The 30 Day Video Challenge

You're listening to podiatry marketing, conversations on building a successful podiatry practice with Tyson Franklin and Jim McDannald. Welcome back to podiatry marketing. I'm your host, Jim McDannald. Joining us always with my trusty cohost, Tyson Franklin. Tyson, how's going today?

I'm fantastic today, big Jim, and I'm so glad that I'm trusty. That's Yeah.

I mean, that's why I have you. If you if I could trust you, then there's no way that we would

Imagine you say that. Oh, and with me today is is untrustworthy bastard, Tyson Franklin.

I mean, there's still time for that. Right? It's been over three years now, but at some point in time, the the the winds could change.

It could. It could. But not not today. Today is No. Definitely not today.

Is all good. So I'm gonna dive straight into today's topic, which Sure. Is a what I call a thirty day video challenge. And and what it is, it's like if you wanna get better at anything, it doesn't matter what it is. You've got to put in the reps.

So if you wanna do better videos, if you wanna overcome your fear of being in front of a video like this, then it's no different. You've just gotta put the reps in. And I know people who are watching this video on YouTube will look at us too and go, you guys are so confident. You look so natural in front of that video camera. Little do they know the outtakes that we do sometimes.

Yeah. There's an occasional f bomb and other stuff going on behind behind the scenes.

Potty mouth, Jim. That's what we should have called you. Big Jim potty mouth McDonald. Unbelievable. But, hey, it's like some of my other videos that I that I put on my YouTube channel.

The amount of the amount of times I will do things and you just you just make mistakes, but the more you do it, I think you still make mistakes, but you just get more you get more comfortable with making those mistakes, and it doesn't doesn't bother you as much.

Yeah. Definitely staring into a camera that first few times you do it, it's it's can be kind of a demoralizing thing. You're just like, what am I even doing here? You know, you if you listen to yourself back, even I listen to myself back now, the number of ums and likes and things you say will sometimes just drive your own self crazy. Mhmm.

So you just have to get used to it over time and try to find ways to improve, allow pauses to happen, which are normal, and not try to fill them with nonsensical, you know, filler words. So it's one of those things where you just try to get better, and the more you do it, the better you get.

Yeah. My my wife says I have a podcasting voice. She said, so when you talk normally, you talk normally, and then she goes, but then sometimes you just have this podcasting voice. And I must admit, I do when the microphone is in front of me, I do probably pronounce things a bit differently than what I do in real life. But I'm still the same person.

It doesn't matter. But I'm gonna go back. In 02/2016, I did this challenge. I called it the three hundred and sixty five hour mental and physical challenge. I have mentioned it on other podcasts before, and what it was, my goal was to walk an hour a day every day, listen to a podcast, and share and then shoot a video to share those three things that I actually learned on that podcast.

And I did this every day for three hundred and sixty five days. You might go, oh, that's really that hard. It's a lot harder than I thought it was gonna be. Especially considering it was a year I went to Japan. I was on a cruise ship for ten days.

I was in America. I was in Las Vegas for seven nights. And I was still getting up, doing my hour walk, listening to a podcast, shooting a video, having to get it uploaded. It was it was a lot harder than I thought. But as I was doing it and as I was shooting these videos, I just I kept I kept getting better.

I was improving. I kept trying to get more creative. I tried different things. I messed around with, you know, artwork and putting up different visuals in there when I was doing it. And some of it worked really, really well.

And some of it was a complete flop. I remember doing one. I decided I I think I went to shoot, like, Facebook live. I thought I'm gonna do the video a bit different. I'm gonna do it live.

And then I don't I think I got bitten by a bee or something partly while I was doing it. And I'm now, oh, if this if and then the video and I ended up going on there just I went on to Facebook, deleted the video because it was just embarrassing. And I went through another time live, I what? Because I'm looking at the camera and I wasn't paying attention, I stood in the hole and fell over. So these things just happened.

And those ones, I deleted the videos and I just then reshot it sitting down on the sitting down on the ground because I'd hurt my ankle. But I think releasing 30 videos in thirty days is much easier. So I'm not saying to people, hey, you should do a three hundred sixty five hour challenge. But if you can just sit down and go, okay, let's do 30 videos in thirty days. I did it I think I did it last year.

Did the year before that, and I plan on doing it again this year where I just go, okay. I'm gonna do 30 videos in thirty days. And I wanna put the challenge out there for everybody else to do the same thing. I know there's a lot of people I keep saying, hey. When's the next time you're gonna put something on your YouTube channel for your podiatry clinic, or when are you gonna set up a YouTube channel?

And if it's not for YouTube, maybe it's just Facebook. But just I challenge everybody. Try and put together 30 videos in thirty days, and you'll be surprised how much better you get at videos when you actually do an intensive, like, sort of learning process on doing it.

Yeah. I think it's a great point because I think, you know, with the type of tools we have these days, you know, phones are are so good with video. There's not really any excuse not to, like, at least have the have the tools there. And, obviously, you know, there's a lot of free software. They have a Mac or a PC as well to edit stuff down in a relatively quick fashion.

So, I mean, the only way you do get better at video is is by doing it. Mhmm. And I think it's a great opportunity to learn about, you know, not that you have to become an expert in thirty days, but you're gonna feel much more comfortable. Because I think the toughest thing for people is generally getting started. You know, you do a video or a two two videos, and you're still kind of in that, I don't it's impostor syndrome, or you just things don't sound perfect, and you just kind of are self critical in a way that makes you almost gonna shut down or turn off.

But once you get past, you know, five, ten, 15, up to 30, you know, you you've done the videos before, you're getting more familiar, you're getting more comfortable with the tools, and you know kind of what you say, what you wanna improve on, and you get more confidence and it doesn't become kind of that kind of insurmountable task or chore that, you know, sometimes if you haven't started doing it, it seems like there's a lot of barriers there that you're gonna you know, some of them, you know, aren't really there anymore with the kind of easier tools that we have these days.

Yeah. Well, I I always say to people, go to my YouTube channel, Tyson e Franklin. Go back to some of my early videos. I've got 701 videos on there, I think. You get back to some of my early, early ones, and when you look at them, you'll go, yeah, Tyson.

You should have actually stopped video 50. The lighting is terrible. The shine, even though I've still got shine on my head now, but still the lighting my lighting's still not perfect. The sound was always pretty good, but I had the boom mic was sort of sitting down at my face sometimes. The room was dark.

If I'd waited till everything was perfect before I did the video, I never would have done my first video. So the idea is not until you start that you can look at it, and yes, you'll look funny. Yes, you notice the pimple on your face, nobody else does. You'll listen to your own voice and go, oh, I sound stupid. You only sound stupid to yourself.

But another tip I can just give to people is sometimes you don't have to shoot one video every single day. If you are all of sudden just in the right place, and you can do two, three, four videos in one go. You can just know what your topics are, shoot the four videos, and and then release them separately. So I'm not saying shoot a video, upload it, shoot a video, upload it, and do that each day. It it's fine to do multiple videos, but then just release them each day if that will make it easier for you.

No. I think it's a great way to put it. I think sometimes we do things in batches. It can you know, you have maybe it's the the five different podiatry diagnosis or treatments you wanna do, and you have, like, you know, two or three minute script for each one of them, and you have a chance to do, you know, five of them bang bang bang. Very good.

There's a six of the the thirty day challenge right there.

And I'm let people in a little secret. Is when Jim and I do these recordings for the podcast, we don't always just do the recording and then release it that week. Just do the recording and release it that week. Sometimes, we will do a couple of recordings in a row, and and then that will build up, and and then I will edit sometimes four or five episodes all in one go to get them up there, and then they're sort of they're uploaded. So sometimes if we say something, you go, oh, that date just seemed a bit wrong.

It's because we're not always doing it that particular week. All these inside tips that people are finding out about us, Jim.

I know. You're giving away all of our secrets, Tyson.

I know. What I'm gonna do what I suggest to people, this is the process you should go through. First, come up with a list of video topics. So don't just go, okay. I'm gonna start thirty day challenge, and then do it and go, oh, oh, what am I gonna think about tomorrow?

Think about it before you start. If you can if you can list the topics, so you might do I've got a list here. Shoe reviews is a good thing. You might talk about specific pathologies. You know, the most common ones.

You might talk about equipment. It could be lasers. It could be shockwave, orthotics and modifications. You might talk about the various covering materials that you use and why you use them. You might do a video of you grinding an orthotic or making some form of adjustment, making a met dome or a PMP with a u to the third.

They're always fun to do. Different taping techniques or how do you complete an induction form, how to leave a review on your website. It could be a video that you could actually shoot. And you don't necessarily you don't necessarily always have to be in the video either. You could do an instructional video on something like how to do a review or how to complete an induction form, and it's you talking over the top of it, and you're just going through the steps.

So just with those ones that I've mentioned already, you should be able to come up with thirty thirty topics.

No. I think that's a a great point there. I think the we talked about in a previous episode that it doesn't actually have to be you staring into the abyss even though that, you know, for our podcast, we're always looking into the camera Yeah. Looking at each other. But, you know, there's different types of videos that can be taken.

Right? Like you said, you know, maybe you're, you know, you're you're kinda doing some kind of voice over narration of, you know, an ingrown toenail or something where you have permission to take the video or, you know, you have some kind of technique or something that you wanna show or maybe, you know, you're not showing your face, you're showing you actually doing that different type of procedure. So or you're just kinda like kind of going through how you approach, you know, something like shockwave therapy, and it's not even like, you know, maybe a staff member is holding the the camera or maybe, you know, you're having kind of a mock patient. So there's there's no kinda limit the different types of video setups you have. It's not only, you know, person you know, talking head videos.

It can be a lot of other different types of stuff.

Yeah. Well, the first, when we had the shoe shop here in Cairns, and I was trying to get my wife to do some of the videos, and she looks fantastic in front of a camera, but, yeah, I might be biased. But there are a few times I go, hey, let's do a review on this particular shoot, and she goes, I really don't feel comfortable doing it. I go, okay. So we would take a photo, and this is more of an audiogram, which is is then converted into a video.

And we would take a photo of the shoe, put a background there with the shoe, and then we would write the script. And then my wife would record the audio, and we'd put that together and create a video. Like I said, not every video you have to be staring down the cam camera. I feel like like a dingo in the headlights. But a deer for everybody else in the rest of the world.

Yeah. So it is it can be nerve racking when you're looking at that light on the camera, and you're just looking and going, what you're do is just pretend there's other people on the other side of it. That's all you're really doing. But before you do each video, you've got the topics, and then think about how long do you want each video to be. Because that'll depend on the platforms that you're putting it on.

Some if you're gonna do a YouTube short, it's gonna be a short video. Or is it gonna be a longer version? Instagram, TikTok, they there's all variations on what you can do. And then also think about the style. Is it gonna be portrait or landscape?

You gotta think about the format that you're gonna use and what platform you're actually gonna put it onto. Because I have shot some videos where I've done it in portrait, and then all of sudden I've gone, oh, damn it. I probably should have done that in landscape. So you just gotta and it it doesn't doesn't always work out the best. And then create an order of preference of your video.

So you've got your big list. Think about what does your ideal patient want to hear from you. So you might be doing, okay, I might do a video on grinding an orthotic. Okay, that might be really interesting, but is that what your ideal patient wants? So not every single video has to talk to your ideal patient, but I think the majority of them you do want talking in a way that you think your ideal patient may wanna actually hear it.

And and then think about think about who's gonna do the videos. Like we said before, you don't have to be in every video. Do you have another staff member that might know more about a particular topic and they wanna talk about it? Have you got a receptionist that is super confident in front of a video camera that you can just poke a video camera, and that will probably they might be able to half the topics you come up with, they might be able to do them as well.

Yeah. You never know some you know, there's a lot of people on your staff that might be really happy to be on camera who are good talkers. You know, thought that'd be, you know, an opportunity, like you said, maybe it's as an audiogram type of thing or, you know, maybe just, you know, they're happy to kinda help facilitate some of the the stuff where you may have more experience. You know, I know that the younger generation, I would say, is much more in-depth and less shy

Oh.

When it comes to filming videos. So, you know, if someone younger on your staff or maybe you have a part time marketing person, there's a lot of people you can tap into, I think, to, you know, so it doesn't always have to be on your shoulders.

Yeah. One thing I'm glad I don't see on video anymore is podiatrist dancing. The amount of there was a there was a period of time there were there were podiatrists and all this stuff, it'll be dancing and doing things in sync together. And I'm like, thank god that is past us. They don't they don't do that anymore.

The other part you need to look at is will your will your videos be edited, or are you gonna release them uncut? So I released a lot of videos when I was doing the podcast that and I had it in brackets that they were uncut. So every mistake was just left in there. I just put it up as it was because I thought, you know what? It is what it is.

And I didn't delete anything. I'm looking at some of them, I'm thinking, maybe I should've. But I didn't get any complaints. But even if you just do a basic edit, you might have a little intro slide that comes into it. You might just put the video up as it is and just take any major mistakes like we've done a couple in this particular episode or on my behalf.

Or you might just put the basic video up there. Don't cut it off. You just put your logo. I think it's important to have some form of visual to say that it's it's your clinic that's actually there. And and then at the end, it's where you're gonna upload it.

Are you gonna put it on your website? Will it be on YouTube? Are you gonna put these videos in your on the different social platforms? And do not be afraid to put the video on your own Facebook page, your own personal page. Let your family and friends know that you are a podiatrist.

And don't go, oh, they're gonna think I'm a dickhead. They probably already know that. So you putting the videos up there is not gonna make any difference whatsoever. Don't be afraid to let people know that you are a podiatrist. And if it annoys your friends, like I say, they are not friends.

I think going back to the area about editing or doing uncut, I think there are a lot of software easy software

Oh,

yeah. Editing softwares that are available these days. So, obviously, the most basic one that comes on, you know, every Mac computer is iMovie. Yep. It's it's pretty basic.

You'll be able to put your logo on there and, you know, cut out some maybe some mistakes if you choose to do so, and it won't take super long period of time. There's also some nice ones like Descript, which I use to

Yeah.

I do too. Edit our our video. You do with your videos, and I do it with the the podiatry marketing kind of video part of our podcast. And the nice thing about that as well is that if you choose to, you can have transcriptions and closed captions burned into the video. So, you know, it basically takes everything we talked about here, even sometimes our filler words and puts them, you know, in a really nice closed caption so you can see those subtitles.

And, you know, sometimes also when you're on smaller screens, you know, someone's looking on their phone or, you know, so maybe someone's sometimes you're in an area where you don't want to be listening to a podcast or or listening to a video, having those subtitles or those closed captions on there can be a a way of, you know, making the you know, you're kinda communicating, both, you know, you're talking, but also through audio, but also through video. It can be a pretty powerful thing. So, you know, depending on who you're you're trying to, kind of reach with these videos, you know, definitely consider, know, something like Descript, you know, for those closed captions and and those subtitles. I think they can be very, very helpful.

Yeah. And the other program I use is ScreenFlow. That's one program that I've been using it for so long. I use Descript to do all the editing. Some videos, I put subtitles in.

Sometimes, I don't put the subtitles in. I'm not sure what influences me one way or another. I think it's just to just to mix it up. But I usually put it into ScreenFlow at the end just to have a nice transition with my intro slide transition at the end. I probably don't have to do that, but I've got the time to do it, so I do.

And it just I think it makes it look more professional at the end. The last thing I just wanna finish on when it comes to video, video does increase your engagement and trust because video actually has more of an emotional response. When people see you on a video, there's that just that little bit more of a connection, and I tend to find the people that maybe influence the way that I think or the the where I gather my information from, usually, my connection has been made with them through video. And I think you will do the same with your patient. It's video increases your SEO rankings, and also Google loves video.

And because Google loves video, you should love video.

You know what the the second largest search engine in the world is. Right? It's YouTube. Yeah. It's YouTube.

And and obviously, bought YouTube because it is such a powerful way to make those connections, you know, to, you know, kinda build trust with people. People, you know, if they they've heard them talk or they've seen them, you know, they almost feel like they they know you in a way if they've seen you on video.

Well, it's surprising when I was in The UK how many people came up to me and and said they were watching the YouTube video of whether it's been a podiatry marketing on my own channel. And and I could tell people I was talking to who have watched a lot of my videos because as soon as they said hello to me, I could just I could see it in their eyes that they really felt that they knew me, probably better than I know myself. Because they'd watched enough videos, and and I'm the same. I've watched enough videos of certain people that if I ever bumped into them, I just feel like I know them. And and I think that is absolutely fantastic.

I loved it when people came up and and just straight away just started talking to me. And I'm like, this is fantastic. We didn't have to go, hi. I'm Tyson. And it wasn't there was no awkward silence.

Bang. We we we were straight into it. So I think video, like you said, especially YouTube as a search engine, that's probably my first place where I search because I would rather watch a video on something than actually have to read an article.

No. Absolutely. A number of people have come up to me and asked me if it's okay if they call me Big Jim Mac. You know, if if they you know, I know for a fact that they've, you know, listened to, you know, multiple podcasts or seen the video, and it definitely is one of those things where, yeah, like, they're they're familiar with you and you don't really know them that well, but at the same time, it it it's kind of flattering a little bit. They they've taken the time to listen to the show and, you know, know some of these kind of smaller inside jokes that we like to put out there with the podcast.

Like bear advice. Remember the bear advice when you did the episode? You're giving people bear advice.

Well, the good thing is that if they if they didn't if they took that advice with a bear, they probably didn't make it. So it's not like they're

They're not listening to this show anymore if they took that advice.

They're not gonna come back after us. Right? So it's it's all good.

Yeah. You got bear advice and crocodile advice mixed up. So anyway so anyway Interesting. Jim, that's all I want to really talk about. I I I want people to think about using video more and to consider challenging themselves to do 30 videos in thirty days.

I'll tell you right now. And if you do the 30 videos in thirty days, please send us an email and tell us where you've actually posted them so we can actually go and have a look at it. And we will get we'll we'll give it a plug as well. We'll tell people, hey. Go and check out these these these videos.

Unless you don't want us to, then we won't do that.

Yeah. Well, we won't give a plug if you don't want it, so no worries.

Okay, Big Jim. That's it for me this week. I look forward to talking to you next week.

Sounds great, Tyson. Okay. See you later. Bye now. Thanks for listening to Podiatry Marketing with Tyson Franklin and Jim McDaniel.

Subscribe and learn more at Podiatry Marketing. That's the website address, podiatry.marketing.