Marketing for Senior Podiatrists Eyeing Succession or Sale

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Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin shed light on a pivotal yet often overlooked aspect of podiatry: the art of marketing your practice with an eye on future succession or sale. This episode isn't just about the endgame. It's about ensuring that senior podiatrists position their practice in a way that appeals to the next generation of associates or potential buyers.

Deep Dive into the Episode:

1. Introduction: Setting the Stage
   • We introduce the gravity of marketing for senior podiatrists contemplating the future of their practice. It's not just about making a sale; it's about the legacy and continuity of care.
2. Understanding the Market Dynamics
   • Dive into the present market landscape of podiatry practices and the necessity of making your practice attractive to younger associates or discerning buyers. Why? Because your clinic's legacy is worth it.
3. Marketing for Practice Attractiveness
   • Marketing isn't just about attracting patients. In the context of succession or sale, it's about enhancing the intrinsic value of your practice. Discover the critical elements of a marketing plan tailored for this unique objective.
4. Online Presence and Its Significance
   • The digital age isn't coming; it's here. Understand the paramount importance of a compelling online presence. Plus, gain actionable tips on how to craft a website that informs, impresses, and engages.
5. Networking for Succession or Sale
   • It's not what you know, but who you know. Explore the power of professional networks in ushering potential associates or buyers. We'll also delve into leveraging platforms like LinkedIn to amplify your outreach.

If you're a senior podiatrist pondering the future of your practice, this episode is a goldmine of insights, strategies, and guidance. You've built a legacy; now ensure it thrives in the right hands.

For further episodes and invaluable resources to navigate the world of podiatry marketing, be sure to tune into the Podiatry Marketing podcast at https://podiatry.marketing.

Get Your Ticket For Podiatry Marketing Live - October 21, 2023 in Chicago