Why Repeating Yourself Isn’t Lazy—It’s Good Marketing
💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/
🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching
In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the importance of repetition in marketing. They emphasize that repeating your message isn't laziness but a strategic approach to building authority and reinforcing your clinic's message.
The conversation explores the benefits of consistency, leveraging AI to enhance communication, and understanding when to adjust your messaging. They also share insights on how repetition fosters trust with patients and why consistency is crucial across different platforms.
✉️ Contact: jim@podiatrygrowth.com
Jim McDannald, DPM:
You're listening to podiatry marketing, conversations on building a successful podiatry practice with Tyson Franklin and Jim McDannald.
Tyson E. Franklin:
Hi. I'm Tyson Franklin, and welcome to this week's episode of podiatry marketing. With me today, my good friend. We've been friends now for years. It is a big Jim Mac.
Tyson E. Franklin:
How are doing today, Jim?
Jim McDannald, DPM:
I said I'm doing well. Yeah. We've been friends for almost half a decade. It sounds like a a long time, but now it's been good good time having the podcast with you.
Tyson E. Franklin:
Yeah. Because somebody asked me only this morning. They said, how long have you been doing podcasting? And I said, this podcast has been over three years.
Jim McDannald, DPM:
Yep. Almost four.
Tyson E. Franklin:
Yeah. Podiatry of Legends is almost seven, and then I had my other one a couple of years before that. So it's been almost ten years this podcasting journey. This is fun stuff.
Jim McDannald, DPM:
A decade of decadence with Tyson Franklin.
Tyson E. Franklin:
Anyway, Jim, what are we what are we diving into today?
Jim McDannald, DPM:
Yeah. So today we're gonna jump into a topic. We've discussed a little bit on some other podcasts, but this is dedicated to, you know, why repeating yourself isn't lazy, but it's good marketing. You know, when people are doing marketing, they have certain messaging they wanna get across and sometimes it's one of those things where you just hear yourself saying the same thing over and over again. Mhmm.
Jim McDannald, DPM:
Some podiatrists worry about sounding repetitive in their marketing thing, you know, I've already put this on my website. It's already on my social. Like, I don't totally understand why I need to keep saying the same things, but the truth is that you're not really repeating yourself. You know, you're if you're not repeating yourself, sorry, you're kind of confusing people or you're giving different messages and you're under serving your audience. So in this episode, we'll talk a little bit about, you know, how how reputation, can build authority, drives home your clinic's message, and actually helps patients take action when they, you know, from kind of being a stranger in the practice to maybe making an appointment or, you know, talking about your practice.
Tyson E. Franklin:
Yeah. It it is one of the things because we keep thinking we have to keep refreshing and coming up with new ideas so people don't think we're like you said, just being repetitive. But I know even myself, if I if I shoot a video, put it into the podiatrist business owners club on Facebook, it might sometimes, if a lot of people have liked and commented, it might get two or 300 people might engage with it. But there's maybe fifteen, sixteen hundred people in that group. So you know there's a lot that did engage with it.
Tyson E. Franklin:
But then if you're then just a YouTube channel, you 've got it on your website or you put it in your newsletter, different people, different eyes see it in different places. So I think it's one of the this is a great idea and a smart idea to be a little bit repetitive.
Jim McDannald, DPM:
Absolutely. And I think one of the things that happens too is that, you know, it sometimes takes people out of their consistency as well. You know, if they feel like they've been hearing this, you know, saying the same thing for three months or six months, they might say, oh, I just need to change. I need to make it new. Maybe sometimes that's correct, but you know, if you're not doing any it's better to repeat yourself than to do nothing at all.
Jim McDannald, DPM:
But I think some people just feel like the spotlight is on them and everybody sees them, but in reality, you know, people are busy. So if you can even get them to notice a little bit of something about your practice, it's, you know, something to you know, you wanna make sure you're repeating so that you can kinda drive home that message.
Tyson E. Franklin:
Yeah. I remember using the same print ad for ten years. Didn't change it. Just kept using it.
Jim McDannald, DPM:
We have
Tyson E. Franklin:
slight modifications, but pretty much the same same message. And I remember the sales rep at the time said, when are you gonna change your marketing? It is so boring. I said, I will change it when it stops working. I said, but at the moment, it is still working.
Tyson E. Franklin:
So why why would I change it? And I think that happens in a lot of areas.
Jim McDannald, DPM:
Absolutely. And it kinda rolls into the first point to make about this is that your repetition is reinforcement. It's not redundancy. So now your prospective patients, like I talked about, you know, you feel like the spotlight is on you and your clinic, and that's a good thing. But most patients aren't reading every word, watching every video, or hearing every, you know, podcast or piece of marketing that you're putting out there.
Jim McDannald, DPM:
So, you you know, you might be getting sick of yourself or seeing yourself out there, but it's really something that you have to say the message in some different ways to help it stick. So, you know, for example, you know, we offer same day appointments or, you know, we help you walk pain free. People need to hear these, you know, four, five, six, seven times before they can really, like, know who you are and, you know, maybe you're not hitting him at the right time. So it's something that really needs to take, you know, precedence as far as being repetitive to make sure that people see that authority that you have. Because, like, when you're giving, like, you know, pre and post op instructions with a patient that has undergone surgery, you're not just gonna tell them one time and hope they kinda caught it.
Jim McDannald, DPM:
Right? This is something that I think most clinicians and most people to do surgery, or even if it's not surgery, maybe it's how to wear an orthotic or how to break an orthotic. It's something, you know, the the high points you have to repeat two, three, four times during that appointment to make sure that they hear you. You have it in writing. They know it at the fall next fall appointment.
Jim McDannald, DPM:
Marketing is no different from that.
Tyson E. Franklin:
It's very different when you're talking about the repetition. How often have we said on this podcast, hey. If you want some help with your online presence, Google, Facebook, talk to Big Jim. How many times I've said if you're looking for an extremely good business coach that can help you grow your business, reach out to me. We say that on most episodes.
Tyson E. Franklin:
And why do we keep saying the same message? Because out of the hundreds and hundreds of people that listen to our episodes, not everyone always hears that message or they're not ready right now. So you might you might be saying something that is absolutely fantastic. But unless somebody has heel pain, they're not thinking about heel pain. So if the next week you go on to a completely different message and then that person does have heel pain, they're totally gonna miss it.
Tyson E. Franklin:
So the repetition is so important.
Jim McDannald, DPM:
Absolutely. I think it's you know, when you're looking for patients or, you know, we're looking for a podiatrist to work with, maybe it's only one or 2% of people that are ready to kinda take that next leap or are searching for these types of services, whether it be foot and ankle care or, you know, we're us working podiatrists. So, you know, you're not talking to the majority of people. The majority of people are healthy, doing well, and don't need to know you exist necessarily. We're gonna ignore just because they're living a busy life.
Jim McDannald, DPM:
But like you said, that one or 2% that is actively looking, the more you can kinda hit them with the right message at the right time, the more likely they are to engage with you and become a a patient in your practice.
Tyson E. Franklin:
Yeah. And it's very different. Why does Coca Cola? Why does Pepsi? Why do all these big companies constantly repeat the same message?
Tyson E. Franklin:
They come up with different ads over the years, but it's the same message you're normally repeating. It's because they know and I think it was proven, didn't Coke when they thought, oh, we just own the market. We don't need to do much advertising anymore. And then this little company called Pepsi came along and really just kept pushing it. And all of sudden, by the time Coke realized the mistake they had made, it took them so long to try and sort of catch up.
Tyson E. Franklin:
Yeah. They left the door open for their competitors. So you shouldn't do the same Yeah. Thing
Jim McDannald, DPM:
So going on to the next point, would say that, you know, patterns reveal your expertise. Right? So you need to get in a pattern of repeating specific messages. So if you're saying the same things for patients, you know, during consults on the phones, that's a signal, and that's not a flaw, right? We talked about, you know, kind of talking to your staff and making sure your staff is on board with whatever your clinic messaging is.
Jim McDannald, DPM:
So it's coming from your marketing. It's coming from you. It's coming from staff. It's really, really important that it can be much more effective. You know, when you kind of recognize, you know, repeated questions like, you know, do do I need orthotics or will this bunion get worse?
Jim McDannald, DPM:
And you kinda build content around that, you know, when patients have very specific questions. So you can turn, you know, things that are repetitive into kinda showcasing your expertise. Right? You can turn FAQs into blog posts, explainer videos, social media posts, you know, short scripts for your front office staff. So, you know, the clinic's messaging should be predictable because your patient's needs are after a period of time if you're kind of going after your ideal patient.
Tyson E. Franklin:
I like what you said too then about repeatable questions, and I've told some of coaching clients is whether you do it once a month, just get a sheet of paper, give it to your receptionist, and go, every time somebody rings a clinic for the next week, exactly what they ask when you answer that phone, write that question down. As in, you'll start to see this repetition with the questions they're asking. And when they and when you notice that pattern, they're the ones that you need to create content around. And then keep pushing that message because that's the things that people are are chasing.
Jim McDannald, DPM:
Now you definitely need to curate those kinda like the greatest hits. Right? What are those things that
Tyson E. Franklin:
The top 20.
Jim McDannald, DPM:
I mean, the the things you wanna see, the things that people are getting better when you're doing it. And when you create a system that gonna capture those things and you say it repeatedly, it lands well with patients. Right? You have a chance, an opportunity to kinda like, you know, get a better spiel or get a better ways to talk about it, and they're gonna connect better with patients. So, you know, when you ask your team, you know, what do patients light up about, you know, when when they kinda come to the clinic or they say, you know, when they come to the front desk to check out.
Jim McDannald, DPM:
Having that kind of information and curating can be really helpful because, you know, some of these sound bites, you know, that are coming from patients or, you can pick up on certain themes, you know, those sound bites or those kind of themes can be utilized, you know, in your ad copy, on your website, in person messaging, you know, if someone comes out and repeats what you said to them, to the front desk staff, it was really helpful when doctor did this, or you know, certain things repeated in online reviews. It's something, you know, you know on to something because different people are gonna kinda connect to different wording or the different ways you explain things. But when you kind of have a a script or you have a way of talking about something that engages them, but also helps educate them about their problem and how you're helping them solve it in a way that they understand that that information can be disseminated not only to your front desk staff, but maybe to to friends and family and to other people. So helping them understand and have kind of a way to talk about what's going on with them can be really, helpful.
Jim McDannald, DPM:
So, you know, there's a lot of ways that people do this these days. Sometimes it's record recording yourself during consultations. Obviously, you need to make the patient aware that you're recording things. Or during, you know, team meetings when you're bringing up the things with your staff that they thought that really hung out. So it really kinda, you know, highlighted for them or something that really stuck out to them.
Jim McDannald, DPM:
So utilizing AI transcribers or ways of, you know, maybe you're having a a kind of a distant scribe take care of some of your notes. Kinda taking note of these things can be really, helpful when you curate kind of these greatest hits of the different types of procedures or types of care you like to provide.
Tyson E. Franklin:
So you're saying that if you were recording, for example, with permission, and you say a certain phrase or you talk about a particular topic, how that patient reacts back to you, you can listen back to that and go, okay. That hit home when I'm talking about this particular problem.
Jim McDannald, DPM:
I think not only do can you listen back to it, but I think there's gonna be certain, like, AI listening bots that can kinda see the inflection or the intonation of someone's voice. Right? We talk when we're not excited about something, we talk in a very specific, you know, vocal range. Right? But if we're engaged or excited or we feel like we connect with something, maybe it's the length.
Jim McDannald, DPM:
It can also, you know, vary between, like, the length of what they're saying. Maybe it's the questions that a patient is asking. You'll be able to I think in the future, you'll be able to kind of dive through a lot of conversations, not necessarily you having to do it, but utilizing EMR software, empowered bay AI to kinda get some of these greatest hits and to kinda help you communicate better with the patients moving forward.
Tyson E. Franklin:
Technology is great when you use it the right way. That's all I could just especially with AI because you can ask it those questions. You can gather that information, and then you can then have a conversation with AI about how you could use it, or am am I missing something else? Is there something else I should be saying? And working together with it, not just taking the first response it gives you.
Jim McDannald, DPM:
Absolutely. I think it said like, right now, think we're kind of at the very early days of AI. Right? They're we're seeing some of the bugs. We're seeing some of the issues.
Jim McDannald, DPM:
Sometimes the output isn't exactly what we wanna have, but, you know, over time, you know, if you're this AI is kinda baked into software, baked into your EMR, you're gonna get all kinds of insights and opportunities with it to make you better physician, to improve patient care, to improve kind of patient outcomes and results. So, you know, we're kind of that tip of the iceberg when it comes to it. And, you know, there the bubble the AI bubble could burst, but I'm, you know, pretty, you know, pretty positive on the ways that make sense for it to kind of evolve and get better for pay for not only for patients, but also for the clinicians treating them in clinic.
Tyson E. Franklin:
Oh, it's definitely improved. From from where it was, I remember the first time I used even chat, I would ask questions, and some of the information it gave you were like, totally missed what I'm talking about. But the more you use it, and especially when you have the paid account or a version of it, the more you're using it, the more it sort of understands what it is you're trying to achieve with certain tasks. And because I could tell because my wife uses my account every now and then for totally non podiatry type stuff. And chat every now and then Well, actually, comment to me.
Tyson E. Franklin:
It's good to see me trying different things. Because it's
Jim McDannald, DPM:
not me. Well, I run into that issue with my with my Apple Music account. I have having two kids that want to use your Apple Music account and you're playing, you know, the Frozen soundtrack or you're playing
Tyson E. Franklin:
Aye.
Jim McDannald, DPM:
A bunch of pop music, some Taylor Swift and other types of music that maybe isn't my cup of tea. But now now when I have put on Jim's favorite lists, my kind of personal algorithm has been a little bit skewed towards maybe what Jim's kids favorite songs are these days. But I think It's a good excuse, Jim. Topic at hand.
Tyson E. Franklin:
Yeah. It's a good excuse, Jim. Let's blame the kids for for your taste
Jim McDannald, DPM:
Are you buying it? Are you buying it?
Tyson E. Franklin:
No. I'm not buying it at all. I can see you'd be a Swifty.
Jim McDannald, DPM:
Well, she didn't have an album that didn't come out too long ago, but, yeah, I I maybe listened to a little bit of it.
Tyson E. Franklin:
It's in my car at the moment. I don't know how it got in there, but same thing. Got in my car, just went to the Apple Music, just play whatever was played recently. I've got the whole Taylor Swift new album. Yeah.
Tyson E. Franklin:
Didn't mind the Dear John song.
Jim McDannald, DPM:
There you go.
Tyson E. Franklin:
Okay. So what's next?
Jim McDannald, DPM:
So next is kind of reframing this repetition as leadership. I think we might have kind of pieced a little bit of this together already, but when new patients, you know, new patients are kinda like students, right, walking into into your classroom. So you're not really, like, selling to them necessarily. You're kind of guiding them down the path as far as what's going on, setting their expectations, and kind of giving them some options that you think are gonna help them get back to the result that they wanna have. And I think we've talked about this on a podcast before, you know, with you about it, but I think it's really, really key.
Jim McDannald, DPM:
It's not about, you know, constantly kind of reinventing your messaging. It's about delivering it clearly and consistently across many touch points. Like we talked about on social, website, in your clinic, in your waiting room. It's really, really important. So you don't need new content every week.
Jim McDannald, DPM:
You just need consistent content delivered confidently. So the more you're, you know, talking about a certain issue or certain diagnosis, certain treatment, obviously, the more confident you're gonna come across to a patient. So this repetition can really, you know, help you stand out as leader, as an expert. So, you know, think more about kind of your curriculum or kinda like, you know, what you do well and a little bit less on the chaos that sometimes clinic can devolve into. You're just really trying to help what this is trying to help you do is really build trust with patients over time.
Jim McDannald, DPM:
The more you see something, the more you treat it, the more confident you'll be, and the patients will be more confident in you.
Tyson E. Franklin:
Yeah. That's a good point too about building trust when they see the same message in in different areas, but you're No. It's not always the identical message, but it's the theme behind the message. And I've seen businesses where on Instagram, for example, they'll be talking about one particular thing, but then on Facebook, the message they got is so different, takes you back a little bit to think, is this even the same business? Whereas when when you get business that they've got something on their website, there's something about their website or the message, then you see them on social media on different platforms, or you come across a YouTube video, and it's it all ties in together.
Tyson E. Franklin:
Even if the message is slightly different, there's like a theme behind it that works. Whereas when it's fungal toenails over here and heel pain here and children's foot problems on somebody else, it seems a little bit disjointed.
Jim McDannald, DPM:
Yeah. Like you talked about there, like, if you're talking about everything, you're gonna kinda like kinda and you're not gonna people are gonna be not gonna see all of it. Right? So but you're gonna confuse people if they see one thing on one channel, one thing on another, and they go to your website and it looks completely different. Whether that be just, you know, the type of things you're talking about, the branding, the look, and the feel of those things.
Jim McDannald, DPM:
You know, reputation is really really important to building that trust. Like we talked about in the past if if you have you know a good reputation and people are curious about you and they've heard good things about you, but they go on and they look on Google and you have a website from 1997, and a Google business profile that shows the Google car driving by, and it's like a a quick photo of the the the outside of your clinic in the parking lot. People you know, there's there's definitely a lot of ways to lose trust when it comes to, you know, attracting that kind of ideal patient into your practice. So the more you can be consistent with the messaging, the more you can kind of have a niche that you're seen as that expert and a leader in, the more likely you are to build that trust more rapidly. But then, you know, it takes time to build that up in a while.
Jim McDannald, DPM:
So, I mean, you you wanna make sure that you're continuing sending messages along the same kind of tone, and you're not jumping all over the place and confusing people for sure.
Tyson E. Franklin:
Yeah. Well, I saw one that was a while back. Well, actually, probably well well, every year ago. It was on Instagram, and it was a podiatrist, and they were talking about running problems. It was great.
Tyson E. Franklin:
The video they had was really good. It had a link. You could click follow the link. So I clicked follow the link, went to their website, but it went to the homepage of the website. And on the homepage of the website, there's this big crusty toenail with a big pair of barrel clippers cutting the toenail.
Tyson E. Franklin:
And I'm like, what the what and now I understand podiatry. So I know there's different aspects to it. But if I was a patient that saw all the hard work they'd put into that Instagram post, clicked on that, went through to their website, that website would I would've thought there must have been an incorrect link. I was I would've been totally confused, but I've seen other businesses do the same thing. So I think everyone can learn from what not to do.
Jim McDannald, DPM:
No. Absolutely. I think that's a great point. It's that know who you want to attract and who you wanna repel, and don't be shy about, you know, putting those messages out there.
Tyson E. Franklin:
Yeah. And if you're gonna have a big crusty toenail and clippers on there, just make sure the clippers aren't rusty. It's and have a pretty try to have a pretty foot if you can. Unless you have the ugly foot clinic, then that's fine. Okay.
Tyson E. Franklin:
What's next, Jim?
Jim McDannald, DPM:
I'd say the last topic for today is really, know, when do you know when to adjust versus when to kinda continue to repeat your current messaging? And, you know, to be honest, the you know, boredom is not a good excuse or a good reason to change your mess messaging. Like we talked about, this whole podcast is basically about that being, you know, being bored of your messaging is actually a good thing because it makes you better at your messaging. People are gonna hear this message and and more and potentially relate to it. But, you know, the thing to pay attention to is is the data.
Jim McDannald, DPM:
Right? So, you know, obviously, we're, you know, creating pages on your website. You're doing marketing campaigns. You're you're trying to see what's what, you know, what takes and what are people interested in, you know, when they're visiting your website and in some of your social channels. I think one perfect example of this is that whenever I build a website for clinics, you know, I I create these areas we serve pages because people wanna know, you know, let's say you live in the Chicagoland area.
Jim McDannald, DPM:
You know, if you make it just a Chicago podiatrist page and there's nothing local about it whatsoever, Chicagoland Metro Area is a huge place. Right? You know? And, you know, which are the five or 10 other communities nearby? Right?
Jim McDannald, DPM:
What are those suburbs? What are the neighborhoods in Chicago you treat? People wanna have kind of a hyper local feeling and know how far away it's gonna become to see you. So, you know, and I found a lot of traction, lot more, you know, I'd say relevant traffic to these webs to these web pages that have local, you know, the areas we serve. So either be cities, towns, suburbs, or neighborhoods.
Jim McDannald, DPM:
So that's one example. Maybe it's updating your language. Maybe, you know, you don't wanna abandon abandon a working message, but maybe there's different ways to say your message. Maybe there's something that's a little more bit more a modern approach to say it, or maybe you're trying to talk to millennials or a younger generation, so they can kind of understand and kinda communicate. There's other channels where you can put that message out on.
Jim McDannald, DPM:
You know, maybe it's TikTok. Maybe it's Instagram. Maybe you need to let them know you exist if you're going after that younger adult demographic. So that's something to be aware of. An example another example is, you know, if you're, you know, a heel pain specialist, you're trying to drive traffic and bookings, you know, does that make sense from a a financial standpoint?
Jim McDannald, DPM:
You know, maybe it's, you know, maybe you'd wanna swap from, you know, plantar fascia experts to heel pain specialists. There's some different ways of saying things. So sometimes knowing how to say things in a different way can help you kinda dive into ways that the patient's talking about their problems and maybe relate relate to kind of increasing traffic or increasing more visits to your website specifically.
Tyson E. Franklin:
Yeah. I like what you said too about the just because you're talking about when to adjust or when to repeat is when you're talking about the metrics. Because sometimes not every adjustment you make is always gonna be a positive adjustment. So I think you should be, are you repeating a message, repeating it, repeating it, repeating it? Make a small change.
Tyson E. Franklin:
Keep an eye on the metrics. If it goes up, then you know that was a good change. But if it goes down, then you go, okay. Maybe that wasn't a good change, and you can go back a step. And that's why you shouldn't if you're going to make changes, is don't make four different changes.
Tyson E. Franklin:
Don't change your photograph, the font, the title, and some of the text because then you won't know what was the change. Just do each of these adjustments. One adjustment at a time, keep an eye on the metrics, and was it good or bad, and then just keep going from there.
Jim McDannald, DPM:
No. Absolutely. I think that's a great point. You know, don't change everything all at once. I think we talked about in a previous podcast that, you know, when you're kinda planning out your year, I think it's best to look at quarters.
Jim McDannald, DPM:
If you're trying to change things from week to week or month to month, you're gonna go crazy, and, you know, just the amount of time you're gonna have to spend with the marketing provider is just gonna be not worth it. But I think it it does make sense on a quarterly basis to look and see, you know, is this a warmer month? Are these next three months warmer? Are these next three months colder? What type of seasonality is there in practice?
Jim McDannald, DPM:
So there are times, you know, even within a practice where it makes sense to change some some some messaging from a quarter to a quarter, but it's something you can kinda go back to. So I'd say really, you know, to kinda wrap things up today, you know, repetition doesn't make you look unoriginal. You know, it makes you look like a trusted expert. In marketing, the enemy isn't boredom. It's confusion.
Jim McDannald, DPM:
So next time, you know, you hear yourself saying something that you maybe said a 100 or a thousand times where it feels like that, that's a good thing. I'll say it again. Your future patients are still kinda learning about you and all the type of care you provide. So the more clean, consistent information you can provide on these topics and sound like an expert, not only is it gonna be better for you and for your clinic's marketing, but also connect better with patients. They'll feel more educated, and they'll have better outcomes.
Tyson E. Franklin:
Yeah. I remember this this is this is a great topic, actually. I remember ACDC being interviewed one day, and they were talking to Angus Young. And they said to Angus, some critics have said all your music is the same. And Angus Young said, when you know how to bake the perfect chocolate cake, then you don't mess with the recipe.
Tyson E. Franklin:
And I think it's the same thing people need to realize when they've got their marking. When things are going well, don't totally throw that recipe out and come up with something new. Stick with the same recipe and just make those slight little adjustments. And that's all ACDC ever did with their music. They found the right formula.
Tyson E. Franklin:
They changed the title of the song, maybe one or two beats, and just kept putting it back out there. And it seemed to work for them.
Jim McDannald, DPM:
Absolutely. That's a classic band and a and a good quote there.
Tyson E. Franklin:
Did you ever see them live?
Jim McDannald, DPM:
I never saw ICDC live, but definitely listened to them a whole lot growing up. So
Tyson E. Franklin:
Yeah. They're they're good live.
Jim McDannald, DPM:
Well, if anybody needs any help from Tyson or I, you know, if you need some marketing assistance or I wanna make sure we repeat this. Or, you know, you're looking for some top line podiatry business coaching, you know, definitely head over to podiatry.marketing and more than happy to help you out there.
Tyson E. Franklin:
So, okay, Jim, on that note, I will see you next week.
Jim McDannald, DPM:
Sounds great, Tyson. Okay. See you. Bye. Bye now.
Jim McDannald, DPM:
Thanks for listening to Podiatry Marketing with Tyson Franklin and Jim McDaniel. Subscribe and learn more at Podiatry Marketing. That's the website address, podiatry.marketing.
