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A non-professional referrer is any business or individual that has the ability to refer a patient to you, but will not be writing you a referral nor will they require a written report. We dig into how to develop win-win relationships with this valuable ne
Examples of Non-Professional Referrers who can have your business cards, clinic info brochures and help raise awareness of your practice include:
- Shoe stores
- Sport stores
- Pharmacies
- Gyms
- Massage Therapists
- Health food stores
Don't limit yourself to the obvious - think outside the box.
- Real Estate offices (new people moving to town)
- Hotel & Motels (be added to their directories)
- Legal and Financial businesses (Referrals and paid talks)
- Coffee Shops: Big Opportunity - 1) Sponsor Coffee, 2) Voucher for patients.
Treat them as well as your professional referrers
- Add them to your database
- Send them your newsletter
- Give them bottles of wine
- Invite them to lunch, dinners, info evenings
Important to note with shoe stores
- More than likely they already work with another podiatrist in the area, so don't immediately give them bundles of business cards, brochures etc. until you establish a bit more of a relationship.
- Don't be afraid to ask them, "who do you currently refer to"
- If they say no one, OFFER in-house training, etc.
- If they decline, more than likely to do work with a podiatrist already.
Most importantly, these relationships need to be reciprocal, not just one-way traffic. Focus on creating value for them as well and make it be win-win.
To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at https://podiatry.marketing
