The Benefits of Using AI to Create Blogs & Other Content

You're listening to Podiatry Marketing, conversations on building a successful podiatry practice with Tyson Franklin and Jim McDannald. Welcome back to Podiatry Marketing. I'm your host Jim McDannald. Joined as always by my talkative, colorful, trusty sidekick and cohost, Tyson Franklin. Tyson, how's it going today?

I'm fantastic today, big Jim. Always good to be on here talking with you. If people if people could I reckon sometimes as soon as we go, we should press record and go. This is just the ramblings of two podiatrists talking about stuff in the in the world of podiatry. It could be entertaining.

Yeah. You definitely are expanding my vocabulary tonight. So there's just words I didn't know existed that probably not, you know, for the PG or PG 13 audience, but No. There's some definitely some good stuff.

Let's put it an e for an explicit on the podcast. So but people that know me, they've probably heard me say what I've said to you million times. I just love it when I say something to you, and I I and all of sudden, this is confused look comes over your face, and I go, obviously, that is an Australian term. Yeah. Okay.

So let's get on to today's topic, which is the benefits of using AI to create blogs and other content. Nice. AI is all the rage at the moment. And as we were discussing before we press record, some people do it badly. I mean, really badly.

But we're not gonna we're not gonna mention any names.

We won't talk about the AI slop connoisseurs that are out there that have, you know, four toes on their AI images and that kind of stuff. So we're gonna be talking about the good stuff, the helpful stuff that's gonna help people in their practices here.

Yeah. Well, what we're gonna talk about is just the okay. There's so many things AI can help you with. I use AI all the time. Love it.

And so what I'm gonna talk about is a few things where podiatrists can use it to create blogs and other content and just make their life easier in the podiatrist clinic. So the first thing is AI helps you produce content consistently even when you're busy. So most podiatrists, they know that they should be writing blogs, posting on social media, educating the community, but life and their clinic gets in the way. Whereas AI can it's just a way that you can actually stay consistent without spending hours writing. And here is an example.

You could easily go to your AI program, whichever one you use, and you could now the prompt I'm about to use is a very basic prompt. So this is not one that I would say use this one, but here's an example. Write a 600 word blog on heel pain aimed at active women 40 in the Cannes area using an informal tone. Like I said, it's not a fantastic prompt. I would normally go into a lot more detail, but we don't have time for that.

Now, AI will produce a solid first draft in a matter of seconds, which you can then use to work on. And the important point I said then is first draft. So you take that prompt, put it in, it will give you the information. You then look at it, and then you need to start working on it and make it better. Don't just take what AI gives you and go, oh, there's my blog with emojis and all that, and just go and post that somewhere because it is so obvious sometimes when that is what someone has done.

No. It's super obvious and it's super clear when the the model, whatever they're using doesn't have enough proper context. I think one thing's that the step beyond that kind of initial just chat window with ChatGPT or Claude, whatever you're using is to look at the projects or the folders where you can basically, you know, create you can upload or get a document of all the previous blogs you've written. So you have a general sense of what the style of your writing is. And then when you kind of, you know, type in what you a great prompt like you did there, it has even more information to draw from, so you're writing even better articles.

So that's a that's a little bit more maybe of a pro tip, not a beginner tip, but I think you you provided a great prompt there and you're gonna get some good stuff like you said, then it's time to edit it. It's time to really like, you know, it's it's not there. It's not ready for consumption yet.

Yeah. And and like I said, that was a very basic prompt. If I was doing that in reality, okay, you might say you want a 600 word block, but you might want a 400 word block. You might it's yeah. Someone's got heel pain, it's a woman in her forties, but may have only had heel pain for the last two weeks.

So you can actually get a lot you can get more detailed and more specific with exactly what you want, but it's still a first draft. And when you get that, you need to then go and look at it, which leads on to the second point, AI reduces blank page syndrome. I remember many years ago when I would have to write a bog article, you sit in front of the computer and you go, what am I gonna write on? And you might have an idea. I'm gonna I'm gonna write on this.

But starting is always the hardest part. So AI can give you a very, very fast foundation, and then you tweak it with your expertise and your personality. As an example, you can say, give me 10 blog titles about diabetic foot care that my patients will find interesting. It gives you the inspiration, you then pick one, and then you can start writing. So you could use AI as simple as that sometimes.

No. That's a great point. You can use that just to get some general like to clear up, you know, basically take that blank page and put something on there. But you can also use AI as almost like someone that's interviewing you. So you can have it say like, I need to write five blog post articles in the next month.

Like, you know, you have my old blog post or you can see my website. Maybe you, you know, ask me what I you know, you're the interviewer and you're trying to understand what I wanna be an expert at, what I wanna be seen in in my community as the kinda go to podiatrist for these certain topics. So please ask me questions about it. So they can kinda interview you, give you interview questions you can use. You don't have to type it in.

You can maybe use a voice a voice to text transcriber. And then all of a sudden, you give the AI answer those questions, and it gives you an output where it is like, now you know what you should be writing about. What do you wanna see the patient you wanna see more of. You're gonna have topics on those subjects and great prompts like you've already written there.

Yeah. It's and I know because a lot of people are using programs now where the consultations are being recorded and helps create their notes. You can even take some of that information and put that into AI and go, can you create me some blog articles or content around this particular conversation without, of course, using patients' names? But, yeah, it's it's an easy thing to do, which leads on to the third one. AI helps you educate without overthinking.

A lot of podiatrists are great at speaking. So they can a patient can ask them a question, and they can talk to them without any problems. When you ask them, okay. Now write down what you just explained. It's like, duh.

They're not sure what to actually write. So AI helps turn your everyday clinical conversations into a structured, clear content. Example would be you may have treated someone that had a a plan abort, and you can tell AI, hey, create a a 150 word explanation of what causes plan awards and how a podiatrist treats them written for parents. A o, okay. You're not just to the person that's got the wart.

This is for the parent who has the child who may have brought them in. But another thing you can do too, like you said about recording, even if you just, on your phone, did a a voice note and recorded you talking about a few different topics or ideas, and then take those notes and just put that straight to AI and go create me something from this. Like I said, podiatrists can talk about things, but writing is sometimes difficult.

And I think one of those writing aspects as well is that, like you said, like you point out, this is for the parents. Right? But you can have AI give you outputs that are for certain like reading levels. So make this like an eighth grade or a ninth grade reading level. Don't make it a, you know, university or PhD or a podiatrist with, you know, three years of residency and fellowship training explanation.

Because sometimes we're in that world every day, you know, calling things with the scientific names and procedures that wouldn't make sense to the common person. So AI can now help kind of translate that from our medical jargon into something that, you know, someone that has a high school education or a college education could understand in a way that, you know, if it's written for other podiatrists, there's no way they're gonna understand what that is.

And sometimes too, when you you're you mentioned before, but you can have conversations with whether it's chat GTP or another AI program. And sometimes, it'll ask you those questions. Who, yeah, who is the audience? Who are you targeting this at? And you can get a lot more specific, which I know, it's a no brainer.

It's just simple to do. So the fourth thing is AI improves your SEO without needing a marketing degree. You don't need to know all the fancy SEO terms. You can simply tell AI to target a particular audience or a location or there's a particular goal that you wanna achieve with it. So for example, you could ask, hey, rewrite this blog so it ranks better.

And you might be telling you want it to rank better for people that are searching for a podiatrist, and they've got, say, flat feet and they live in the Cairns area. And then it will start rewriting things to actually help you do that. Now it doesn't mean that it's always gonna be perfect, but once again, it's a draft. You then work work on it, or you can then take that. And if you were working with someone like yourself, Jim, who does this sort of thing, at least it's a starting point.

It's not you're not just turning up to Jim with a blank canvas and going, here, write this whole thing for me. You've you've got some information there already.

Absolutely. And like we talked about previous with the interviewing, you know, you can create a separate, like, little module or, you know, once you've done enough of these kinda interviews, you can just you can create like, okay. Give me five questions about who I'm trying to engage with this piece of content. Right? So I mean, it's like, like you said, like, maybe gender and maybe age, maybe, you know, relationship to the patient.

Those things can be asked. You can have the, you know, the AI or the chat GPT ask you those questions every time you make a piece of content. So you feel like, you know or you can ask like, I made a piece of content, know, what what's the next type of content I should be making?

Mhmm.

It'll give you some suggestions as well. So you're not having to like necessarily keep track of that stuff or know, try to, you know, figure that stuff out on your own. You're able to kinda build that into your the way the the piece is written by answering some simple questions.

The fifth point that I want to mention is AI gives you immediate repurposing options. Sort of touching on what you just said then about target, like, a different way. So you could upload a blog and then ask AI to turn it into three or four Facebook posts. It could be a patient friendly email that you could take from one thing. You could do a short video script for Instagram.

You could even say, hey. Can you help me design a poster that's targeted towards athletes who are going to be in my waiting room? And they will help you design that. Or even use it as an infographic, and and like you mentioned, Jim, that a lot of times when you're putting stuff into AI and you're working with it, sometimes you can just ask the prompt, have you got any other suggestions for me? And it'll just go, have you thought about doing this, this, this, and this?

And you go, no, I hadn't. That's great. Let's work on this one. And then that just leads onto more ideas. So suddenly, one blog article, you could take it, and it could create enough content in marketing for basically a whole week just from one good article.

Yeah. You touched on something there that I I do all the time. And you know, when I'm either creating a prompt or I'm trying to create some content, I always have the last sentence a lot of times that I write or I speak is feel free to ask me additional clarifying questions. Because like if there's some the AI doesn't know what's in our brains. Right?

So if there's something that way we wanna position the content or they have questions they can they can actually ask us back, which actually can help them make that piece more accurate, which can be a really really helpful thing because I think, know and then, you know, obviously there's different ways when you write that blog article. Like you said, you can create a blog post from it obviously. And then, you know, LinkedIn or Facebook or or transcripts so you can do a short video. But there's just lots of different ways that AI helps you repurpose that blog writing. Sometimes, know, even with that blog, it almost seems like counter to to and you and I do it kind of in the opposite direction, but you can take a now with like tools like Descript, you can take your blog post and then have it create a video with b roll and maybe you know, an AI like person speaking it, maybe it's not, you know, maybe something I would recommend for medical clinics.

Yeah.

I would usually recommend with medical clinics to like record a video of you talking. Obviously, you and I do this podcast and we can kinda do the opposite direction where we take our our spoken word and turning it into written things. But yeah, the AI opens up a lot of different aspects for changing those blog posts into a lot of different subsequent content.

Yeah. And that's good because that leads on to the next point, point number six. And AI helps you communicate in your voice. There's a lot of podiatrists that I know, they worry that, oh, will it make them sound robotic in the way that they've written or the way they've created a script for a video? But if you feed a few samples, you mentioned this before, some examples of what you've written in the past and how you like to write, it can start mimicking your tone more accurately.

And it starts to and and it starts to understand what your style is, how you write. Like, ChatGT He, for me, it knows that I 'm serious about what I do, but I like to also have a little bit of fun. So for example, I could write something, and then I could put it back in there and say, can you rewrite this in a friendly conversational Australian tone and avoid any medical jargon. Now, I I never do that anyway. So if I asked Chad to do that, it'd be going, well, who wrote this?

I never I never put any jargon in there. I keep it pretty simple.

I I think what you touch on there and it kind of makes me think about what makes these, you know, Chad GPT or Claude. What makes them super powerful for people that are, you know, specialists or foot and ankle specialists or marketing specialists or business coaches. And number one, it's there's two things that that come to mind. Number one, is that all of us, you know, people listen to this podcast and you know how we have expertise. Mhmm.

You know, we spent years in podiatry school with patients like in, you know, kind of in, you know, in the trenches doing the things. Right? So we we've we have that experience, then also you and I, we have a point of view and beliefs in certain things. So when you have that and you can feed that like into the models through either your writing or your podcast, you have a tremendous amount of like information that you can give them. So when it puts stuff out, it's gonna be more on your voice.

And you're gonna see you know, using as a thinking partner, you're gonna put words together you never really thought of before, whether it's in your marketing or the way you maybe communicate with patients or colleagues. It's gonna help you kinda like basically put some connections together that seem kind of, you know, like once you really use the tool in-depth, these tools in-depth, it can be it can help augment your voice and help you clarify what you're thinking in your head and be able to communicate that better to the world.

Yeah. One of the other things I was using this morning that I meant this is this is really good that it pinpointed. I'd written an article, and I've written the whole thing from start to finish. And I hadn't given AI the prompt. So I'd written the whole article, and then I put it into chat.

And I said, can you take a look at this? Feel free to rewrite it or change the format around, but this is what I want done. Gave it to him. And pretty much the first prompt that came back to me, he said, well, it rewrote the thing, but it gave me a little note at the end. Are there a few areas there where you it felt I had repeated myself, where I talked about something.

You know, sometimes you can write an article, and then you do tend to repeat yourself a couple of times. It took out, like, a thousand words I had written. It had probably taken about 300 out, made it about 700 words, and it was better. It was better than what I I had written by Sure. Just reformatting things and where I might write something a bit longer, it was being a little bit more concise and straight to the point of going.

But I'm finding the more I use it, the more I do it. I'm actually becoming a better writer at creating content because I'm using it to it's helping me get better.

Along with the better better kinda like the written the words and the paragraphs and those things, think especially in these days when people are busy, not everyone is gonna like, know, look at a if they look at a wall of text and there's not some you know some headlines in the kind of or intermediate sub headlines within the paragraphs, know between the paragraphs, short paragraphs. Like the way that the the thing is written is super important these these days too. Obviously the content is the content, but just making it a way that is there's kind of like kind of breaks breaks in the content. And I think AI can be a helpful way because I think when I'm writing, I'm just kinda like I'm writing I'm writing I'm writing I'm writing. And then like, oh, I'm done.

Like, I've got this straight thousand words, but then it's just like thousand words of, you know, letters that are the same same font, same shape, and like, how long would I really expect someone to go, you know Read it. From from the beginning to the end and it not not have a little break or to understand, okay. That that section I care about or I don't care about that section. Let letting kind of the reader have a little bit more freedom in the piece to get, like, get it get out of it what they want to. Because if they get to, like, paragraph two and it's still feeling long and they're not really sure where it's going next, maybe they just wanna like, you know, go to the next thing.

Oh, I think there's nothing worse when you receive an email from somebody and then or like a part of the newsletter and there's just it's one paragraph after another one after another, and there's no headings, there's no nothing. I get bored because I'm thinking, am I supposed to read this whole thing? Whereas if it's got headings that AI will help you do, then at least you can skim. You can quickly skim through the headings and get to the parts that are gonna need most interest. So which leads on the seventh point, AI saves you time which helps you help more people.

So you're basically not replacing yourself, what you're replacing is the time it takes for you to create the actual content. So it just speeds everything up. The podiatrist will still provide the expertise. AI just accelerates the packaging of how it's actually delivered to the patients.

Yeah. The AI voice voice to text kind of dictation that I software I use now and throwing that, you know, throwing an email into Claude and then responding with my voice and having it right in my in my style after I've uploaded, you know, tons of my written content so it knows kind of what my voice is and what my personality is in a way. Obviously, I'm editing it and making sure that, you know, it's it's accurate, but the amount of time savings is phenomenal. And you just kind of fly through things where you just I I find myself still to this day, like, looking over my wife who's who's desk is next to my mind and saying like, I can't believe how how fast I did that. Like it was just like, it's it's it's still boggles my mind that this is the way we can work now.

Like, yeah. It's it's crazy.

I think back to when I first started podcasting and I did my show notes. And I'll be listening to the podcast and I'll be typing notes at the same time and listening to the podcast and taking notes, editing the podcast at the same time listening to it and take oh my it was it used to take me so long to do it. Now, I wouldn't say it's a breeze, but it's a lot faster, much faster. I'm not spending so much time, which leads on to point number eight. AI helps you stand out against competitors who are not using AI.

And the clinics that are producing most of the content are the clinics that get the most attention. So if you're putting stuff out there, you are gonna get seen. And if your competitors aren't using AI yet, that's your advantage. Don't don't be one of them. The the earlier you get into it, the better it's gonna be because you will because it takes time.

It's like anything else. It it takes time to get better at it. So an example, you could easily ask AI, give give me 12 monthly blog themes for a podiatry clinic focusing on sports injuries. Boom. There's your calendar for the year.

And you've got all these ideas that you can then work on those and go back to AI and create whether it's blogs or scripts for videos. Whereas the competitor down the road is like, oh, no. I don't wanna use AI. You're you're you're just gonna win hands down because you're gonna be putting the information out there.

Absolutely. It's a it's a great way to build that that trust and position yourself as an expert.

So I had some simple AI prompts that any podiatrist could use just to sort of get themselves started. So I've got a couple I've written down here. So one is write a 500 word blog on the causes of forefoot pain for office workers. You can go into a lot more detail, but at least that's a simple one to start with. Second one, turn this blog into a one minute video script for Instagram.

Because a lot of people go, oh, yeah. Okay. I wanna I wanna shoot a video for Instagram, but I'm not quite sure what to say. Well, get AI to help you help you do it. A third one is give me five patient friendly analogies that explain plantar fasciitis.

So give me five analog see, I I love analogies. And and sometimes people can read information, but when you can relate it to something else in life, then it makes far far more sense. The fourth one is rewrite this using Australian spelling and a warm clinical tone. So you gotta make sure that's one thing I pick up a lot of people in Australia who I know are using AI and they don't fix up the spelling because it just naturally does everything the American way.

May like, maybe a certain book in the future.

Yeah. Oh, yes. Yes. Well, Jim and I are writing a book together that will be out soon and we'll go I'll I'll allow American spelling in it. But I'm still gonna throw in a couple of Australian terms that you probably will not understand.

But we will go with American spelling. The only reason is because there's far more podiatrists in America than anywhere else. So to me, that just makes sense. Sure. Yeah.

And if we put s's there instead of zed's, the Americans will go, what's this word? They won't understand what we're talking about. So another prompt you could do is create a checklist for new patients with ingrown toenails, and they could actually do a checklist for you. Or this one I like. You could take a research paper.

Take the whole research paper, dump it into AI, and say, summarize this research paper so I can explain it in simple terms to my patients. Now, so there could be someone who spent the last six years of their life doing this PhD, and you can take that information, dump it in there, and dump it down to something that is very simple for your patients to understand. And I I think that is if you've listened to the podcast this far, you've you've just got your money's worth just from that one. And then another one here has got, yeah, create three Facebook posts encouraging people to book book for an appointment. So you may have I always say, whenever you're writing a blog out or doing anything, you've gotta have a call to action.

There's gotta be a call to action at the end. So get AI to do the call to action for you. Just say, can you write a call to action after this blog article telling specific patients to do a specific thing? And AI will help you reword that. So if you're doing any sort of blogs or anything and there is no call to action, missed opportunity.

Now you gotta give them an opportunity to interact with you for sure.

Yeah. Because someone might read the whole article. If you don't tell them what to do next, and they go, oh, was a good article. I'm gonna go see the podiatrist down the road. No.

You need to say, call the clinic or ring the clinic, but if you'd like more information, read this other article that you've written or here's a list of videos we've got that may help you with that particular problem. So you need to direct them what to do next. It just makes it easy for them. Everyone loves a little bit of direction. Yeah.

For sure. Okay. That was all my note. That's all my notes that I had written down for this episode. I'm just encouraging everyone to start using it.

And if you need any assistance with any of this sort of stuff, you can reach out to Jim and myself. We're easy to find. What what's our what's our email address, Jim?

Well, if they go to podiatry marketing, podiatry dot marketing, our website, there's a contact form where people can send us a message, and we'll definitely get back in touch with them.

Okay. And if somebody just wants to go to your particular website?

Yeah. They go to podiatrygrowth.com, or they can email me jim@podiatrygrowth.com.

And if they wanna get yep. A If they wanna go to my website, tysonfranklin.com, really easy to remember. And the email address is tf@tysonfranklin.com. There we go. Perfect.

Okay, Jim.

Well, thanks a lot for the yeah. I appreciate it for for all the information and the the knowledge shared today.

I love this AI stuff. There's a diagram that I saw with some of coaching clients. If anyone's been to any of my workshops, I share this two futures model. And it's just about a way that you can explain treatment to patients. It's a really cool diagram.

But it's also useful for AI where you got two futures where somebody who gets in the earlier you can get into using or doing something, the better off you're gonna be. And I think AI is one of those things. So that's it for me, Jim.

Alright, Justin. We'll talk to you next week.

Okay. I look forward to it. See you later. Bye.

Alright. Bye now. Thanks for listening to Podiatry Marketing with Tyson Franklin and Jim McDaniel. Subscribe and learn more at Podiatry Marketing. That's the website address, podiatry.marketing.