Sept. 5, 2022
Creating Headlines to Attract the Right Patient
Headlines can make an serious impact. Tyson & Jim discuss some best practices when trying to attract the right patient.
Tyson Franklin & Jim McDannald, DPM walk you through the basics and best practices of headlines.
The purpose of a good headline is to quickly qualify a patient if a patient is a good fit for your business. Here’s a few of the topics discussed:
- Where should you be using headlines? - Blogs, Social Media Posts, Subject lines in emails, Newsletters, Marketing & Advertising.
- Numbers make your headline more catchy: 7 Ways to...
- Use Engaging words: Reasons, Tips, Secrets, Hacks
- Use Short Cut Words: Easy, Simple
- Trigger Words: How, Why, What, When
- Create Intrigue: Myths, Lies, Proven,
- Use Emotion: Guarantee, Fun ways to..., Premium
- Use Urgency & Relevancy: Today, Now, Fast
To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at https://podiatry.marketing
