term, right, and show that you are interested in in follow-up. Right? Sometimes clinics get busy. Right? They see new patients.
Jim McDannald, DPM:
They see returning patients, and they don't have time to be as in closer contact with their with their known patients. And systems like this give you that ability. Right? So let's say, you know, like, each each time a patient comes into practice for a certain type of treatment, you know, it's it's 4 to $500. Right?
Jim McDannald, DPM:
So if you're getting, you know, three additional, you know, treatments in each week, you know, that could be somewhere between 5 to $6,000 a month in additional revenue for the practice, and that can mean the difference between, you know, being at a level of staff that you have that to provide the excellent care that you want to. So you need to make sure that you're tracking those visits and understanding how they convert into additional services. And like you talked about, just showing that you care three, six months, twelve months down the line, even for heel pain patients is gonna make that patient feel that, oh, the doctor does care about me, and he wanted to know how I'm doing. So having those types of recall campaigns can be, you know, not only a way to earn revenue, but also to show the type of provide the type of care and kinda compassion for your patient population that maybe other clinics aren't doing.
Tyson E. Franklin:
Yeah. And I think the other part too is I like I totally understand that clinics get busy. They're flat out with patients, and they're wondering whether do they even need this system? I'm already really busy. Is this just a a waste of time?
Tyson E. Franklin:
But I think if you're not seeing more of the patients that you wanna see, then this is the type of thing you need to do because you may you may be super busy with a lot of routine foot care, but in amongst that, you've had a lot of patients that have had a biomechanical problem, that you have done some form of treatment. But because you've been so busy, you have been following it up. If you get these people constantly coming back, then that is what your your schedule will get more filled with, the type of work that you want. So you gotta just make sure you pay attention to it.
Jim McDannald, DPM:
I think it's a great point. You can pick and choose what types of patients you wanna recall. Right? Obviously, if you're if you're seeing diabetics, then, you know, that's important. But like if there's certain things that you're not necessarily interested in recalling, you don't necessarily have to and you can kind of pick and choose maybe not not on total recall the Arnold Schwarzenegger movie there, but it's one of those things.
Jim McDannald, DPM:
Yeah. Like you said, you can kind of niche down in the types of patients you're recalling.
Tyson E. Franklin:
Okay. What's next?
Jim McDannald, DPM:
I'd say just kind of kind of recapping today. You know this is maybe a little shorter than than some of mine in the past but you know we covered five pieces of the recall puzzle today. Number one is doing the actual math on how many patients are overdue and what it's costing you. Understanding why manual recall always fails and, you know, why a system why it's not necessarily a systems problem or a people problem. It could just be that, like, it's not made a priority, which can be tricky.
Jim McDannald, DPM:
We also looked at AI powered tools like Bonsai that automate the entire recall workflow inside an EMR, building kind of the internal process around the tool so responses don't fall through the cracks. And then we finished up with using, you know, recall visits as a second chance to present services and kinda educate your patients about all the different types of care you provide, whether that be your regular care or cash pay. So this week, I mean, I would really recommend that people, you know, try to find a way and at least understand based on your EMR, what's one way you can, you know, pull a report right now even if it's manually? What is that process like? You know, what is the maybe for one diagnosis code, how many potential just seeing how many potential patients are there.
Jim McDannald, DPM:
You don't have to necessarily follow through with, know, you calling them or have somebody call them, but just get a general sense of what what's there and what the patient value per those kind of potential rate recall patients are and kinda count those up and multiply that. Like I said, the average visit by that revenue to see, you know, where you're at with things. I think it could be a really helpful thing instead of just kinda like, you know, focusing on that new patient, the ads, trying to think of like how much value not only can you provide to your clinic within revenue, but also benefit of the patient. So, you know, if you're wanting to kinda build out a recall system that actually works or you wanna, you know, see how your online presence stacks up, you know, like, Tyson can help you with some of those systems to get those in place as your business coach. Obviously, have, you know, different vendors and people that I that I work with and I that I know about them.
Jim McDannald, DPM:
I'm happy to share information. Bonsai was my example today, but but just don't be afraid to kinda take that next step because there could be a lot of value in recalling your patients because they know, like, and trust you, and they they they they deserve great care, and recalling them helps provide that.
Tyson E. Franklin:
Yeah. And I've I've actually said when I've done some of workshops, go back and look at the last 50 new MSK biomechanical type patients you had come into your clinic. Go and read through every one of those files and see what happened with those patients. Was the beginning of the treatment? Was there a closure?
Tyson E. Franklin:
You'll probably find there's a large percentage of them where they've fallen out of your system somewhere, and they're the ones that are now just sitting in limbo where this type of a bonsai could actually capture them. Or if not, just do it manually. Look at the things and go, okay, we need to get these patients back because the treatment is not complete.
Jim McDannald, DPM:
People get busy. Right? You know, things pop up, they miss an appointment, then they feel bad that they missed the appointment. There's a lot of people out there like that that are still hurting, but they just feel guilty for not, you know, having made that appointment or they forgot to cancel. You know?
Jim McDannald, DPM:
So it's not it's one of those opportunities where you have to kind of connect to patients that are that are in your niche that could use your care. So don't hesitate to, like you said, either find manual ways to identify those patients or utilizing some of these newer AI based recall systems that can be really really helpful.
Tyson E. Franklin:
Cool. Okay. Big Jim, this has been a good subject.
Jim McDannald, DPM:
Yeah. No. It's been great. Yeah. If anybody enjoyed today's, you know, topic, I really recommend that know, share this podcast with a friend.
Jim McDannald, DPM:
You know? Let people know about the Podiatry Marketing Podcast so they can, you know, implement some of these things that we talk about and, you know, help the help people help your colleagues build a, you know, happy and successful practice by just sharing the knowledge and information that Tyson and I drop each week.
Tyson E. Franklin:
Yeah. Don't be selfish buggers. Don't just keep all this information to yourself. I was my wife was on a podcast the other day listening to a podcast, and they said partway through the podcast, if you're enjoying this information, there must be somebody in your life right now that you know would benefit from this. Stop the podcast right now, put it on pause, and forward this podcast to someone you know, someone you care about.
Tyson E. Franklin:
And my wife sent it on to me. Brilliant episode. I actually thanked her for it. So I recommend everyone do the same thing. If you know a podiatrist that could benefit from this, well, we've almost finished.
Tyson E. Franklin:
As soon as you finish this, one, give us a rating review, then forward it on to somebody.
Jim McDannald, DPM:
Absolutely.
Tyson E. Franklin:
Okay, Big Jim. I look forward to talking to you next week.
Jim McDannald, DPM:
Sounds great, Tyson.
Tyson E. Franklin:
Okay. See you. Bye now.
Jim McDannald, DPM:
Thanks for listening to Podiatry Marketing with Tyson Franklin and Jim Mcdonald. Subscribe and learn more at Podiatry Marketing. That's the website address, podiatry.marketing.
