5 Smart Ways to Use AI in Your Podiatry Practice

Jim McDannald, DPM:00:02

You're listening to podiatry marketing, conversations on building a successful podiatry practice with Tyson Franklin and Jim McDannald.

Tyson E. Franklin:00:10

Hi. I'm Tyson Franklin, and welcome to this week's episode of podiatry marketing. With me as usual, my good friend, big Jim Mac. How are doing today, Jim?

Jim McDannald, DPM:00:19

Tyson, I'm doing well. I got nothing to complain about. Love and life.

Tyson E. Franklin:00:23

Is that good when you had nothing to complain about?

Jim McDannald, DPM:00:26

Well, I think I could, but just like, you know, sometimes you just gotta say kinda remember what's important in life, and there's gonna be little, you know, ups and downs each day. It's just kind of how you perceive it and kinda how you take action.

Tyson E. Franklin:00:37

So Yeah. I remember I've read somewhere once, and it said, yeah, when you complain to somebody, 50% of people don't care, and the other 50 and the other 50 are glad that you that you've got problems too. So you you might as well just keep if you're gonna complain, just keep it to yourself. No one cares. The other 50% are happy that you've got problems.

Jim McDannald, DPM:00:56

No. Absolutely. Everybody's going through something. Right? So so, yeah, just keep on moving forward.

Tyson E. Franklin:01:01

So if anyone's listening to this and you're having problems today, do do what a psychologist will tell you. Bottle it up. Just keep it to yourself. This

Jim McDannald, DPM:01:12

is not the psychology or the mental health podcast. No. This is marketing podcast.

Tyson E. Franklin:01:17

This is definitely not the therapy podcast. As my wife says to me all the time, she goes, no. You you don't deal with things. I said, I do deal with things. I bottle it up, and I push it deep down.

Tyson E. Franklin:01:27

I said, I just keep pushing it down. Yeah. That's that's not how you're supposed to do it. Okay, Jim. What are we what are we talking about today?

Jim McDannald, DPM:01:37

Yeah. So in the past, we've talked kind of in-depth about the different different types of AI and ChatGPT, different types of ways of you know, the different kind of options people have as far as podiatrists and podiatry staffs of your clinic to use them. But today, gonna get to some more kinda hands on practical applications. Just kinda go over what I think are kind of the top five practical ways you can kind of attract your ideal patients utilizing these different AI, you know, chatbots or AI kind of tools to really benefit you and your clinic.

Tyson E. Franklin:02:10

I remember way back, it was one of our earlier episodes when we spoke about chat TTP the first time you brought that subject up. Yep. And it was relatively new. It was something that you'd brought up. I hadn't even looked at it at that time.

Tyson E. Franklin:02:24

And then all of sudden now, it's just like every man and his dog is is using it in in one way or another. My wife is constantly using it.

Jim McDannald, DPM:02:33

Yeah. It's it's the standalone tools are used a lot. Those were kind of the first ones introduced, but I think you're seeing more and more whether you use things like Canva or Photoshop or even, like, email software or even Gmail. These these tools are getting incorporated in all types of different software. So kind of getting some practical uses out of them and kinda knowing how you can use them can you know, and getting familiar with them can help you save time, but also, you know, kinda benefit your practice in different ways.

Tyson E. Franklin:02:58

And I think you gotta be careful too with all this AI is there's a lot of non practical ways of using it as well. And you can waste a lot of time just going down a rabbit hole playing with it sometimes too much, whereas I think sometimes you gotta I did one just this morning, and it was an AI program. I said, what would I look like if I hit the gym really hard seven days a week and took steroids? What would I look like? And he showed me an image of myself.

Tyson E. Franklin:03:22

I was really impressed.

Jim McDannald, DPM:03:23

It'll never seen that in Never happened. Seen that photo Take them looking forward to taking a look at it, though.

Tyson E. Franklin:03:27

We'll show you at the end of this episode. Okay. So where are we gonna start?

Jim McDannald, DPM:03:31

So we're gonna start with kind of communication tools. Right? We talked I touched a little bit on Gmail, but, you know, whether it's communicating with patients or maybe fellow colleagues, referrers, you know, ChatGPT and some other tools, you know, there's tools built into Gmail like Genesis. So if you're using and I'm sure they they have it built into Outlook as well. But if you're using different types of email software or maybe even some text message software, it can be a great way to draft some different messages.

Jim McDannald, DPM:03:59

You know, this would be kind of messages for follow ups of patients, you know, appointment reminders, reactivation emails. You don't need to scare at a blank screen anymore. Right? Don't just be in the the you know, obviously, you wanna make sure that, you know, whatever messages or prompting you put into the the AI software is correct when it spits it out. But, you know, I think sometimes people, you know, whether it be, you know, sending that personalized referral letter to another physician or even, you know, maybe even a quick message or email to the patient, you know, post operative patient or someone you treated with a procedure in your clinic, you're kinda thinking about how much time that's gonna take.

Jim McDannald, DPM:04:35

And staring at a blank screen can, you know, feel like it burns up, you know, three to five minutes of figuring out how to, like, best word it. But, you know, by prompting ChatGPT or the AI within Gmail or some of your other email programs, you know, it can really help you kinda lay out a much a great response or a great email in a much quicker fashion. So I think it's something that, you know, as these tools are maturing, kinda being built into email and text messaging software, you know, utilizing them, prompting them correctly to help you, you know, get rid of that blank page and basically move on to your next task is a very powerful aspect of these AI tools.

Tyson E. Franklin:05:10

And when you're saying prompting them correctly, what do you what do you mean by that?

Jim McDannald, DPM:05:14

Yeah. Exactly. So, like, what how do you talk to the machine or to the AI in a way that will get the desired result you wanna get out? Right? So let's say, you know, you send me a ref you know, I'm just saying I'm sending you a referral notes.

Jim McDannald, DPM:05:27

You know, you're you're a PCP primary care physician, and I need to send you sent me a patient, so I wanna send you a quick note about the, you know, the patient you sent me as far as letting you you know, you know, kinda what the treatment plan was, what you found, and kinda keeping you in the loop. You know, there's different, basically, you know, charting softwares now that might even have that ability to email that referring physician within the software itself. But let's say, for example, you didn't do that. As long as you have a HIPAA compliant tool that you're using, obviously, don't putting any kind of identifying information about the patient. But if you have a kind of written up note about them, you can put all that stuff into a large language model.

Jim McDannald, DPM:06:08

It can basically say, you prompt it by saying, please write a thank you note referral about this patient. Give them the diagnosis, what your plan, treatment plan is. And then it can kind of go over, you know, it'll kind of spit out a result. Hopefully it'll include, you know, the kind of relevant information in that note. And maybe it's gonna take the little little bit of time and effort for you to get the prompting, you know, asking it the right questions.

Jim McDannald, DPM:06:32

But over time, the AI will kind of learn what you like in that kind of referral note. And in the future, I might just say, you know, send referral note and then you just copy paste in that patient information that's not identifying to help you make that referral note very, very quickly as opposed to worrying about having to type out a page or a page and a half of information each time that you wanna send a note to a referring physician.

Tyson E. Franklin:06:55

Okay. And these prompts that you create, you then store them away somewhere so you just pull that out back. The next time you just change the the patient information and the diagnosis, and it'll it'll redo it?

Jim McDannald, DPM:07:06

Yeah. Exactly. You can just like like I said, like, at the very end of maybe writing the first couple of them, you say, like, this has been a, you know, referral to a physician note, you know, where you can actually kind of tell it to remember. Yeah. So that when you type it so basically, when you, you know, in the future when you kinda put in similar type of information you write in, it's time to write a referral note to doctor Tyson Franklin about this, you know, this patient.

Jim McDannald, DPM:07:30

You know, it it will do it in a way that's much more time effective than you would if you're trying to, like, you know, cut it together yourself or someone in your staff do it. You know, maybe your staff could use the AI as well, but it's just one those huge time saving opportunities.

Tyson E. Franklin:07:45

Yeah. I'd like to say before that my wife has been using it a fair bit, and she used the whole thing to she had to write a letter to a certain company, and she just put in a prompt saying, this is who I'm writing to. This is the relationship we have. This is what I'm trying to achieve from a letter. Mhmm.

Tyson E. Franklin:08:00

Can you help me structure it in a way to get this point across, keep it professional, and bang. It printed out something fantastic. The only thing is she always uses my account. And because it knows I'm a podiatrist, it tends to tends to and it knows me, It tends to put my slant on certain things, which confuses her. I haven't actually explained that to her yet.

Jim McDannald, DPM:08:20

Yeah. That's why I think it is important that, like you said, a lot of times, these tools will learn the way you wanna communicate. So, like, for example, obviously, I'm writing lot about podiatry marketing, so I'll sometimes use these tools to brainstorm ideas or Mhmm. So it's kinda learning the author's voice. So if you you definitely if you have two people that are trying to get different results, you know, from that singular account, you know, you might run into issues.

Jim McDannald, DPM:08:47

So that I think that's a good point to bring up is that, you know, maybe it's you and your wife or you and somebody else on your team that maybe work in a different capacity. And maybe worthwhile to have separate accounts when it comes to that kind of stuff.

Tyson E. Franklin:08:58

Because I use a lot with podcasting, taking the the transcript, putting it in there, creating show notes, doing different things. But then this morning, I was trying something else, and straight away, it referred to podcasting as one of the key components of it. And I'm going, no. This has got nothing to do with podcasting. So it's remembered.

Tyson E. Franklin:09:16

That's what I use it a lot for. And straight away, it's it's putting that into other areas.

Jim McDannald, DPM:09:22

Yeah. And sometimes with the prompting as well, you have to tell it not only what you do tell it what to do, you might also have to tell it what not to do. Right? Like, times when I've tried to make outlines for things, just putting in things that I don't necessarily want. So kinda making a negative prompt, say, don't include anything about podcasting, you know, might be a way to avoid that moving forward.

Tyson E. Franklin:09:41

Mhmm. Okay. Are there any any other tips on this one before we move on to the next point?

Jim McDannald, DPM:09:46

No. I think that's pretty solid.

Tyson E. Franklin:09:47

Okay. So what's the what's the next tip?

Jim McDannald, DPM:09:50

Next tip is kinda creating, you know, blog content or ideas for blog content. You know, especially if you're someone that maybe has a back catalog of, know, maybe you've already written 50 to a hundred articles yourself. You know, one thing you can do is, and I've done this in the past, that you could basically have ChatGPT look at your website or look at the blog section of your website to give you ideas about, you know, what are some interesting topics based on when you look at my website or my current blogs? Where are there some gaps in the kind of things I've written up? Maybe you wanna do sports medicine and you kinda make it even more niche or more kind of down that subspecialty to make sure it's kind of, you know, you're writing up things that make sense that you wanna see more of in your practice.

Jim McDannald, DPM:10:30

But, you know, it's a great way to kind of brainstorm ideas. And like I said, you know, you can even utilize it. It kind of once it learns your own voice, it can almost, you know, speak like you or write content that's similar to you. I don't think you should just dump in a topic and just let her write whatever it wants to. Right?

Jim McDannald, DPM:10:47

You definitely have to be more of an editor capacity. But for ideation, for brainstorming, and then for getting kind of a rough draft of maybe a blog topic, it can be a very, very helpful thing.

Tyson E. Franklin:10:58

I have a question when you're talking about the blogs, and you said putting your website in. Can can chat g t yeah. Can chat g t p just can you just put the website link in, and it will go and scroll through your website?

Jim McDannald, DPM:11:11

Yeah. So, like, there's different capacities within at least ChatGPT where, you know, you can kind of prompt it to search the web. So if you're putting in your your website or the kind of the URL related to your blog page, it should be able to go and read that and kinda get to a general sense of, you know, how you're like, what kind of turn of phrase you like to use, what kind of perspective you provide in a lot of those articles, and then it could kinda help you create a similar voice in future articles.

Tyson E. Franklin:11:37

Yeah. Because I love what you were saying about find the gap. What is it I'm missing? Because you might say, I wanna do I wanna see more runners, but then it goes to your website and says, really good if you wrote a running article. It would be fantastic.

Tyson E. Franklin:11:48

You haven't written anything about that. So it can actually find the areas that you may need to put a little bit more focus into.

Jim McDannald, DPM:11:54

No. Absolutely. And along with that, you can x you can sometimes export the kind of the data behind all of the articles you've written as well. So if, you know, if you're not as geeky as I am, you can go on you can go into, you know, Google Analytics and pull and see, you know, the name of your blog topic, your blog article, how many views or how many clicks, you know, each article has gotten. Basically export that as a, like, a spreadsheet file, like a CSV.

Jim McDannald, DPM:12:19

And you can actually upload that to ChatGPT as well. And say, you know you know, if you're looking to drive maybe more traffic or more views, you know, that's another point of data or information that you could put into something like a ChatGPT to say, okay, well, my my heel pain article got 5,000 views and is being ranked well on that topic. Maybe it makes sense to, you know, put so if you're putting that information, maybe you can say, okay, I'd like to have other articles that rank as well. What would you suggest? You know, be some topics around this that would make sense.

Jim McDannald, DPM:12:49

So it's it's another way to kind of let the data and let these large language models with AI kind of feeds give you some ideas that maybe help you get more views, which can maybe lead to more patients making appointments.

Tyson E. Franklin:13:03

Yeah. And they always say that, yeah, having information or gathering data and not using it is a is a waste of time. So if you've if you've got Google Analytics there attached to your website, then it makes sense to try and take that data, give it a chat, and say, what am I missing? What what else can I be working on?

Jim McDannald, DPM:13:19

No. Exactly. And I think I've I think we've talked about it maybe on a previous podcast for me just in passing when we're talking before we record Tyson is that, you know, I will sometimes, you know, copy paste all the names of the the previous podcast that we've done and get general sense of like, okay, what have we talked about so far and maybe what are some areas that we haven't touched on? You know, what are some maybe some ways to ex you know, like, this is maybe the third or fourth episode we've done about AI. So maybe what are some parts of AI or some practical ideas for future shows?

Jim McDannald, DPM:13:49

So, you know, that's the practical way that I use it and that we've been using it. So that can kinda translate to the type of content that a podiatry clinic should be making as well.

Tyson E. Franklin:13:57

Yeah. Well, this is episode a 79. So to keep coming up with original topics, it's like, I'm impressed with what we we keep coming up with each week. And I actually think the content's getting better.

Jim McDannald, DPM:14:08

No. It's definitely been fun. And like I said, like, sometimes we just, you know, have a general topic, and then we can kinda drill down and provide more either practical details or just give people an idea. Maybe talking about a a topic kind of from a different perspective can sometimes help people understand it better as opposed to, like, you know, if we just kind of explain the basics of what ChatGPT is or AI is, and maybe that's that's not that way that person learns. Maybe it's by understanding those tasks that you can do on a daily basis or in your clinic that really helps people kind of have that light bulb moment.

Tyson E. Franklin:14:38

Okay. What's the next tip?

Jim McDannald, DPM:14:40

The next tip is all around kind of social media and kind of, you know, whether you're utilizing LinkedIn or Instagram or maybe I'm not sure if are using Snapchat or TikTok. But, you know, those those those tools sometimes can be difficult because, you know, it it sometimes feels like, okay, what am I gonna write about? Or how can I tell things in an interesting way? I think what's what's interesting about ChatGP and these AI tools is that maybe, like you said, with with the prompting, you know the message you wanna get across. We could say, hey, like, this is the message we wanna get across in on Twitter or Facebook.

Jim McDannald, DPM:15:14

You know, provide me five to 10 ideas about how to say this in different ways for different people or different audience, you know, kinda audience or demographics. So maybe you, you know, you wanna let marathon runners know that you treat foot and ankle related issues. You know, so you can prompt it by saying, okay, give me like 10 different types of Facebook posts about topics that marathon runners would like to know about. Or and kinda tying that into I don't think a lot of podiatrists use Twitter. It's more of a Mhmm.

Jim McDannald, DPM:15:43

The tech side of You know, but, you know or on Instagram. You know, what types of images or photos plus kinda captions to go along with these Instagram posts? Give me ideas for photos and videos that would maybe get more visibility for my clinic. Because like I said, sometimes, you know, it'll it'll write those up for you, but also give you those different perspectives in a way that may connect better with different types of patients.

Tyson E. Franklin:16:06

Yeah. I've been doing that with a program called vidIQ. And same thing where you will say this is, like, trying to create an image, say, for a YouTube post for the thumbnail. And you'll say, this is what I'm trying this is what the video's about. This is the idea I have in my head.

Tyson E. Franklin:16:22

So you're typing out what the idea is, and all of sudden, it'll actually put the graphics together. And then you can change the headline, and I've only messed around with it a couple of times. And, yeah. I've been pretty happy with what what it's we just haven't always used it. Sometimes I've just gone with my own artwork because then you can create your own artwork, put it in there, and it'll give you a score out of a hundred and whether it thinks it's any good or not.

Tyson E. Franklin:16:45

Yeah. Sometimes it just tells me I'm absolutely hopeless. But then other times, it gives you a big thumbs up and goes, you couldn't improve on that. Just leave it as it is.

Jim McDannald, DPM:16:53

Yeah. It's nice to have that kind of feedback, and it just you know, it saves time. I think one thing that could be done as well is, you know, sometimes people feel like, oh, I'm not sure what I should talk about on social media. I'm not sure what I should do. And, you know, like I talked about by utilizing kind of something like ChatGPT where you put your if you have a really good built out website that has the topics and your local areas and a lot of the kind of core information that's viable to, not only to you but to your local patients.

Jim McDannald, DPM:17:21

By going in there and utilizing that as kind of a source of information, you could say, okay, like help me plan out like the next twelve months of my social media calendar. You know, I wanted to I wanna see more patients that, you know, I wanna see more wound care patients, for example. But, you know, I also have these different topics. So look on my website and tell me, you know, what should the theme be for January or February? And how can I break that down into the different weeks of January?

Jim McDannald, DPM:17:47

Or even on a know, if I'm gonna put out a Instagram post once a week, what makes sense for that week to kinda put something out? So Mhmm. You don't have to spend that time and effort. And some of the stuff can be kinda copy pasted into documents as well. It doesn't sometimes I find one if I just leave stuff on ChatGPT, it's you can search for it, but it kinda gets lost.

Jim McDannald, DPM:18:06

But you can utilize kinda the copy paste function of it and kinda put that into a a document. Sometimes you can get it to export out into PDFs as well. That's helpful for you. Or maybe you're trying to create a content calendar. It can maybe create, you know, these for example, like Google Calendar has its own file type.

Jim McDannald, DPM:18:23

So maybe something where you could, you know, upload that file type. But there's there's so many these tools are very, very powerful. So don't feel like I think, like we talked about previously, kind of, you know, don't just be staring at a blank screen like, what should I be writing about? Now utilize these tools to help make suggestions for you, and you can refine it to make sure that it it's in line with the kind of care that you wanna provide.

Tyson E. Franklin:18:45

Just a a question that someone might be thinking. Sure. You've got all these different tools out there, just like you will these social media platforms. And whenever we've done marketing talks and we've spoken about it, we'll say, you can't be on every platform and do them really well. So pick one and get really good at it.

Tyson E. Franklin:19:03

Master it. You might be touching on another one, and then when you really master it, then you might put some more attention into another platform. With all the AI tools out there, are you recommending pick one and get really good at using it, using prompts on how you can use it within your business, then start dabbling with the other ones, or are saying you should be playing with them all at the same time?

Jim McDannald, DPM:19:23

I think you have to kinda, like, take an inventory of the tools you're currently using and seeing which of those kind of implement some of these AI tools. For example, like I mentioned, if you're running your clinic's email on Gmail, for example, you have your own custom domain. You have some kind of free built in tools through like Google Gemini, which might be a good

Tyson E. Franklin:19:44

place to kind of start off with, to get to

Jim McDannald, DPM:19:45

kind of know. They do have their own kind of, what you're gonna find is that AI can happens in two places right now. There's these kind of, I would say, more like general AI tools with Google Gemini, ChatGPT, and then also Anthropic has one called Claude. So these are the kind of the tools where you can kinda just like go in and brainstorm and just kinda throw in these these kinda prompts in there, and you kinda get ideas about things. And then, like I said, kinda maybe copy paste it into, you know, Google Sheets or something where you just can kinda like have that information and store it in a way that makes sense to you.

Jim McDannald, DPM:20:16

But also, like I said, you wanna take an inventory of what tools you're using because I know that Tyson and I, we use Descript a lot with our video editing. Yeah. We do. And that has a lot of really important AI tools in there. Like you mentioned with kind of the the the media creation and and the kinda, like, the the scoring and those things, like, you know, where those opportunities and the current tools you're already paying for.

Jim McDannald, DPM:20:36

But I think having a general tool plus learning those AI capabilities or current tools is kinda like the right balance. But you definitely don't wanna, you know like I said, if you already already have like Gmail, Gemini from Google might be a good place to kinda start off with. Like, I use primarily ChatGPT to kinda play around a bit. But I've had other people that I know that use Anthropix Claude. They like it.

Jim McDannald, DPM:21:00

But I think choosing one of those three kind of general prompting engines or tools is a good place. Then I said, like, also just learning about what your current tool AI capabilities are will help you kind of do that. But I definitely don't recommend people have, like, utilized kind of Google Gemini and Claw and ChatGPT, like, having accounts, all those because you'll be spending maybe 60 or $70 a month and not really learning the ins and outs of each of those general programs.

Tyson E. Franklin:21:29

Yeah. No. It does add up when I look at all the programs that I actually pay for, and I am because sometimes I'll just pay for the yearly subscription. Works out cheaper, and I'll use it for that year. And at the end of the year before it runs out, I go, okay.

Tyson E. Franklin:21:41

Can I what I'm using it for, can I get that from other platforms that I'm already paying for? And then I chop and change, and I dump them on a fairly not regular basis, but enough to have sort of gone through them. But, yeah, it can add up if you don't keep an eye on

Jim McDannald, DPM:21:56

it. Absolutely.

Tyson E. Franklin:21:58

Yeah. It's like streaming platforms. They add up as well. Okay. What's the next one?

Jim McDannald, DPM:22:04

The next one is the ability to kinda create personalized HIPAA compliant or, you know, kinda being people's private health information to yourselves, but creating responses to Google reviews. I think a lot of people that wanna automate either gathering the reviews or responding to reviews, I think they're missing a great opportunity. Number one, because, you know, there's usually a right time to ask for a review. And I think that when people aren't asking at the right time, you're gonna get either just only stars or a very generic review. But ChatGPT, kinda putting ChatGPT or some other AI tools into this workflow can be really helpful because number one, you can kinda like copy paste the review that they made for you, and then basically kind of respond in a way which is very personalized.

Jim McDannald, DPM:22:54

Also, you know you know, asking for that personal request. I don't usually utilize like I said, I don't really use utilize AI to kinda request to the review from the people. Usually, I think a person to person interaction is much more, you know, personalized, but also they they're gonna respond better to that. Like you're saying, like, you know, we're so happy you had a great visit, missus Smith. You know, would you mind taking time to, you know, let other patients in the community know what a great amount of care you received?

Jim McDannald, DPM:23:22

So they're gonna write maybe, you get that paragraph back from them, which is fantastic. But you also wanna make sure that you're responding not just like, thanks a lot, missus Smith. Like, is you know, or, you know, we're so happy that your, you know, third toe your third hammer toe surgery went so well. Like, you don't wanna get to that level of kind of personalization. But, you know, working with, like, one of these kinda general tools, like I utilize ChatGPT for this, copy pasting their review in, and then obviously prompting ChatGPT to respond in a personal, but not sharing any health information manner.

Jim McDannald, DPM:23:57

Because sometimes they will say that, like I had an amazing foot surgery with this doctor, or I had an amazing I had an ingrown toenail and they took care of me. Usually wanna not necessarily mention kind of what you've done. If they mention that, fantastic. But by utilizing AI and what will spit out, you're not gonna just basically have that copy pasted response or a really short generic response. You wanna have a an original personalized response for every review, and ChatGPT and these tools will really help you do that in a in a great way.

Tyson E. Franklin:24:28

Yeah. Because I've seen some pages where they'll get a lot of reviews, and they'll say, thank you, John. We appreciate your review. Thank you, Jim. We appreciate your thank you, Tyson.

Tyson E. Franklin:24:38

We appreciate your review. And you're like, I don't think they really appreciate it. It it sounds very robotic.

Jim McDannald, DPM:24:44

Yeah. It sounds robotic, and it just, like, you know, it just it's kind of a boring task that no human really wants to do. Right? No one really wants to go in there either. I mean, obviously, sometimes those are automated, but sometimes I've seen people that even don't automate it that are writing responses like that because they feel like they should.

Jim McDannald, DPM:24:59

And, yes, every review needs a response. That's like a no brainer. But, like, if you can rep reply with you know, and show that you care in a kind of a quick, relatively quickly, you know, within that twenty four hour first twenty four hours, you know, the the next people that are gonna be looking for podiatrist in your area, maybe they have the exact same thing that they wanted to see you for. Maybe it's they had an amazing encounter with you regarding heel pain and that you responded to them, and they're you're highly recommended. I think when you see the people actually write down this, I highly recommend this podiatrist, it's much more impactful than than a five star or just, like, anything else.

Jim McDannald, DPM:25:40

That paragraph, that high recommendation means a lot.

Tyson E. Franklin:25:44

Yeah. I see. So five stars. Awesome. So we go, okay.

Tyson E. Franklin:25:50

That's awesome. And then the response, the re replies. Thanks. And you go and you look at it and say, yeah. Yeah.

Tyson E. Franklin:25:56

Was that a friend who just said awesome, or were they were they held under duress? You need to do a review right now, or you can't leave this building. But I do think

Jim McDannald, DPM:26:06

handed yeah. We'll hand it an iPad, like, in the treatment room and basically, like, held hostage.

Tyson E. Franklin:26:11

Yeah. Yeah. Fill this in or you we'll double your price. Okay. Anything else before we move on to point number five and the final point?

Jim McDannald, DPM:26:18

No. I think we'll move on to the final point, and that's that's that, you know, we talked kind of more about, I would say, patient centric opportunities and tasks. And the last one is more about, you know, your staff and your practice. And, you know, obviously, I think people are are struggling to find, you know, good employees these days. Obviously, there's there's still a lot that are out there, but I think some of the the things I hear most from people is that, like, I'm you know, I I've gone through a couple different front desk people or I'm having trouble tracking people down.

Jim McDannald, DPM:26:45

But utilizing, you know, ChatGPT and some of these AI tools for, number one, writing job descriptions, you know, kinda putting it out there to make sure that, you know, you're getting kind of the right candidates and asking them the right questions. Because, you know, anyone can kinda put out a generic job posting, but, like, what is the bar for your job posting to really attract those, you know, high quality candidates that that you that are worth interviewing in your clinic. So, you know, kind of giving prompts to ChatGPT to create a job listing for whatever you're trying to hire for can be really beneficial. But not only that, but, you know, you you know kind of how your clinic operates. So by letting your standards be known to some of these tools, it'll help you create, you know, potential interview questions as well.

Jim McDannald, DPM:27:30

So when people come in to the clinic, you can ask, you know, these questions. You don't you don't have to kinda come up with all these job interview questions on your own. You know it's important to the the to the life and health of your practice. And by kind of, you know, utilizing ChappiTee to make it more personalized, you can maybe track down and find potential employees that are the right fit for what you're looking for on your staff.

Tyson E. Franklin:27:55

I think especially if you haven't had much success in the past. So if you've done JobAbs yourself and you haven't had a really good response to it, then I think it's a must that you try another try another way. Use ChatGPT to actually help you write an ad that because sometimes it can just be a few words or it's the structure of a sentence that can really drive a point home or actually repel people. And they don't realize it's it's how they're writing something that people are reading that and going, oh, that's just actually putting me off. Whereas chat or or another program could actually just reword it and structure it better.

Jim McDannald, DPM:28:31

No. That's a perfect example. I think, you know, whether it's the job listing itself for these interview questions I'm talking about, maybe you already have your list of, you know, these are the the ones I've used in the past. You know, maybe you used you had to hire somebody a couple years ago, or these are the questions you've asked, you know, for the for the last ten years. But, you know, even taking those questions, copy pasting it into these tools, and getting a general sense of like, okay, that worked in, you know, 02/2010.

Jim McDannald, DPM:28:54

Like, are there ways to improve improve upon what I've already done in the past? So it's not necessarily, like I said, you don't have to, like, ask it to tell you know, to basically write all their questions for you or to write the listing. But are there ways to craft it and refine it in a way that, like you said, will kind of attract and be more kinda go what what you're trying to say. Because sometimes, you know, not all of us write all the time. Obviously, you know, writing notes and those kind of things, but attracting high quality employees, it's kind of a different skill set than writing a clinic note.

Jim McDannald, DPM:29:22

So if you could get some help with that to refine it, to attract that person who's 10 or 15% better than the rest of the potential, you know, people interviewing for the job, you know, that that's a that's a really, really important thing for the, you know, the lifeblood of your practice. So, you know, taking some time to not only you know, if if you don't have those things in place, it can help you develop them. But if you already have them, you know, utilizing them, kind of uploading them, copy pasting them into these tools can help you refine them in ways that maybe can up, you know, up level your practice a bit.

Tyson E. Franklin:29:53

Yeah. Well, I I have read some podiatry ads, and you'll look you'll look at them. You just know like you said, nearly everybody I know has access to ChatGTP. Nearly everybody I know uses has used it or is using it on a fairly regular basis. So if you've got the tool sitting there, use it, and I think you have more success.

Jim McDannald, DPM:30:15

Now could put it better.

Tyson E. Franklin:30:17

Okay. Anything else you wanna say before we wrap up?

Jim McDannald, DPM:30:19

No. I think just, you know, people have questions about these tools or should I choose this one or this one or how do I, you know, incorporate this more into my into my practice. You know, Tyson and I here are here. We both use these tools all the time. So if you can be of any help or there's, you know, other areas of AI or other areas around Chappie Tea you'd like to learn more about.

Jim McDannald, DPM:30:38

Obviously, we'll be talking about it more as these tools mature and kind of continue to expand into everything that we're doing these days. But if you have specific questions or ideas for topics you'd like to have us discuss here on the podcast, don't hesitate to reach out. You can just go to podiatry.marketing. We have a form there you can fill out and reach out to us.

Tyson E. Franklin:30:56

Yeah. And if anyone wants to talk to you directly, your your actual website is?

Jim McDannald, DPM:31:01

My website is podiatrygrowth.com, and they can email me jim at podiatry growth.

Tyson E. Franklin:31:06

Yeah. If anyone wants to hunt me down, just go to tysonfranklin.com or send me an email tf@tysonfranklin.com. Very easy to find.

Jim McDannald, DPM:31:13

Absolutely.

Tyson E. Franklin:31:14

Okay, Jim. I look forward to talking to you next week.

Jim McDannald, DPM:31:16

Sounds great, Tyson.

Tyson E. Franklin:31:17

Okay. See you later. Bye.

Jim McDannald, DPM:31:18

Bye now. Thanks for listening to Podiatry Marketing with Tyson Franklin and Jim McDaniel. Subscribe and learn more at PodiatryMarketing. That's the website address, podiatry.marketing.