No One Owns the Whole Market
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In this episode of Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin explore the concept of market monopolies in the podiatry profession. They delve into real-life examples and anecdotes that show no single entity can dominate the entire market.Ā
Tyson shares his personal journey and experiences, underlining the importance of niching down, having a good marketing strategy, and being consistent. The discussion also includes tips on finding the right location for opening clinics and the benefits of differentiating oneself in a competitive market.
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